Business, marketing, and client success specialist. Clients include various small, start-up, and educational entities, including a digital entertainment marketing platform, a sports data service, a sponsorship analytics technology company, a university graduate school, and a non-profit in need of a marketing strategy to attract prospective candidates and raise funds for their youth programs. Also partnering to accelerate the development of AI programs, serving as a sales and marketing expert, and training generative artificial intelligence models. Client areas of focus include:MarketingClient retentionStrategyContent developmentArtificial IntelligenceNew business

* CLIENT SUCCESS: Primary business/agency contact for the industry’s high-value partners, including the 30 MLB clubs, their owners and executives, and their partners. Developed a deep understanding of stakeholders’ goals and identified strategic opportunities and best practices for new revenue opportunities, offline and digital marketing, branding, ticket sales and digital ticketing, subscription products, new technology, sponsorship, e-commerce, merchandising, and community outreach.* BUSINESS DEVELOPMENT: Met and exceeded on all deliverables: tickets sold per season, annual sponsorship, and the development of incremental dollars annually through new products and initiatives with P&L accountability. Extended reach and revenue opportunities by negotiating and implementing third-party agreements with local media, rightsholders, and marketing and technology partners. Strategically expanded online partner offerings, solutions, and services.* MARKETING: Oversaw full-funnel, integrated marketing efforts, including the brand, creative, performance, and retention campaigns. Localized content and marketing campaigns for national products in each team market.* ENGAGEMENT: Developed content and commerce strategies for thousands of targeted, mass communication campaigns annually, including email, social media, SMS, and in-app notifications. Directed all aspects of MLB's online All-Star Ballot Program since the launch of MLB.com in 2000.* STRATEGY & BUSINESS ANALYSIS: Analyzed campaign successes, forecasted consumer behavior patterns, evaluated new technologies, and shared relevant industry data, including user traffic (web analytics) and engagement, sales, registered user growth, email success, CRM, social media opportunities, SEO and SEM trends, KPIs, etc.* LEADERSHIP: Member of the senior management team reported directly to internal executive leadership and functioned as key advisor and decision-maker. Established, grew, and managed a department of 50+ employees.

One of the first 25 employees hired. Helped build the Major League Baseball Advanced Media brand from a start-up to a multi-billion-dollar venture through succeeding in a fast-paced, results-driven environment.* CLIENT PARTNERSHIPS: Served as the client partner, managing the digital media properties for the Major League Baseball clubs, including product development, marketing & content campaigns, and new partner initiatives.* CHANGE MANAGEMENT: Spearheaded the initial baseball club website migration onto the new industry platform, directed the Clubs’ website growth, and production of new content & technologies. Managed change as stakeholders’ offline-centric strategies moved to a digitally focused strategy under a new operating agreement.* MARKETING: Collaborated cross-functionally with all 30 Major League Baseball Clubs and various Major League Baseball departments on marketing demands and product rollouts. Established and implemented promotional expectations for each partner’s digital assets.* GENERAL MANAGEMENT: Owned the general manager role for company’s strategic partners: TBS (“Friday Night Xtra”), AVP Volleyball, SportsNet NY (SNY.tv), MLBPressbox.com, and worldbaseballclassic.com with P&L accountability.* LEADERSHIP: Directed day-to-day operations, including the management of approximately 10 employees and facilitated their growth and development by collaborating closely with each partner on expectations and defining deliverables.

Assisted the Special Events and the Team Services departments. Focused on the creation and organization of marketing materials, the preparation of presentations, and the distribution of Jewel Event amenities.

Mediated local interpersonal disputes including those voluntary and mandated by the court.

Served as the lead marketing and public relations contact for Western New York’s source for commercial & residential home automation systems and a leading retailer of a large inventory of high-end consumer electronics.

Collected survey data for a Western New York full-service legal and market research company specializing in litigation research, warning label research and design, product and warning label testing, custom-designed market studies, and public opinion polling.

Assisted with the marketing of concerts, local events, touring Broadway shows, international collaborations and other varying styles of performing arts.