Brian Lenhart Email & Phone Number

Warrendale, Pa, Us

- Close collaboration with sales and marketing teams, including digital engagement, product marketing, communications, and web to understand the systems and data points applicable to each group, and advised on areas for opportunity and collaboration in ingesting and tracking data, results, and insights.- Updated monthly Marketing KPI reports to ensure these reports meet stakeholder evolving data needs and socializing data roadmap to the data engineering team for scalable solutions.- Developed and enhanced framework for SEO and PPC budgets/spend allocation for digital customer acquisition channel resulting in a 25% reduction in spend.- Revamped Direct Mail campaign design to include geographic performance leading to a 50% reduction in costs and a 5% improvement in response rate.- Provided data insights ranging from click attribution to market/product mix modeling to optimize marketing campaigns on various channels.

Houston, Texas, Us

**Same as previous role (Direct Energy was acquired by NRG in January 2021)Leader of a successful Sales Operations team steering activities for commercial analytics and sales reporting using Tableau Visualization software. Creator of key reporting and metrics to inform Senior Leadership on the current and future financial and sales projections for the business. Introduced data mining and financial analysis techniques to steer business needs and discover untapped opportunities. KEY ACHIEVEMENTS:- Generated $10B+ in annual revenue by aligning sales reporting with new initiatives, projects, and sales campaigns. - Grew indirect sales channel by 25% from 2019 to 2020. - Overhauled company’s retention strategy to retain 74% of the customer base. - Improved new business win rates by 5%.- Increased forecasting accuracy by 10% through a heightened awareness of new business pipeline growth opportunities and associated efforts to improve data hygiene of existing data.

Leader of a successful Sales Operations team steering activities for commercial analytics and sales reporting using Tableau Visualization software. Creator of key reporting and metrics to inform Senior Leadership on the current and future financial and sales projections for the business. Introduced data mining and financial analysis techniques to steer business needs and discover untapped opportunities. KEY ACHIEVEMENTS:- Generated $10B+ in annual revenue by aligning sales reporting with new initiatives, projects, and sales campaigns. - Grew indirect sales channel by 25% from 2019 to 2020. - Overhauled company’s retention strategy to retain 74% of the customer base. - Improved new business win rates by 5%.- Increased forecasting accuracy by 10% through a heightened awareness of new business pipeline growth opportunities and associated efforts to improve data hygiene of existing data.

Key organization leader with responsibility of planning and implementing key business initiatives across all corporate sales channels while aligning with overall corporate objectives.- Established the commercial strategy for various sales channels based on KPIs (including churn, leakage, retention, and sales metrics). - Spearheaded organizational change and technology adaptation to augment the effectiveness and scale of teams, increasing customer loyalty, and encouraging the use of technology. - Audited commercial functionality of product offers and propositions providing market recommendations to heighten profitability for all channels. - Facilitated meetings to align sales strategy throughout the enterprise. - Analyzed pricing strategy for autorenewal customers estimated at approximately $50-60M net margin annually.

Leader of the Small Business Strategy team that pioneered sales strategy, marketing roadmaps, and product development efforts to optimize sales and profits along with enhancing the customer experience.- Consulted on market recommendations which helped the flow of sales and optimize marketing campaigns used to attract the targeted consumer base. - Collaborated alongside of the legal team to manage government and regulatory risks concerning the retail energy market. - Devised a comprehensive pricing strategy to remain competitive in an ever-changing sales environment for multiple commodities and sales channels.

- Developed products for new customer acquisition and retention- Furnished analytics to manage portfolio risks and created new channel acquisitions. - Completed cost analysis on different types of incentives to identify which variables attracted more clients. - Deployed audit controls to identify and close process gaps. - Designed a fiscal year process plan and presented it to senior leadership as an advisory tool. - Furnished a margin analysis based on tenure and usage of the customer base to help optimize the renewal of profitable customers.

Reston, Virginia, Us

Reston, Virginia, Us

Reston, Virginia, Us

Master Of Business Administration

Bachelor'S Degree, Management Information Systems, General