In this new role I will be modeling branch profitability. I will be assessing the physical network, testing new branch formats, and working on migrating transactions to lower cost channels while ensuring a seamless integration across all platforms. Branch network optimization will be a major component of the 'road shows' leading up to the anticipated IPO.

• Developed profitability models for deposit products including checking, money market, savings and CDs• Performed ongoing reviews to ensure lead acquisition programs aligned with bank ROE targets• Created vintage curve studies for all products to understand customer behavior under varying pricing scenarios.• Established customer pricing elasticity standards across all deposits products• Supported Strategy and Analytic team in monthly retail pricing committee meetings

• Developed, managed and administered retail bank incentive plan• Utilized analysis and data management skills to analyze key business line behaviors to determine effectiveness of and adherence to existing strategies; when needed introduced recommendations to senior management for changes• Worked with existing sales team to develop KPI reporting to support sales strategies• Conducted analytical reviews of key initiatives included modeling of marketing campaigns, sales campaigns for retail bank including home equity, money market and checking acquisition

Served as the lead business analyst for the President and Business Line Executives and/or other stakeholders across the company Strategic planning and business case development for key projects, marketing development, and promotional sales campaigns Participated in annual financial planning as well as interim financial forecasts Developed scorecards and analysis related to each business segment’s operations including revenue, cost analysis, MIS reporting, performance trends, sales & service metrics, customer segmentation, product profitability, distribution strategies, cost benefit analysis and ROI analysis for marketing/promotional campaigns Acted as project manager for several high priority enterprise-wide initiatives that required business line support Developed presentations for the Board of Directors, external and internal constituents related to business line performance to key business strategies Prepared financial models and pro forma financial statements for acquisition modeling

Managed $6.7 billion consumer deposit portfolio including product and pricing strategy development.

Managed retail deposit portfolio