Brian L.

Brian L. Email and Phone Number

Helping small business owners with marketing, technology and operations. @ Intent Local
Brian L.'s Location
Palm Harbor, Florida, United States, United States
Brian L.'s Contact Details

Brian L. personal email

n/a
About Brian L.

In 2007, I had the opportunity to join my first early stage startup as employee #5 and quickly got hooked on digital when I figured out SEO and learned how to rank the company's website and products on Google. An entrepreneur at heart with a diverse background across multiple verticals from SaaS to hospitality and a wide range of experience from digital marketing to product. I've built teams from the ground up and directed existing teams while taking a hands-on, roll-up your sleeves approach to inspire and motivate teams to fuel growth.Along with my passion for marketing came a love for data so I became Google Analytics certified and eventually self-taught SQL for data manipulation/visualization and used this new found love for data to help clients better understand and identify opportunities for growth by leveraging data and marketing technology. Noteworthy accomplishments: - Peer-elected board member of Marriott International's eCommerce Franchise Committee - Launched Forbes Finds - https://www.forbes.com/sites/forbes-finds/ (now https://www.forbes.com/sites/forbes-personal-shopper/)Have worked with:Marriott, Hilton, Starwood, Extended Stay America, STIHL, Gravely, NBC Universal, Time Inc, Forbes, Bonnier, eBay.

Brian L.'s Current Company Details
Intent Local

Intent Local

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Helping small business owners with marketing, technology and operations.
Brian L. Work Experience Details
  • Intent Local
    Fractional Cmo
    Intent Local 2014 - Present
    Fractional marketing, product and business consultant for SMBs, specializing in digital transformation, digital marketing, customer experience, marketing & business automation, analytics and business intelligence.
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  • Autorentals.Com
    Director Of Product Management
    Autorentals.Com 2021 - 2022
    B2C car rental comparison, shopping and booking platform. Brought on as the first product role to lead an agile team for a B2C car rental comparison, shopping and booking web app, iOS app, API and other internal products.Key products & initiatives:- Launched first product development process & roadmap- Lead and managed the A/B testing process- Partner API: RESTful api that allows external partners to get and book rates from dozens of car rental partners and affiliates.- Customer Accounts (native & Google Sign-In): allows users to create an account to manage reservations, set travel preferences, add loyalty programs.- Personalization: unique to user results based on their self-selected preferences.- Opaque Reservations: allows customers to book reservations with car rental suppliers that provide deeply discounted prices but not revealed to the user until after booking.- Quick View: a consolidated top of funnel shopping UI/UX- End to end ownership of a rebrand- Strategic planning & pitch for a round of fundraising.
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  • Autorentals.Com
    Product Manager
    Autorentals.Com 2020 - 2021
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  • Bringhub
    Vp, Customer Solutions
    Bringhub 2016 - 2018
    Los Angeles, Ca, Us
    Bringhub was a VC backed early stage startup that raised over $10M in capital for their ecommerce, affiliate marketing and ad tech products. Originally brought on as a client facing role, my focus shifted to product while we worked on finding product market fit.Key products: - eCommerce content as a service for Forbes- Native contextual ad units- Contextual machine learning algorithm- Affiliate reporting & visualizationKey relationships:- Forbes- Time Inc- Bonnier- NBCUniversal (Today Show)- SheKnows Media
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  • Powerchord, Inc.
    Director Of Digital Marketing
    Powerchord, Inc. 2014 - 2015
    St. Petersburg, Fl, Us
    Mid-stage VC backed SaaS multi-location customer engagement startup. Brought on to lead the digital marketing agency team (7 employees across: paid media, analytics, SEO, local search, email marketing/automation & campaign management).Key initiatives:- Rebuilding/staffing the team- Restructuring $3M AdWords account, hiring new team members and implementing a new retargeting program.- Oversight of $5M+ in digital marketing spend across search, display, video, social, SEO, email and digital analytics.- Built a custom landing page solution with the engineering team (internal marketing product)
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  • Mckibbon Hospitality
    Director Of Ecommerce
    Mckibbon Hospitality 2008 - 2014
    Tampa, Florida, Us
    Industry-leading builder, owner and operator of franchised hotels across the US. Brought on to launch a digital marketing team to drive ecommerce revenue for a portfolio of 80+ Marriott, Starwood and Hilton hotels.Key initiatives:- Increased total online revenue by 38% in two years by executing tactical plans in paid search, organic search, meta site optimization, OTA marketing and email marketing.- Grew organic search revenue by 30% in nine months and 60% in the previous two years through on-page and off-page SEO, citation management and reputation management.- Led 2x increase in special offers and promotions revenue by working with the revenue management team, building promos around low demand periods and shoulder nights.- Elected as a Board Member of the Marriott International eCommerce Franchise Committee.
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Brian L. Skills

E Commerce Seo Online Marketing Digital Marketing Marketing Email Marketing Web Marketing Marketing Strategy Ppc Hospitality Online Advertising Hotels Web Analytics Sem Strategy Social Media Marketing Social Media Direct Marketing Management Google Analytics Start Ups Search Engine Optimization Google Adwords Trade Shows B2b Marketing Budgets Budgeting Online Reputation Management Facebook Marketing Management Market Planning Pay Per Click Search Engine Marketing Hospitality Industry Promotions Display Advertising

Brian L. Education Details

  • Michigan State University
    Michigan State University
    Marketing

Frequently Asked Questions about Brian L.

What company does Brian L. work for?

Brian L. works for Intent Local

What is Brian L.'s role at the current company?

Brian L.'s current role is Helping small business owners with marketing, technology and operations..

What is Brian L.'s email address?

Brian L.'s email address is br****@****cal.com

What is Brian L.'s direct phone number?

Brian L.'s direct phone number is +181324*****

What schools did Brian L. attend?

Brian L. attended Michigan State University.

What are some of Brian L.'s interests?

Brian L. has interest in Watching Sports, Football, Skiing, Baseball And Golf, Playing Sports, Traveling, Snowboarding, Entertaining And Reading, Golf.

What skills is Brian L. known for?

Brian L. has skills like E Commerce, Seo, Online Marketing, Digital Marketing, Marketing, Email Marketing, Web Marketing, Marketing Strategy, Ppc, Hospitality, Online Advertising, Hotels.

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