Brian founded Inntelect Energy to help hotel investors lower their energy costs and meet their sustainability goals by utilizing microturbine technology with Combined Heating & Power (CHP). Microturbines with CHP provide a cheaper, cleaner, and more reliable energy source than the one provided by local utilities. This technology helps hotels reduce their carbon footprint, lower their energy costs, and improve their overall energy efficiency.Brian's experience in conducting due diligence for hotel acquisitions gave him insights into the challenges faced by hotel investors when it comes to energy costs and sustainability goals. The use of microturbines with CHP can increase the value of select-service hotels by millions of dollars, and for a REIT (Real Estate Investment Trust), this could translate into hundreds of millions of dollars. This is a significant value-add for hotel investors, and makes Inntelect Energy an attractive partner for those looking to improve their sustainability and energy efficiency while also increasing their property values.

Brian saw an opportunity in the hotel industry during the COVID-19 epidemic and partnered with developers and investors to acquire distressed properties. With his knowledge and experience in the industry, Brian was able to conduct due diligence on these properties and identify performance gaps that he could address to increase their value.Brian's expertise in marketing and operations consulting allowed him to develop effective strategies to improve the performance of these properties, which is evidenced by their increased cash flows and eventual sale price. Additionally, his certificate in Hotel Real Estate Investments from Cornell gave him a solid foundation in the principles of real estate investment and property valuation, which was useful in evaluating potential acquisitions and developing strategies for increasing their value.

The Thrive Wellness Communities concept has the potential to revolutionize the residential living industry with a unique residential living experience that blends various business models, including hotels, assisted living, and mobile home parks, to create a community that promotes physical, mental, and emotional health for residents of all ages.Thrive's concept is built on the pillars of community, vitality, and sustainability. Through daily activities, natural therapies, and healthy nutrition, residents have the opportunity to enrich their bodies and minds while making true connections with each other and building strong relationships.In construction, Thrive is committed to meeting LEED Certification standards using sustainable, recycled, or repurposed materials. Furthermore, the community will be powered with 100% sustainable energy, making it completely independent from the electrical grid and carbon-neutral.Brian also identified targeted resident profiles and areas of the United States where this concept would be most profitable. He has completed a comprehensive business plan for the pilot community in Sonoma Valley, California, showcasing the potential success and profitability of the Thrive Wellness Communities concept.

Took a break to focus on family matters.

While with the Global Business Services arm of IBM, Brian was recognized as a thought-leader in Europe around customer and marketing analytics, with a particular focus on loyalty, retention, advocacy, and social media.His diverse range of experience and expertise within the field of management and strategy consulting led clients to prioritize technology investments that result in a competitive advantage. This initiative helped to position IBM as a strategic partner for clients looking to improve their customer engagement and loyalty through technology.Brian gained a reputation as a futuristic "out-of-the-box" thinker responsible for proposing and executing projects across a range of industries. These projects included cost take-out strategies, innovation pipelines for a train company, customer rewards programs and data analytics for a global brewery, airport experience of the future concepts, and channel effectiveness strategies for a global telecom.

As a marketing strategy consultancy for the highly competitive lifestyle hotel and resort industry, Brian worked closely with clients, providing expert guidance and support to create effective marketing strategies that reach their target audience, increase bookings and revenue, and enhance customer loyalty. Here are some key steps he took to provide effective consulting services:1. Conduct a thorough analysis of the client's business: To understand the client's needs and goals, Brian conducted a comprehensive analysis of their business. This involved reviewing existing marketing and sales strategies, analyzing their customer base, studying the competitive landscape, and identifying areas for improvement.2. Develop a customized marketing strategy: Based on the analysis, Brian created a tailored marketing strategy that met the client's specific needs and goals. This involved identifying new market segments, developing new products or services, improving the customer experience, or implementing new marketing channels and tactics.3. Implement and measure the strategy: Once the marketing strategy is developed, Brian helped clients to create a detailed implementation plan, training staff, and monitoring performance to ensure the strategy is delivering the desired results.4. Provide ongoing support and guidance: Brian provided ongoing support and guidance to clients. This included conducting regular reviews and evaluations of the strategy, making adjustments as needed, and providing advice and guidance on new marketing trends and techniques.

As a key member of the industry consulting division of an enterprise software company that develops and sells database analytics software, Brian was part of a cross-functional team that successfully defined, developed, and deployed knowledge sharing and reuse practices, processes, and technologies to 2500+ consultants.His contribution was not limited to the technical aspects of the initiative. Brian also provided an international perspective that helped to strategically adapt training, incentive, and communication practices to local cultures, thereby securing global acceptance of the initiative.In the process, Brian learned the value of leadership character and positive interpersonal relationships with colleagues. Cross-functional collaboration drove productivity and effectiveness, customer satisfaction, and business improvements.Brian’s experience demonstrates the importance, cultural sensitivity, and interpersonal skills in driving organizational success. It also highlights the value of learning from colleagues and leveraging their expertise to achieve shared goals.

The P&G Customer Business Development team was tasked with increasing sales of P&G products at Walmart's struggling German stores. Brian demonstrated a clear commitment to understanding the needs of Walmart's German customers, and to addressing the root causes of the decline in customer satisfaction and spending.Brian identified the key market segments that contributed to the decline, by conducting a thorough analysis of customer feedback, sales data, and other relevant metrics. This helped him to pinpoint specific areas where customer experience gaps exist, and to identify the factors that are driving customers away from Walmart's German stores.Based on this analysis, Brian then recommended a range of solutions in areas such as supply chain management, human capital management, and store operations. These recommendations have been carefully tailored to address the specific needs of Walmart's German stores, and are designed to improve the overall customer experience, increase customer satisfaction, and ultimately drive sales growth.To ensure the integrity of these recommendations, Brian took steps to validate data-analysis results with qualitative customer experience insights and interviews. This provided a more complete picture of the factors driving customer behavior and enabled him to make more informed and effective recommendations to Walmart Germany's Executive Board.Download recommendation letter at:http://www.brianlhill.com/recletters/mariozenaty.pdf

As the Luxury hotel division of SwissairGroup, Swissôtel achieved significant successes in various areas, including marketing, analytics, and sales. Here are some of the accomplishments that Brian led or contributed to its growth and profitability:1. Improved return-on-investment (ROI) of consumer marketing campaigns by 80% through identifying opportunities to reduce costs while maintaining or even improving the effectiveness and targeting of offers2. Developed new analytics capability to measure the performance of marketing initiatives and identify areas of improvement and adjust strategies in real-time3. Pitched management on collaborative, futuristic Customer Strategy to cross-sell SwissairGroup companies by leveraging the parent company's portfolio of brands and services to create a seamless customer experience and drive revenue growth by emphasizing personalized service, loyalty rewards, and upselling opportunities4. Key member of Swissôtel Sales & Marketing Team of Year, with the highest sales growth and successfully repositioning Swissôtel into the luxury segment by attracting discerning travelers who value quality and exclusivity

This job was the foundation of my career. It taught me the fundamentals of customer service and experience, and opened my eyes to the world.