Brian Li Email & Phone Number

New York, Ny, Us

New York, Ny

Hoboken, New Jersey, United States

Working to put Walmart’s scale, reach and proprietary customer data to work for advertisers of all sizes through sponsored, display, offsite and in-store advertising solutions. Focus within the Data Foundation team, working on data enablement and commercialization of new measurement products.

San Francisco Bay Area

New York, New York, United States

New York, New York, United States

New York, United States

Currently supporting Reckitt Benckiser, but previously supported Alcohol & Beauty clients. I work to help client teams with their brand & marketing initiatives, utilizing Nielsen tools along with external data sets to craft actionable insights for client teams to effectively pursue their strategic marketing goals.Company Awards:2021 Q1 Impact Award:Brian Li, ACM A&R - Brian has continued to be an invaluable member to the RB team. Not only has he taken ownership of several high visibility projects that go straight to senior management (including the CEO), but he has also taken on greater responsibility & management within a short-handed Client Delivery team. He has helped flex onto the Health & Dish side of the business, and has provided value sharing knowledge not only within the Reckitt team, but across different client teams within Client Delivery2020 Q4 Impact Award:Brian Li, ACM A&R: Brian has taken lead on high visibility clients, working across several categories, bringing in his own technical skills to help improve knowledge sharing & efficiencies within the Reckitt team. He's helped identify annual revenue opportunities of +51MM (client validated) for RB across 4 ad-hoc issue based analyses ranging from retail entrant opportunities, demographic targeting, and improving efficiency of consumer purchase journey through RB's portfolio of offerings.2020 Q1 Impact Award:Brian Li, ACM A&R - Trust & Accountability - Brian’s contribution to strategic analytic initiatives with Heineken was highly recognized. His volume drivers analysis cemented brand strategies in three markets. In addition, a proactive COVID-19 tracker was distributed to 250+ employees to identify key beer trends. This helped uncover opportunities for growth and achieve assortment optimizations.

New York

Aligned to Heineken & Edgewell Personal Care

New York

August 2017 - Working as a consulting director on a consulting project that aims to help an organization better source millennial donors by looking into a new brand/marketing strategy.January 2017 - June 2017Working as a consulting director on a pro-bono consulting project that aims to help the client diversify and grow its donor base.September 2016 - December 2016Worked as a pro-bono consultant for an adult daycare center which has seen declining daycare enrollment.We are looking to conduct a competitive landscape analysis on the area to identify root causes of the decline, and to conduct research on the industry itself to provide concrete hypotheses for the problems affecting the program's acquisition and retention.

Wilton, Connecticut

As an Intern – Professional Services, I’ll be analyzing consumer data to deliver insights and recommendations to help drive outcomes for clients. Under the Innovation practice I'll be developing, optimizing, and validating new products. Will influence which new products are brought to market and help clients have more successful product launches by understanding whether our clients’ new product ideas uniquely satisfy consumers’ needs, by evaluating whether the product can meet financial objectives, and by providing guidance on how clients can improve the product and marketing strategy.

New York, New York

Vimbly is a web 2.0 startup that connects people with activities within cities across the U.S. During my time at Vimbly I researched vendors to plan outreach initiatives for the company. I helped plan and execute verticals for Vimbly to strategically target for expansion, which led to a web design initiative for our vendors.I developed a proficiency in web design, and created more than 10 fully functional websites for our clients during my time at the company.

Rockville, Maryland

Assisted the online marketing of the company and their newest product, a chondroitin-based dietary supplement for treatment of osteoarthritis. Sat in team meetings and gained insight into the type of restrictions that health products, and dietary supplements must go through.Consulted on social media usage and optimizing integration into social media platforms to market the benefits of chondroitin, also oversaw outreach to publicly accessible medical websites with latest scientific studies pertaining to chondroitin in an effort to get them to update their information on the efficacy of the supplement.

Master Of Business Administration - Mba

Bachelor’S Degree, Finance And Management

Activities and Societies: Beta Alpha Psi, Alpha Phi Omega, Management Consulting Group, 180 Degrees Consuting

High School

Activities and Societies: Habitat for Humanity, Model United Nations, Football