Conceptualized and developed overall brand identity and packaging strategiesDesigned and developed each design within the brand identityEstablished partnerships with overseas vendors for product development and productionOversaw digital marketing strategies and managed social media accountsProvided art direction for all customer-facing assets

Conceptualized lighting designsProduced 3D CADs of approved conceptsCollaborated with technical engineers to implement designs effectively

Provided art direction and FF&E designs across multi-home residential and hospitality projectsSourced FF&E and accessories for projectsExecuted project styling according to approved art directionCollaborated to establish a streamlined workflow from ideation to execution

Design seasonal collections for in-house brandCollaborate with merchants to develop seasonal assortmentsResearch and present trends and competitive landscapes to guide creative directionSupport the entire product development lifecycle from concept to productionWork closely with the sourcing team on fabric and trim developmentAnalyze sales data to identify opportunities for product expansionPartner with the in-store merchandising team to enhance product display

Collaborated with the director in designing seasonal collectionsConducted and delivered presentations on trends and market researchProduced seasonal mood boards and color palettesOversaw the management of presentation materials for checkpointsFacilitated development coordination among cross-functional teamsGenerated and updated tech packs

Conceptualized designs for specific small goodsContributed to the design of custom hardware for the leather collectionWorked closely with Design Directors to create seasonal mood boardsLed material and trim development from concept to production with overseas vendorsManaged and maintained the materials and trim library

Updated and maintained seasonal line plansFacilitated leather bag development with overseas vendorsManaged receipt and organization of seasonal development samplesDeveloped and oversaw materials and trims