Brian Schaefer Email and Phone Number
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CREATING DATA DRIVEN TEAMS AND DIGITAL EXPERIENCES THAT DRIVE VALUE.I am at my best when I’m building and leading eCommerce, Marketing, and Digital Customer Service organizations that drive growth and capture market share. I am a highly effective Digital GM who consistently improves the customer experience through leadership in Analytics, Merchandising (including AI), UX, Marketing & Promotions, Traffic Generation, Fulfillment, Search, Social Media, and Product Management. I combine a creative yet analytical mindset to create compelling Desktop, Mobile and Omnichannel Digital Experiences, while building high-performance teams that consistently exceed customer expectations. Some notable contributions include:• Playing a pivotal role in reinventing Hallmark Cards digital practice and transforming its D2C business. Creating efficient, data driven and highly measurable digital solutions that improved sales and market share while providing a competitive marketplace advantage.• Building a world-class eCommerce team that revolutionized Hallmark’s D2C eCommerce business and created a sustainable structure and engine for future digital growth. • Leading the eCommerce team’s launch and management of Hallmark’s omnichannel ecosystem, driving transformative sales growth in retail locations across the US. • Developing and implementing Sprint’s Digital Omnichannel strategy to create and deliver web-to-retail programs while driving expansion of digital experiences into Sprint’s retail stores.• Fueling the continuing evolution and refinement Sprint’s eCommerce and Digital Customer Service organizations. Skills: Digital Strategy | Web Site Management | Digital Marketing and Branding | Digital Product Development and Management | Data Analytics | Channel Marketing (SEO) | Paid Search | A/B Testing and Optimization | Omnichannel Programs and Fulfillment | Traffic Generation and Fulfillment | Business Partnering | Cross-Enterprise Collaboration | Customer Service | Contact Center Management | High-Performance Teams |Coaching |Mentoring | UX Planning and Collaboration | Budget Forecasting | P&L Management | Vendor Negotiations and Management
Staples Promotional Products
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Sr. Director, EcommerceStaples Promotional Products Apr 2023 - PresentOverland Park, Ks, UsHired with a charter to lead major acceleration and evolution of an early-stage eCommerce business in the United States and Canada. P&L owner that is focused on creating and executing a comprehensive eCommerce strategy and superior digital experience to propel the company's online business to new heights.• Leading the company’s digital acquisition and performance marketing marketing function. Developing and executing innovative marketing strategies that drive traffic, increase conversions, and maximize customer acquisition and retention.• Implementing robust analytics and A/B testing disciplines to monitor KPIs, provide actionable insights, enable data-driven decision-making and drive performance improvement.• Leading a cross-functional team to drive and execute a roadmap for continuous optimization of the company's eCommerce platform, ensuring a user-friendly online shopping experience that drives growth.• Fostered strong partnerships with internal stakeholders, including brand marketing, sales, operations, and IT teams, to ensure alignment and collaboration in achieving eCommerce goals and objectives.• Creating and mentoring a high-performing eCommerce team, providing guidance, coaching, and support to foster professional growth and enhance overall team capabilities.
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Sr Director, EcommerceHallmark Cards Mar 2015 - Mar 2023Kansas City, Missouri, UsDrove transformational revenue growth and developed Hallmark’s eCommerce business into a specialty retail industry leader. Played a pivotal role in positioning Hallmark for recognition by Gartner L2 as a top specialty retail digital operation. Guided a large team of digital professionals comprising eCommerce (inclusive of performance marketing), digital customer service and a virtual call center that serviced email, chat, and 1-800-HALLMARK. Accountable for P&L management across these businesses .• Effectively partnered with senior management as well as leadership in Marketing, Loyalty, Creative, Product, Retail, IT and Operations to develop and implement strategies that drove continuing improvement in the eCommerce business and customer experience.• Reshaped the eCommerce team, developed digital best practices, and launched innovative capabilities that significantly enhanced Hallmark’s digital presence. • Led eCommerce team’s launch, management, and expansion of an extensive omnichannel ecosystem that included ship from store and pick up in store capabilities. -
Director, Digital ChannelsSprint Oct 2011 - Feb 2015Overland Park, Kansas, UsJoined the company (now known as T-Mobile) as a Marketing Program Manager before taking on an evolving leadership role driving continuing improvement in Sprint’s eCommerce and expanding scope of management to include Sprint’s Digital Self Service and Digital Community organizations. Consistently met or beat sales and self-service targets while bringing the Sprint brand to life digitally. • Consistently grew digital transactions while earning multiple “Best in Industry” J.D. Power Awards for website satisfaction.• Created and executed a strategic functional roadmap that improved business results and enhanced the customer experience. Leveraged data analysis to identify opportunities and develop business case justification.• Developed and implemented Sprint’s Digital Omnichannel strategy focused on creating and delivering web-to-retail programs while driving expansion of digital experiences into Sprint’s retail stores.• Developed and strengthened strategic and tactical cross-functional partnerships with Sprint Executive Leadership as well as leaders in Marketing, Finance, Retail, Customer Care, Logistics, User Experience Design, Content, and IT. -
Director, EcommerceSprint Jun 2008 - Oct 2011Overland Park, Kansas, UsFueled the continuing evolution and refinement Sprint’s eCommerce organization and web site – sprint.com. Drove continuing improvement across key digital LOBs including sprint.com, private and B2B online stores, an employee referral program, and a digital media store.• Developed and implemented the strategy, analytics, roadmap, and tactics that substantially increased customer conversion rates. • Developed and implemented online marketing strategies that effectively promoted device launches, rate plans and promotional messaging in support of Sprint’s company-wide marketing strategies.• Garnered Telecom industry accolades. Launched a comprehensive redesign and platform replacement for Sprint.com’s online store, winning a telecommunication “best in class” award from the Interactive Media Council.
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Group Manager, EcommerceSprint Dec 2003 - Jun 2008Overland Park, Kansas, UsAssumed leadership for Sprint’s eCommerce operation and quickly improved eCommerce performance in areas including sales management, marketing, analytics, and marketing experience.
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Manager, EcommerceSprint Aug 2000 - Dec 2003Overland Park, Kansas, Us
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Marketing ManagerSprint Sep 1996 - Aug 2000Overland Park, Kansas, Us
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Account ExecutiveNkh&W Marketing Communications Dec 1993 - Sep 1996Served as an Account Executive on the Sprint Local Telecommunications Division business. As a result of that work, recruited by Sprint to serve in their Marketing department.
Brian Schaefer Skills
Brian Schaefer Education Details
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Loyola University New OrleansCommunications - Advertising
Frequently Asked Questions about Brian Schaefer
What company does Brian Schaefer work for?
Brian Schaefer works for Staples Promotional Products
What is Brian Schaefer's role at the current company?
Brian Schaefer's current role is DIGITAL GENERAL MANAGER | ECOMMERCE | WEBSITE MANAGEMENT | MARKETING | CUSTOMER SERVICE.
What is Brian Schaefer's email address?
Brian Schaefer's email address is br****@****ark.com
What is Brian Schaefer's direct phone number?
Brian Schaefer's direct phone number is +181627*****
What schools did Brian Schaefer attend?
Brian Schaefer attended Loyola University New Orleans.
What skills is Brian Schaefer known for?
Brian Schaefer has skills like E Commerce, Cross Functional Team Leadership, Mobile Devices, Management, Marketing, Digital Media, Leadership, Telecommunications, Multi Channel Marketing, Digital Marketing, Strategic Partnerships, Wireless.
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