Brian Schaefer Email & Phone Number

Overland Park, KS, US

• Hired with a charter to lead major acceleration and evolution of an early-stage eCommerce business in the United States and Canada. P&L owner that is focused on creating and executing a comprehensive eCommerce strategy.
• Leading the company’s digital acquisition and performance marketing marketing function. Developing and executing innovative marketing strategies that drive traffic, increase conversions, and maximize customer.
• Implementing robust analytics and A/B testing disciplines to monitor KPIs, provide actionable insights, enable data-driven decision-making and drive performance improvement.
• Leading a cross-functional team to drive and execute a roadmap for continuous optimization of the company's eCommerce platform, ensuring a user-friendly online shopping experience that drives growth.
• Fostered strong partnerships with internal stakeholders, including brand marketing, sales, operations, and IT teams, to ensure alignment and collaboration in achieving eCommerce goals and objectives.
• Creating and mentoring a high-performing eCommerce team, providing guidance, coaching, and support to foster professional growth and enhance overall team capabilities.

Kansas City, Missouri, US

• Drove transformational revenue growth and developed Hallmark’s eCommerce business into a specialty retail industry leader. Played a pivotal role in positioning Hallmark for recognition by Gartner L2 as a top specialty.
• Effectively partnered with senior management as well as leadership in Marketing, Loyalty, Creative, Product, Retail, IT and Operations to develop and implement strategies that drove continuing improvement in the.
• Reshaped the eCommerce team, developed digital best practices, and launched innovative capabilities that significantly enhanced Hallmark’s digital presence.
• Led eCommerce team’s launch, management, and expansion of an extensive omnichannel ecosystem that included ship from store and pick up in store capabilities.

Overland Park, Kansas, US

• Joined the company (now known as T-Mobile) as a Marketing Program Manager before taking on an evolving leadership role driving continuing improvement in Sprint’s eCommerce and expanding scope of management to include.
• Consistently grew digital transactions while earning multiple “Best in Industry” J.D. Power Awards for website satisfaction.
• Created and executed a strategic functional roadmap that improved business results and enhanced the customer experience. Leveraged data analysis to identify opportunities and develop business case justification.
• Developed and implemented Sprint’s Digital Omnichannel strategy focused on creating and delivering web-to-retail programs while driving expansion of digital experiences into Sprint’s retail stores.
• Developed and strengthened strategic and tactical cross-functional partnerships with Sprint Executive Leadership as well as leaders in Marketing, Finance, Retail, Customer Care, Logistics, User Experience Design.

Overland Park, Kansas, US

• Fueled the continuing evolution and refinement Sprint’s eCommerce organization and web site – sprint.com. Drove continuing improvement across key digital LOBs including sprint.com, private and B2B online stores, an.
• Developed and implemented the strategy, analytics, roadmap, and tactics that substantially increased customer conversion rates.
• Developed and implemented online marketing strategies that effectively promoted device launches, rate plans and promotional messaging in support of Sprint’s company-wide marketing strategies.
• Garnered Telecom industry accolades. Launched a comprehensive redesign and platform replacement for Sprint.com’s online store, winning a telecommunication “best in class” award from the Interactive Media Council.

Overland Park, Kansas, US

Assumed leadership for Sprint’s eCommerce operation and quickly improved eCommerce performance in areas including sales management, marketing, analytics, and marketing experience.

Overland Park, Kansas, US

Overland Park, Kansas, US

Served as an Account Executive on the Sprint Local Telecommunications Division business. As a result of that work, recruited by Sprint to serve in their Marketing department.