Brian Wheeler

Brian Wheeler Email and Phone Number

Managing Director, Communications and Marketing @ American Concrete Institute
Detroit, MI, US
Brian Wheeler's Location
Detroit Metropolitan Area, United States, United States
About Brian Wheeler

Recognized as a thought leader and well-versed professional in the global automotive industry, I am a business development, marketing, communications, and sales executive with more than 15 years of experience, specializing in the global automotive OE and automotive aftermarket industries. My professional responsibilities have included global marketing operations, brand management, internal and external communication strategy, research and data analytics, product management, customer relationship management, and direct P&L objectives.I grew up in the automotive industry and initially studied to serve as a journalist, sharing stories in local communities. Following a few years in local television news, newspaper publishing, and serving as an editor for business-to-business magazines, I left the media industry to join the automotive sector in a fully-integrated marketing and communications role. I joined PPG in 2024 after spending most of my career on the supplier and agency side, having managed global OE and aftermarket marketing for a Michigan-based Tier 1 supplier, built a Detroit-based marketing agency’s auto business, and led all marketing, product management, and EMEA sales for an engine components supplier.I have also led and implemented strategic sales and marketing campaigns in more than 25 countries that supported the global automotive industry.

Brian Wheeler's Current Company Details
American Concrete Institute

American Concrete Institute

View
Managing Director, Communications and Marketing
Detroit, MI, US
Website:
concrete.org
Employees:
633
Brian Wheeler Work Experience Details
  • American Concrete Institute
    Managing Director, Communications And Marketing
    American Concrete Institute
    Detroit, Mi, Us
  • Ppg
    Head Of Marketing Communications And Strategic Intelligence, Global Automotive
    Ppg Jan 2024 - Present
    Pittsburgh, Pa, Us
    Leading the global marketing and communications, strategic intelligence functions for one of PPG’s largest strategic business units, Automotive.
  • Let'S Detroit
    High-Tech Auto And Mobility Ambassador
    Let'S Detroit Mar 2022 - Present
    Detroit, Michigan, Us
    Let’s Detroit is about providing real, firsthand insight from young professionals who currently live, work, and play in the region. This is all possible thanks to ambassadors, which make Let’s Detroit truly unique. Career Ambassadors at Let's Detroit help others grow their network and connect with professional opportunities.
  • Deloitte
    Vice President, Automotive Consulting
    Deloitte Sep 2021 - Jan 2024
    Worldwide, Oo
    As an Automotive Consulting Executive, I work directly with automotive and mobility suppliers to develop and implement solutions to help their business. Automotive is a part of Deloitte's Consumer Industry group which is comprised of three other sectors including Transportation, Hospitality & Services, Consumer Products and Retail, Wholesale & Distribution. Deloitte’s Global Automotive team helps automotive companies execute innovative ideas in exceptional ways. We offer a global, integrated approach combined with business and industry knowledge to help our clients excel anywhere in the world.
  • Standard Motor Products
    Senior Product And Content Marketing Manager
    Standard Motor Products Feb 2021 - Sep 2021
    Long Island City, Ny, Us
    Developing and implementing content marketing strategies to enhance the influence of the company's products and services through a variety of media and channels. Established in 1919 and traded on the NYSE, Standard Motor Products, Inc., (SMP) is a leading independent manufacturer, distributor, and marketer of replacement parts for motor vehicles in the automotive aftermarket industry, with an increasing focus on the original equipment and original equipment service markets.
  • Deloitte
    Automotive Marketing Leader
    Deloitte Aug 2020 - Feb 2021
    Worldwide, Oo
    Senior Manager, Strategic Marketing Planning responsible for providing strategic marketing and communications direction and leadership for Deloitte’s Auto sector. Auto is a part of the Consumer Industry group which is comprised of three other sectors including Transportation, Hospitality & Services, Consumer Products and Retail, Wholesale & Distribution. Deloitte’s Global Automotive team helps automotive companies execute innovative ideas in exceptional ways. We offer a global, integrated approach combined with business and industry knowledge to help our clients excel anywhere in the world.
  • Cloyes Gear And Products
    Vice President Of Business Development And Marketing
    Cloyes Gear And Products Jul 2018 - Aug 2020
    Fort Smith, Arkansas, Us
    Cloyes, based in Fort Smith, Ark., is the North American leader and global designer, developer, manufacturer and distributor of timing drive systems and components for original equipment manufacturers and the automotive aftermarket. Its products are mission critical components for engine performance and function used in high-performance and replacement applications. Cloyes serves a broad customer base, including wholesale distributors, national and local retailers, re-packagers, and production engine rebuilders, and sells its products under the Cloyes® brand worldwide and the Dynagear® and CY-LENT® brands throughout North America.As Vice President of Business Development and Marketing, I identify and develop new business opportunities, with new products and in new markets, while expanding the presence of the company and its brands through marketing and communications.My responsibilities at Cloyes also include management of the product management function as well as managing sales in the European market.
  • Auto Care Association
    Auto Care Association Marketing And Communications Committee Member
    Auto Care Association 2018 - 2020
    Bethesda, Md, Us
    The Auto Care Marketing and Communications Committee consists of association members who are involved in public relations, communications, publications, media, and marketing in the auto care industry, as well as interested members from other Auto Care Association segments. The committee reviews and suggests ways to better market the Auto Care Association and to enhance the communications program for internal and external audiences. Members of the Marketing and Communications Committee also serve as an unofficial editorial board for the association.
  • Self Employed
    Marketing And Communications Consultant
    Self Employed Nov 2017 - Jul 2018
    Satellite Beach, Florida, Us
    Providing marketing and communications counsel to a wide range of local, national, and multinational companies while implementing strategies to increase market share and overall brand awareness.
  • Mcci - Mort Crim Communications Inc.
    Senior Account Director
    Mcci - Mort Crim Communications Inc. Feb 2017 - Nov 2017
    Detroit, Mi, Us
    • Provided executive oversight to company operations, planning, public relations/marketing strategy, and social/digital for the company’s portfolio of global, national, and regional clientele• Served in a management leadership role with reporting lines from six account leaders• Oversaw budgets and projects for a number of clients• Additional responsibilities included achieving sales targets; strategy development; project management; client relations/satisfaction; and staffing/resource allocation
  • Dayco
    Global Marketing And Communications Manager
    Dayco Jun 2015 - Feb 2017
    Birmingham, Michigan, Us
    • Responsible for the development and management of the company’s global internal and external marketing and communications strategy and managed a global budget of $8 million to meet established marcom goals such as launch of new branding strategy • Served as project management lead for One Dayco, an initiative designed to develop consistent brand voice, messaging, branding, aftermarket packaging, product catalogs, websites, mobile apps, and overall go-to-market strategy worldwide• Point-of-contact for all global branding initiatives, media requests, and crisis communications; content creator for all press and marketing materials• Project lead for the application and ultimate receipt of the 2017 Automotive News PACE Award
  • Dayco
    Marketing Manager - North America
    Dayco Oct 2012 - Jun 2015
    Birmingham, Michigan, Us
    • Principle Marketing Manager providing a sound, viable marketing strategy designed to increase the company’s aftermarket sales in the United States, Mexico and Canada • Established all social media outlets, acted as global spokesperson and content creator for all press materials• Point-of-contact for all internal and external communications • Responsible for press releases, social media management and marketing communications • Introduced the company to the social media world and raised brand awareness and overall exposure in the marketplace • Initiated Company investment in professional video camera equipment allowing for the ability to produce ‘How To’ instructional and endorsement videos for the company which Dayco uses on its YouTube Channel and through its field salesforce • Launched and managed the company’s first blog
  • Automotive Communications Council (Acc)
    Board Member And Data Analytics Chair
    Automotive Communications Council (Acc) 2015 - 2017
    Washington, Dc, Us
    Founded in 1941, the Automotive Communications Council (ACC) is the oldest continuously operating council in the aftermarket. Although our roots are in the aftermarket, today our membership extends throughout the broad automotive industry. The ACC engages marketing and communications professionals in the Automotive Aftermarket Industry. We provide a unique forum for learning and professional development, achieved through idea sharing, collaboration, and networking with like-minded individuals.
  • Pennwell
    Senior Editor And Conference Chairman
    Pennwell Mar 2010 - Oct 2012
    Tulsa, Ok, Us
    • Held Senior Editor position for Power Engineering magazine and Editor position for Nuclear Power International magazine• Conducted interviews and completed feature stories to meet strict deadlines for print publications• Appointed responsible for news in digital magazines and newsletters, on multiple social media sites, and websites• Directed the use of social media, and facilitated the nuclear power topic center to achieve status as the No. 1 viewed subject on the Power Engineering website, up from the third most-viewed topic center• Worked on international publications vastly improving interviewing techniques and communication practices, as well as the quality of writing by copy editing submitted pieces from around the world• Played large role in on-camera newscasts, on-show site video blogs and digital editorial calendars that provided subscribers with quick, to-the-point news updates as they become available• Chairman for two global conferences, produced at PennWell’s annual trade shows
  • Pennwell
    Editor, Nuclear Power International Magazine
    Pennwell Mar 2010 - Oct 2012
    Tulsa, Ok, Us
    • Editor of Nuclear Power International magazine• Responsible for all content, including feature articles, news and events, technical articles and new products• Directed the use of social media, and facilitated the nuclear power topic center to achieve status as the No. 1 viewed subject on the Power Engineering website, up from the third most-viewed topic center
  • Kjrh
    Multimedia Journalist
    Kjrh Apr 2006 - Mar 2010
    Tulsa, Ok, Us
    • Shot feature stories independently or with reporters consisting of well-lit, sit-down interviews• Utilized the use of the microwave live truck to shoot professionally-photographed footage of the focus of the story and remote live reports • Increased the quality of the stories through Final Cut Pro editing process• Proficiently utilized NewsByte, Adobe After Effects and Photoshop• Produced written content for both the website and/or the newscast • Go-to person on the weekends person for website content• Regularly updated and edited stories, produced photographic slideshows, and uploaded edited video through a content management system

Brian Wheeler Skills

Social Media Marketing Social Media Marketing Communications Blogging Copy Editing Newsletters Marketing Press Releases Marketing Strategy Magazines Email Marketing Publishing Digital Media Journalism Writing Video Production Storytelling Web Content Public Relations Digital Marketing Newspapers Copywriting Event Management Broadcast News Writing Web Content Management Photojournalism Seo Video Video Editing Customer Relationship Management Electronic Media Editorial Feature Writing Videography Search Engine Optimization Editing Interviewing Business Development Layout Strategic Planning Market Planning E Commerce Advertising Automotive Marketing Advertising Campaigns Presentation Skills Magazine Writing Non Linear Editing Linear Editing Newspaper Salesforce.com Crm Search Engine Optimization Feature Articles Photography Interviews

Brian Wheeler Education Details

  • Northeastern State University
    Northeastern State University
    Journalism And Speech Communications

Frequently Asked Questions about Brian Wheeler

What company does Brian Wheeler work for?

Brian Wheeler works for American Concrete Institute

What is Brian Wheeler's role at the current company?

Brian Wheeler's current role is Managing Director, Communications and Marketing.

What is Brian Wheeler's email address?

Brian Wheeler's email address is br****@****ail.com

What is Brian Wheeler's direct phone number?

Brian Wheeler's direct phone number is +124899*****

What schools did Brian Wheeler attend?

Brian Wheeler attended Northeastern State University.

What are some of Brian Wheeler's interests?

Brian Wheeler has interest in Video Production, Soccer, Traveling, Boxing, Baseball, Basketball, Photography, Mountain Biking, College And Professional Football.

What skills is Brian Wheeler known for?

Brian Wheeler has skills like Social Media Marketing, Social Media, Marketing Communications, Blogging, Copy Editing, Newsletters, Marketing, Press Releases, Marketing Strategy, Magazines, Email Marketing, Publishing.

Who are Brian Wheeler's colleagues?

Brian Wheeler's colleagues are Brian Roddy, Carole Berrelez, Anabel Fiorella Quispe Supo, Tim King, Michael Dowdy, Melinda Reynolds, Cae, Zubaer Rahman.

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