• Spearheaded the inception, vision, and strategic planning of Tooni• Led a small team throughout the entire product lifecycle• Pioneered the design and facilitated the development of Tooni• Contributed to the development process using TypeScript and CSS

• Played a crucial role in designing the minimum viable product• Conducted user feedback analysis on competitors to identify strengths and pitfalls• Designed and optimized user interfaces and experiences for the web platform• Implemented key features relating to the enterprise resource planning components• Initiated and developed a new design system to ensure UI consistency

• Formulated UX problem hypotheses to identify potential issues and areas for improvement• Crafted detailed user personas that informed product development and design decisions• Assessed product-market fit and determined key metrics for evaluation• Developed and analyzed user journey maps for both student and client acquisition• Designed and developed structured user interview scripts

• Worked in the Canada Digital Adoption Program under Digital Main Street• Managed and tracked small businesses through HubSpot Sales• Conducted discovery calls and connected with prospective small businesses• Worked with small businesses to select and implement an eCommerce platform for their business• Designed and developed a website for clients based on their business needs• Provided support and training on cybersecurity and readiness planning• Assisted in developing a digital marketing plan for small businesses

• Created and managed high-performing email marketing campaigns• Built abandoned cart & long-term nurture sequences• Reduced spam scores through removing invalid domains, invalid pattern emails and spam traps• Navigated email service providers to manage client accounts• Worked with the creative team to create aesthetically pleasing and highly optimized emails• Prioritized and managed multiple tasks and projects simultaneously

• Worked in the ShopHERE program under Digital Main Street• Managed and tracked small businesses through HubSpot Sales• Conducted discovery calls and connected with prospective small businesses• Worked with small businesses to select and implement an eCommerce platform for their business• Designed and developed a website for clients based on their business needs• Provided support and training throughout the process on platform usage and maintenance• Assisted in educating small businesses on digital marketing

• Successfully grew to six figures in revenue within six months• Conducted market research to identify products, niches, trends, and competition• Shopify design and development using HTML and CSS• Developed and implemented social media strategies to increase brand awareness and online presence• Developed visual assets such as logos, color schemes, and typography• Developed and executed digital marketing campaigns to drive traffic and conversions• Utilized a variety of tactics including email marketing, social media advertising, and SEO• Analyzed campaign performance, evaluated insights, and implemented improvements