Brian Mallich Email & Phone Number

Canonsburg, Pa, Us

Greater Pittsburgh Area

Responsible for the Account Management of a diverse portfolio of Key Accounts over multiple business channels including Healthcare, Business & Industry, Gaming, Higher Education, and Third Party Distribution. Requirements include managing volume and revenue goals, product mix, marketing and innovation, and the negotiation of long term Beverage Agreements. Alternative Route to Market & E-Commerce Lead responsible for the flow of portfolio products to Foodservice Distributors & On Line Distributors who, in turn service key Coca-Cola Key Accounts. Monitor the velocity & forecasting of products through direct interaction with the Buyers & Product Specialists within these venues.

Greater Pittsburgh Area

Responsible for the Sales & Marketing of Coca-Cola portfolio products to key institutional accounts in the Healthcare, B&I, Higher Education, Third Party Operators, Amusement Recreation, and Gaming Business Channels. Key focus on management and development of Key Food Service Management Accounts over a multi state region and in the negotiation of value for new pouring rights agreements and the extension of long term agreements.

Responsible for the sales and marketing of Nestle Chilled Beverage portfolio products to Convenience Retail, Multi Channel Institutional Accounts and Third Party Distributors. Building and maintaining alternative route to market networks in support of end users in PA and WV. New business development working through both the key account and field sales organizations of distributor partners. Creation and execution of promotional and marketing calendars for end users and distribution network partners.

Responsible for the sales & marketing of food products produced by the companies the Wolff Group represents to the institutional business channel customer. Key focus on health care business development, the management of key broad line distribution partnerships, and the relationship between the manufacturer and the end user.

Responsible for the implementation and execution of Coca-Cola subsidiary Odwalla Juice products into the retail market segment. Focused on establishing product placement, driving customer trial and the creation and execution of promotional activities.Established product sets and package guidelines and created comprehensive ad calendars.Managed Broker Representatives and 3rd party distributors to ensure in store execution.Managed inventories, created and conducted product training which drove consumer trial.Utilized Nielson data to measure performance and to ensure proper space to sales ratios. Business Development Manager Responsible for new account development and maintenance of institutional customers in a multi state geography. Impacted sales in multiple business channels including Healthcare, Education, and Corporate Services. Heavy concentration on Key National Foodservice Management accounts and Group Purchasing Organizations and the focus of development of these relationships on the local level.Managed team of Business Development Managers to further expand scope of new business development and in the expansion of company presence within existing customers. Developed sales and marketing plans for team to drive sales and profit goal objectives.Researched, applied and leveraged existing national contract elements to gain new business and drive execution in existing ones.

Responsible for the sales, marketing and profitability of key accounts in Healthcare, Corporate Dining, Education, and Vending across Business Unit. Special emphasis on Key National & Regional Contract Food Companies, Healthcare Networks, and GPOs. Secured new business with a regional vending company growing volume by 50,000 cases annually.Negotiated pouring rights agreements with healthcare institutions to solidify position as beverage of choice and insulate company against the competition. Worked in partnership with other Coca-Cola bottlers to secure contract extensions with key healthcare networks protecting 80,000 cases annually between the organizations.

Responsible for the sales and profitability of key accounts in multiple business channels including healthcare, business & industry, and vending. Special emphasis on key National Contract Foodservice Companies. healthcare Group Purchasing Organizations and healthcare networks. Oversaw field execution of division vending program on a divisional scale.

Responsible for the sales, marketing, and profitability of key healthcare and corporate dining accounts on a divisional level.Focus on Acute Care and Assisted Living. Trained sales representatives to achieve sales and profit objectives and to understand the elements of agreements and execute to reach divisional sales and volume goals.Created, negotiated and executed business proposals and contracts to secure new business and insulate existing business.Utilized elements of national agreements with GPO's and Key Foodservice Management Companies to ensure company was appropriately positioned against these agreements. Drove execution to impact sales and profitability. Acted as a liaison between the national sales organization and local field sales teams to disseminate information for the sales team to execute. Awarded best channel performance in 2001.

Responsible for the sales and marketing of food and nutritional products to Acute and Long Term Healthcare institutions. Focus on consulting and partnership building in new and existing accounts. Sought new business opportunities by driving customer cost reductions. Leveraged relationships with Foodservice Management Co's. and GPO's to deliver customer excellence. Achieved business plan objectives to earn Ring of Excellence honors for outstanding sales performance 1995 & 1996.Delivered an average cost savings of 5% off hospital food purchasing budgets implementing "Product Selection", a program utilizing less expensive brand alternatives in meal preparation. Conducted Quarterly Business Reviews to implement reductions in customer costs and to leverage this expertise to gain additional business opportunities and monitor performance.

Responsible for the creation and implementation of sales and marketing strategies of food products to a wide range of institutional accounts.Created objectives to grow territory in areas of profitability, volume, service and new business development. Sales Excellence Winner for Outstanding Sales PerformanceManaged Key National Accounts and created customized programs on a local scale to drive sales and plan objectives.Awarded Kraft Circle of Excellence for outstanding sales performance 1989.