Responsibilities:◆ Own end-to-end GTM strategy, product positioning & execution for a portfolio of industry leading SaaS products designed to allow airlines to reduce costs, improve passenger experience, & increase operational efficiency◆ Define marketing materials to build GTM campaign, including: campaign strategy, product positioning, target audiences, unique selling propositions, & key messaging for for multi-million-dollar opportunities ($10M to $200M deals)◆ Create a consistent & compelling narrative across channels and product lines, maintaining strong messaging hierarchy & effective content strategy plans◆ Develop customer journey map and messaging that addresses user needs, pain points, & objections, as well as inspires them to take action◆ Foster deep cross-collaboration between Product, Engineering, Marketing, Comms, Sales, & Dev teams◆ Effectively organized tactics & execution using Jira and Confluence to ensure teams were aligned & moving together with the same strategic visionImpact:◆ Saved over $27M through building the GTM strategy for "no-code" / "drag and drop" UX/UI SaaS-based software for seatback screens - saving airlines 18-24 months of development work✓ 2023 Recipient of PAX Tech Magazine Award for Innovative Technology✓ This was a first of its kind product in the entire airline industry to be brought to market◆ Achieved more than 90% customer conversion rates post launch by developing solution oriented messaging and positioning and a robust GTM plan for a new multi-sided eCommerce platform◆ Developed, implemented & led the product demo and training program (which consisted of brochures, sales decks, one-pagers, demos & video content library) for the Sales Enablement team for the entire product suite, which leading to an increase in sales by $15M in its first year◆ Partnered with Executive leadership to build capabilities, & best practices for operating a campaign post-launch & into live operations

Formerly: Wunderman ThompsonResponsibilities:◆ Brought onto to be lead strategist for developing integrated campaigns for Samsung’s Home Entertainment and Home Appliance divisions ◆ Created insight-driven strategies to build out compelling and relevant content and campaigns to build brand loyalty and drive product sales ◆ Launched strategic vision for social eCommerce on US based channels (Facebook and Instagram) starting at zero, taking through iteration and launch of the program.◆ Cross functional leader that managed the tactical team with mentorship and influence to drive best-in-class execution across various channels to promote the brand narratives◆ Influenced and presented campaign planning and success metrics to executive level leadership across the Samsung senior leadership team ◆ Lead social media strategy for high profile campaign launches for Halo (Microsoft/Xbox), Red Notice (Netflix), and Cyberpunk 2077 (CD Projekt Red) Impact:◆ Lead strategist on a campaign called, "Beyond The Box", to showcase Samsung's portfolio of Lifestyle TVs. Initially developed and slated for social media only, the campaign surpassed 100% of the KPIs to gain the attention of top leadership who requested the campaign be expanded across CRM (email) and Web, as well. ◆ Key stakeholder in working with the Creative team to adapt a Samsung Global campaign for cordless vacuum cleaners to speak more to US-based audiences, including social eCommerce ✓ After the campaign launch, product sales for Samsung cordless vacuums increased more than 4,000% ✓ Success of this campaign led to Wunderman moving from the social media agency of record to the lead agency of record for the Home Appliance division

Responsibilities:◆ Developed content strategies and performance based tactics optimized for social◆ Maintained a cohesive social media strategy across various channels to increase brand love and engagement◆ Monitored and presented analytics and metrics to gauge success of social campaigns ◆ Developed the social media engagement playbook, structuring the when, how, and why the social media team should be engaging on social media channels. ✓ Playbook ranged from processes and procedures of how our social media software (Khoros) functioned and the best practices on how to use it internally, and when conversations should be escalated to management and crisis comms teams. ✓ This increased customer sentiment by 23% YOY◆ Developed digital go-to-market strategies and performance based tactics across web, social and mobile.◆ Communicated roadblocks, risks and opportunities and developed solutions for executive stakeholders during weekly meetingsImpact:◆ Acted as social media lead for "Social @ The Airport", a program developed to provide real-time engagements with customers traveling through any of United's hub airports, based on social media geo-fencing tactics and keyword social listening. ◆ Helped increase impressions across all social media platforms by 300% and increased customer sentiment by 23% YoY through the development and implementation of the UA Social Engagement Playbook

Appeared in multiple national tours and regional theatre productions, as well as some notable film & television productions. Member of SAG-AFTRA and AEA.