I'm passionate about a new flavor of marketing partnership. Your strategic advisor, sounding board, and guide to business growth. Alongside you, in boardrooms and on barstools. Let’s make your marketing efforts whole. Together. My expertise spans several key areas: Strategy + Planning, Content + CX, Technology + Enablement, and Leadership + Mentoring.Marketing jargon aside, I love:-> relentlessly finding the right solution that makes the right difference at the right time-> saying Yes when others only say No and saying No when others only say Yes-> bringing people together to accomplish something bigger than ourselves-> enjoying every moment-> PhiladelphiaLet's connect.
-
PartnerMarks & YoungPhiladelphia, Pa, Us
-
Business DevelopmentSage Scholars, Inc. Nov 2024 - PresentPhiladelphia, Pa, Us -
PartnerMarks & Young Nov 2023 - Present
-
Associate Vice President, Marketing OperationsPenn Mutual Jan 2020 - Jun 2023Horsham, Pa, UsAs a key executive partner reporting to the CMO, I led a cross-functional team of 16 that operated as Marketing’s central nervous system. We created and distributed content, activated campaigns through technology, and built/enabled programs to connect with financial professionals and help them grow their businesses. I partnered closely with our field executives to help set and meet goals and also worked hand-in-hand with Sales, IT/Development, Data/Analytics, Communications, Legal/Privacy, and across multiple LOBs. -
Consumer Engagement/Digital LeadAramark Jun 2018 - Dec 2019Philadelphia, Pennsylvania, UsAt the center of a large digital transformation, I was the marketing lead for the consumer experience (content, campaigns, UX, data, technology), reporting to Marketing SVP. Our work shaped a digital-first mindset, powered by kiosk and mobile ordering, structured by data (development of CDP), and delivered via personalized content/campaigns (membership program, email and SMS campaigns, and field activation/governance). -
Digital And Web Marketing DirectorAramark Dec 2014 - Jun 2018Philadelphia, Pennsylvania, UsAs digital marketing matured, my next role supported an innovative brand marketing team that focused on increasing brand perception for potential buyers (our paid media efforts led to direct increases in key target areas). I also led a large web initiative that consolidated/focused our online presence, merging 15 domestic sites and 12 country sites. The strategy resulted in 40% traffic lift and over $100 million in new biz opportunities.
-
Digital StrategistAramark Nov 2011 - Dec 2014Philadelphia, Pennsylvania, UsAs the world of social media began to disrupt organizations, I was part of an exciting team that operationalized digital media/technology for Aramark. I managed agency and vendor relationships, including a social media platform that seated over 300 employees. I created content and training curriculum for a program that reached 6,000+ employees. I also developed crisis management and emerging digital tools and resources, including social media playbook, and guides to assist employees managing digital and social strategies.
-
Senior Communications ManagerAramark Jul 2008 - Nov 2011Philadelphia, Pennsylvania, UsFor over three years, I managed and developed online resources, internally and externally, for Aramark's Corporate Communications team. I built new web solutions, implemented social channels, and was a consultant for our businesses and their digital efforts.
-
Digital Marketing ManagerSmart Business Advisory And Consulting Mar 2006 - Jun 2008UsAs part of a marketing team for a professional services organization, I helped build web programs internally and externally that were driven by online and offline campaigns. I also developed thought leadership platforms and newsletters as well as search engine optimization strategies. -
Communications CoordinatorTemple University Sep 2003 - Mar 2006Philadelphia, Pennsylvania, UsThis position gave me the opportunity to learn how to build and manage web content as part of the university's Computer Services department. On campus, we built grass roots marketing campaigns to gain awareness on technology issues such as anti-virus software and wireless hotspots. The position also strengthened my documentation and copy writing skills. -
Sports EditorMedianews Group May 2002 - May 2004Denver, Co, UsThis was one of my favorite jobs - managing the sports section at the Roxborough Review of Philadelphia. I was able to cover great events, interview incredible people, and make sure everything was perfect by deadline. -
Web WriterPhiladelphia Flyers Mar 2001 - Jul 2003Philadelphia, Pa, UsHard to beat this as a first job out of college - essentially serving as the beat writer for a professional sports team's web site. I wrote hundreds of articles each season, went to every practice and most games, and wrote extended features and segments for other team publications.
Brian Marks Education Details
-
Kutztown University Of PennsylvaniaEnglish - Professional Writing
Frequently Asked Questions about Brian Marks
What company does Brian Marks work for?
Brian Marks works for Marks & Young
What is Brian Marks's role at the current company?
Brian Marks's current role is Partner.
What schools did Brian Marks attend?
Brian Marks attended Kutztown University Of Pennsylvania.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial