Lowe's & big box retail sales/product development lead

New business development marketing projects:Branding and product marketing IRIS Smart Home cloud based computing home management system. Devised launch positioning, naming and logo development Developed web microsite approach and content Built sales and demo videos and full PR launch at CES Coordinated international marketing strategy for Lowe's Canada, Lowe's Mexico and Australia joint-venture

• NCAA, CBS, 11 universities (IMG, Learfield Sports), 4 NFL teams, SeaWorld Parks• Developed activation plans to create awareness of core brands and drive traffic.o In-Stadium: event signage, on field promotions, media and hospitalityo In-Store: consumer facing promotions and custom POS materialso Media: direct mail, radio, community relations and digital engagementDeveloped all motorsports programs with 5-time Nascar Sprint Cup Champion #48 Jimmie Johnson/Hendrick Motorsports and American LeMans Series Adrian Fernandez team • Built sponsorship into the most valuable in the sport, delivering $57 million TV media value alone, per Image Impact. • Affinity program rework- Team Lowe’s Racing is largest fan club in Nascar with over 1 million members Created and communicated strategic direction for all sponsorships and managed $70 million total sports budget. Resulting in increased key Lowe’s brand metrics among Nascar fans- more likely to shop Lowe’s increased from 8% in 2005 to 18% in 2009. Activated team sponsorships with pro sports teams: Charlotte Bobcats, NFL Broncos, Seahawks, Saints and Panthers, for measured benefits with employee incentives and commercial customers.

Created brand positioning and Lowe’s support strategy for key brands introduced into Lowe’s:• Cub Cadet lawn equipment, Husqvarna professional power equipment- achieved #1 share of OPE sales • Hitachi power tools- pro grade quality at consumer pricing segment for Tool World • Rebuilt Kobalt Tools positioning to drive significantly greater volume Directed all Lowe’s Hardlines and Building Materials division advertising and marketing. • TV/Radio/Circular advertising• In-store presentation/signage • Affinity group development- Creative Ideas, woodworkers, Build & Grow kid’s clinics • Launched the new Tool World: an open shopping experience resulting in 10%+ comps for two years. Led cross-functional Sears attack program resulting in increased appliance market share in 13 of 15 markets

Worldwide leader in cellulose sponges, rubber gloves and cleaning tools. Chief U.S. marketing officer, reporting to the PresidentLaunched new cleaning products into Wal-Mart, the Home Depot and many U.S. grocery chains

Ericson Communications- Tennessee Pride Sausage/American Ace coffeeLong Haymes Carr Lintas- Hanes Underwear, Hanes Hosiery, Nabisco, RJ Reynolds, Wix oil filters, Wachovia Bank D'Arcy Masius Benton & Bowles General Tire/Detroit Diesel Allison div of General Motors