Many B2B Marketing (and Sales) teams are in a death spiral right now. All focus is short term; high quantities of low quality leads. It's not a formula for growth. And when Sales misses their number, Marketing budget takes the hit. BRANDS THAT ARE DEVIATING:They want better B2B engines. Ones that produce high-intent, Sales-ready leads, not a crap list of names and email addresses that downloaded an eBook. They want cost-effective brand and demand programs that can scale. They know there's no easy button - but they need an experienced, highly creative work horse.MY CLIENTS: * B2B SaaS, tech and professional services* Leaders or challengers in their category (not startups)* Need a fractional team of expert to support brand, creative, demand and media* Need help connecting activities across marketing (silo-busting)* Need deeper expertise in the complex channels where buyers spend time today* Have an internal creative team, but there's just too much to be done* Recognize the importance of video in reaching modern audiences* Need help to connect the dots between activity (channel KPIs) and impact (CRM/pipeline)* Can't stand traditional agency disfunctionAt Standard Deviation, my newest venture, I've assembled some of the sharpest minds in B2B to build programs based on how buyers prefer learn and buy. We blend “brand” and “demand” disciplines to create better buying experiences.GET STARTED* If you feel the pain of where B2B is going, let's talk* Connect, DM me. I'm on LinkedIn more than I should be.