Brian Massey Email & Phone Number

New York, Ny, Us

United States

Moorpark, Ca, Us

•Enhanced company profitability by implementing strategic business plans and optimizing operational processes.•Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.•Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.•Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.•Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.•Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.•Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.•Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.•Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.•Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.

Moorpark, Ca, Us

• Established clear expectations and objectives for team members and helped each achieve goals.• Built a strong, resilient team by identifying and onboarding highly qualified candidates for key positions.• Planned layouts for optimum workflows and business results.• Reviewed operations regularly to identify and capitalize on margin opportunities to eliminate loss.• Established departmental policies and goals in conjunction with board members and organization officials.• Reviewed financial statements and activity reports to measure productivity or goal achievement.• Evaluated supplier performance by price, quality, and on-time delivery.• Developed advertising campaigns or sales promotions to increase brand awareness.• Coordinated financial or budget activities to fund operations and maximize investments.• Supervised administrative activities directly related to making products or providing services.• Directed and coordinated activities of businesses or departments concerned with the production, pricing, and sales of products.•Helped team members tackle daily workloads with confidence through empowered training and motivational strategies.•Maintained financial and administrative controls, accurately tracking funds and keeping records current.

Moorpark, Ca, Us

• Spearhead purchasing department operations comprised of several employees managingdifferent inventories related to each business segment.• Develop vendor relationships and cultivate collaborative environment to increase salesoverall brand by brand while driving best practices.• Supervise import practices for cigars/tobacco products, accessories, furniture, and productsfrom all parts of the globe.• Oversee combined processes of fixing discrepancies, organizing freight shipments,forecasting needs financially, and reporting to vendors as well as the executives on currentsales, and inventory data.• Monitor organization of warehouse that sell and be aware and aggressively work to clean up/repair anything that is not working properly.• Ensure total compliance with the FDA and other flavor and tobacco laws nationally.◊ ​Deliver yearly inventory sales of $140M, leveraging business intelligence for informed decision making in strategy development..◊ Entrusted with inventory for 12K+ items associated with more than 400 vendors.◊ Analyze all aspects of purchases, current inventory, run rate, and growth opportunities.◊ Reduced over bloated inventory, increase sales effectiveness, and ensure the right balancefor quality job delivery.◊ Integrated purchasing department with every major department in the company forseamless interaction and communication.◊ Piloted financial responsibility for overstock, damaged product, and out of stocks.

Moorpark, Ca, Us

• Administered vendor sales reporting and presentations to facilitate means of increasingsales and distribution opportunities within the organization.• Accomplished smooth sales reporting and presentations using QlikSense, Google Analytics,Cubes, and DotDigital.◊ Reported Phillips and King’s outbound sales and sales channels to deliver key insight. ◊ Funneled information into PowerPoint and created presentations for vendor visits.◊ Presented data and made sales suggestions based on the information obtained.

Moorpark, Ca, Us

• Promoted internally to sales role and oversaw servicing of 5 major catalog accounts.• Processed customer orders and allocated stock for their specific inventory needs.• Planned customer-focused promotion to increase customer loyalty and retention for repeatbusiness.◊ Develop key ed relationships to retain customers for confused account growth.◊ Coordinated heavy travel requirements for sales meetings and account development.

Moorpark, Ca, Us

• Ordered all relevant packaging materials, as well as maintaining detailed packaging guidesfor the factory and art department to work with• Tasked with additional side project of managing pipe importing from Italy.◊ Built and maintained relationships with repeat clients, building loyal referral base.◊ Reported directly to the Purchasing Director, gaining key experience, and managedimport for a private label brand of cigars.

Burlington, Nc, Us

• Directed full catalog and e-commerce planning from the base document all the way throughproof to print and web.• Gatherred necessary knowledge of internal ordering systems, margin calculation, tax laws,vendor relationships, and best buying practices.• Learned business intelligence practices to gauge success on different projects/promotions.◊ Positioned to build sales and marketing efforts for the company; managed vendors comprising everything from luxury cigars and accessories as well as imported promotional items from China.◊ Coordinated engagement and ordering process for 40+ vendors.◊ Wrote articles for marketing and media to drive brand engagement strategies.◊ Recognized for creating and launching several successful brands.◊ Joined purchasing department after one successful year of service as a graphic andweb designer.

Burlington, Nc, Us

• Oversaw coding and designing of weekly emails for all Casa De Montecristo store locations. • Updated each stores individual website to reflect the promotions that were being sent out.

I was responsible for designing website, emails, logos, and promotional material. As a freelance designer, I was in charge of all operations andprovided services to small businesses.Provided user interface design for information websites and eCommerce websitesDesigned logos, banners and email/promotional materialsImplemented web analytics and provided SEO tactics

Arlington, Va, Us

Website developer responsible for the growth of Defense Department Contractor site, www.drs.com, through the language of ASP incorporating volumes of graphic designCreated overall look and style of the website according to the parent company’s guidelinesHandled all advertising campaignsSetup and design of mini-websites related to specific products. Incorporated and managed dynamic design utilizing Flash, and Video to enhance the productPerformed critical search engine optimization to all levels of this position. Heightened level of design for coding and search engine friendly atmosphereEntrusted with security clearance in order to create and sustain site and increase exposure as well as industry awareness