Prepare and manage annual budget and rolling forecast modelling. Encompassing key analytical components and incorporating fluctuating assumptions based on market changes and business needs. Create views by product, media type and sales individual for visability, tracking, and decision making.Establish monthly comprehensive financial analysis and reporting of performance for executive group and other key stakeholders. Ensuring that deviations from forecast are highlighted and addressed, adjusting benchmarks based on industry and business demands as required.Work closely with US and International teams for strategic content positioning. Driving product lifecylce and windowing as well as pricing and promotional decisions for optimal revenue and margin.Manage content thru all lifecycle stages. From aquisition, to release, to promotional placement. Providing guidance based on ongoing evaluation and analytics.Conduct extensive deal analysis on all new sales opportunities and business initiatives as well as contract renewals, relating all risks and opportunites to the team.Spearhead streamlining of business models and processes, ensuring optimization and efficiency that will provide the visability required to make stragetic decisions.

Established and managed rolling forecast modelling, encompassing key analytical components that ensure clarity for the team at all levels. Created variance analysis, bridge & gap summaries as well as phasing, accrual, and obsolescence positions. Governed and incorporated fluctuating assumptions and inputs.Prepared monthly financial analysis of performance through exhaustive reporting, comprehensive narratives and presentations for executive group and other key stakeholders.Lead monthly review meetings, communicating trends, opportunities and risks with actionable recommendations and roadmaps that drive momentum and address challenges.Worked in partnership with FP&A colleagues across all areas to ensure smooth and accurate month end data processing and in support of long term strategic financial objectives for the company.Developed Data Management procedures and information systems for the business, geared to improve operational efficiencies and reporting accuracy.

Managed strategic content plans and sales performance at the title, customer, and partnership level. Influencing direction and establishing benchmarks and milestones for stakeholders, ensuring achievement of combined financial and business goals.Built complex and dynamic tools to govern key business processes and decisions, including lifecycle management, new release forecasting, competitive tracking, and regression modelling for competitive comparison.Created an extensive suite of reporting dashboards for in depth business analysis, including weekly sales trending, business initiative postmortems, and monthly performance overviews. Tailored to a myriad of audiences and incorporating metrics that would provide insights geared towards mobilization of plans to optimize sales opportunities as well as navigate potential challenges.Delivered comprehensive title rationalizations. Segmenting large datasets into metrics such as revenue, profitability, and future valuation. Established criteria and recommended disposition plan to ensure best go forward library of content.Developed and oversaw P&L’s for new release planning as well as promotional initiatives. Safeguarding against exposure to declining revenues and profits at both the corporate and customer level.

Directed the launch of VMI process, establishing and managing the entire product lifecycle, from procurement, to initial allocation, to replenishment, thru to promotional placement.Managed and executed all replenishment requirement of an 800+ core title listing across 600+ locations. Incorporating extensive POS analysis, demographics, and unique configurations into optimal assortments and placements.Optimized sales opportunities, navigating the dual challenges of an industry in perpetual decline and retailer footprint contraction. Juggling fluctuating customer OTB budgets, in stock position requirements, and store/fixture permutation changes.Delivered to senior management an array of standardized reports and postmortem analytics that provided pivotal insights to affect change and growth for the company.Collaborated with National Promotions Manager to tailor programs and promotions to maximize sales potential and ensure category relevance.