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Formed early by a long AT&T career then grew into more entrepreneurial endeavors. After a few tech product launches for others, I founded Maupin Metal where our team builds the 1967 Impala as seen on the tv series "Supernatural."
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Principal, Business Transformation StrategyMaupin Consulting LlcDallas, Tx, Us -
Ceo / FounderMaupin Metal Llc Sep 2018 - PresentDallas, Texas, UsLeader of the Maupin Metal team building resto-mods, classic muscle cars, and replicas of the black 1967 Impala as seen on the hit TV series "Supernatural." We specialize in frame-off restorations with long term contracts (and a 1 year wait list.) We also serve the local DFW market with retail classic mechanic work, custom metalwork, paint/body, and a full upholstery division. We sell to domestic and International clients classic car parts, interiors kits, and fully restored vehicles. Through a recent acquisition we expanding into our own larger building in NE Dallas with about 15 on staff, 20 cars under roof, and merging the strengths of our custom car builds with one of Dallas' oldest Upholstery shops -
Co-FounderXclaim Mobile, Inc. Jan 2016 - Dec 2021Austin, Tx, UsInvented and launched a new category of mobile location-based marketing for enterprise with supporting software platforms for senior executive clients at AT&T and in retail, consumer lending, and automotive industries. Developed all client relationships and sales growth. Proposed digital marketing strategies that were informed by our exclusive mobile behavior and location data. Led operations and strategic initiatives, including overseeing product designs that meet the demands of large enterprise and deliver a simple intuitive customer interface. Deployed proprietary ad click technology for a new media channel leveraging location-based mobile marketing. Led the company through product development and life cycle, strategy, market validation, angel investment, agile development cycles, and brought our new company into profitability within the first 1 1/2 yrs post launch. Added strategic and innovative value to our clients' corporate marketing team. Improved the overall campaign quality with our extensive quality assurance testing resulting in ZERO customer-facing errors and higher revenue. -
Chief Product OfficerExemplar Technologies, Inc. Apr 2014 - Jan 2016Austin, Tx, UsLed market research and business development decision-making for the invention of a proprietary marketing application. Negotiated contracts to establish early-adopter sales and reseller agreements to launch the application into the market. Advanced the addition of critical product features by interviewing customers, conducting competitive research, and establishing pricing models. Steered agile Scrum sprints, backlog reviews, and software development release cycles to integrate new software designed to support the innovative marketing application. Drafted comprehensive plans to enter new markets including competitive research and tech solution proposals to better define market demographics and reach target audiences. Directed user acceptance testing to guarantee clients’ needs were met and gained feedback for future deployments. -
Chief Information OfficerDickey'S Barbecue Restaurants, Inc. Aug 2013 - Apr 2014Dallas, Tx, UsPresided over the enterprise project to transition to an Amazon Redshift Cloud data warehouse BI environment. The environment was used to combine sales, inventory, customer demographic, and other data to tease out holistic insights. Determined the data systems and IT resources needed to support market and sales decisions in a fast-paced, geographically dispersed franchisee system. Spearheaded the successful implementation and upgrade of hardware and software to scale existing transactional and analytical systems. Assessed the strengths and weaknesses of the existing IT staff and utilized the departmental heads’ insights to hire new employees for their top-notch technical skills and for exhibiting a strong desire to provide excellent customer service. -
Director Of Database MarketingAt&T Aug 2010 - Aug 2013Dallas, Tx, UsTop innovator and influencer who pioneered significant improvements in clients’ data-driven marketing processes utilizing predictive modeling and customer segmentation techniques. My 18 year tenure spanned telecommunications field operations, data warehouse set-up, and ultimately into Big Data predictive sciences. Governed sales lead generation functions of a highly productive team of data vendors, statisticians, and managers to optimize revenue generation. Applied rigorous test vs. control methodologies to lower the average cost per acquisition. Responsible for deploying sophisticated data techniques to optimize the investment in digital, direct mail, outbound telesales and retail store sales campaigns that drove sales across all AT&T consumer lines of business.Excelled at building top performing teams and aligning interests between departments and third-party vendor partnerships. Partnered with online marketing teams, IT, credit bureaus, advertising agencies and world class data partners to lead innovative projects in targeted marketing. -
Assoc. Director Prospect MarketingAt&T Jan 2008 - Aug 2010Dallas, Tx, UsTransition period from AT&T Mobility to a One AT&T team; HQ Marketing team. Responsibilities expanded over 2.5 yrs to include prospect database marketing for Mobility and Uverse lead generation driving to all company-owned sales channels. Built upon the successful strategies deployed in years prior for Mobility direct mail campaigns to inbound call centers. -
Sr. Mgr Of Prospect Direct MarketingAt&T Jan 2007 - Jan 2008Dallas, Tx, Us -
Sr Mgr Of Prospect Direct MarketingAt&T Oct 2004 - Jan 2007Dallas, Tx, UsAT&T Wireless and Cingular Merger. Responsibilities included prospect database marketing and lead generation for company-owned sales channels. My customer acquisition marketing platform was recognized by merger consultants as the best-in-class solution. -
Sr Mgr Of Prospect Direct MarketingAt&T Sep 2003 - Oct 2004Dallas, Tx, UsJoined the Sales and Marketing DMDR team to manage the lists for wireless customer acquisition direct mail campaigns -
It Project ManagerAt&T Jan 2001 - Sep 2003Dallas, Tx, UsManaged Data Integration projects for the AT&T wireless customer data warehouse. -
Data Warehouse Data Quality ManagerAt&T Nov 1995 - Jan 2001Dallas, Tx, UsOur team won The Data Warehouse Institute's 2002 Data Quality Award. I was personally awarded Circle of Excellence in 1999 for my team's contributions to the Data Warehouse quality and my facilitation of nationally standard reporting.
Brian Maupin Skills
Brian Maupin Education Details
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Texas Mccombs School Of BusinessMarketing
Frequently Asked Questions about Brian Maupin
What company does Brian Maupin work for?
Brian Maupin works for Maupin Consulting Llc
What is Brian Maupin's role at the current company?
Brian Maupin's current role is Principal, Business Transformation Strategy.
What is Brian Maupin's email address?
Brian Maupin's email address is bm****@****att.com
What is Brian Maupin's direct phone number?
Brian Maupin's direct phone number is +121422*****
What schools did Brian Maupin attend?
Brian Maupin attended Texas Mccombs School Of Business.
What are some of Brian Maupin's interests?
Brian Maupin has interest in Creating Metal Sculptures, Woodworking Projects, Technology, Restoring Classic Arcades, Science, Rent Houses, Functional Art From Recycled Ewaste, My Wife And 3 Daughters, Roasting Great Coffee, Solving Problems.
What skills is Brian Maupin known for?
Brian Maupin has skills like Database Marketing, Direct Marketing, Crm, Analytics, Lead Generation, Customer Acquisition, Multi Channel Marketing, Data Warehousing, Marketing Strategy, Product Marketing, Strategic Partnerships, Telecommunications.
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