Brian is a business founder with more than two decades leading teams and businesses in digital advertising, reputation management, and revenue growth.Currently, I am leading Daymark Interactive which is a company that I founded in 2010 to help expand healthcare providers reach through a closed loop strategy that acquires new patients, increases revenue, and expands their market share while fostering a more inclusive and equitable healthcare landscape.Daymark Interactives key offerings include: - Pay Per Click (PPC) Ad Management (Search & Social)- Online Reputation Management- Custom Healthcare Landing PagesSimilarly, in 2021, I launched Track Your Doctor which aggregates the online reviews of more than 2 million healthcare providers from across the country and analyzes more than 15 million reviews and counting. We provide patients with detailed provider profiles that help them make their healthcare decisions with all the confidence that they’ve selected the right physician. Track Your Doctor’s data analytics team helps to delivers a deeper understanding to providers of their online reputation and how to manage it. Our advanced dashboards, personalized support, and exclusive features help our physicians to stand out from the competition, increase their inbound patients, and growth their revenue. Prior to founding my own businesses, I filled various sales and marketing roles with Fortune 500, Fortune 100 companies, and other boutique agencies. I’d lead multiple teams and business units in developing and deploying solutions that were created to deliver qualified leads, grow their revenue, and improve their service offerings.
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President / FounderDaymark Interactive Mar 2010 - PresentDaymark Interactive is a results driven, digital marketing agency focused on growing new patients and increasing the overall market share for healthcare organizations across the US.Daymark interactive’s key services include:- PPC Ad Management: optimized PPC campaigns that convert from start to finish- Reputation Management: enhance your business's visibility by garnering positive reviews and feedback- Custom Healthcare Landing Pages: avoid the frustration of ineffective pages that lack conversion or call-to-actionsI’ve managed the team since day one as the Founder and President. This has included the business development initiatives to attract new clients to the hiring actions for scaling Daymark Interactive. As well as overseeing the back-office operations including budgeting and managing the profit and loss responsibilities. -
FounderTrack Your Doctor Sep 2021 - PresentTrack Your Doctor is one of the fastest growing rating and review sites for healthcare providers. Building on the reviews of more than 2 million healthcare providers, we provide patients with detailed provider profiles that they can review to help them make their healthcare decisions. Our platform is also designed to help healthcare providers drive new patients and provide advanced analytics to help better understand their online reputation and the impacts across the board. As the Founder, I led the business from it’s ideation to our launch. I’ve provided the strategic direction and vision, while also building out our initial client list for key healthcare organizations. It’s been a fantastic journey to see the immediate impact that our platform has be able to provide for patients and physicians alike. I'm proud to say that we're committed to delivering the most accurate and reliable information possible to our users. We understand the importance of the underlining trust that goes into all healthcare decisions. And we’ve worked hard to ensure that our platform remains a trusted resource for patients across the country.Are you a Provider or Healthcare Organization and want to manage your reputation online? Reach out and claim your profile today! -
Senior Account Manager - Interactive MarketingClearsaleing Jan 2010 - Feb 2011ClearSaleing was an industry-leading advertising analytics & attribution platform, which enabled advertisers to increase sales volume & media mix profitability. ClearSaleing was acquired by Impact Tech in 2015. My role was to build and maintain strong client relationships while ensuring the success of their digital marketing campaigns. I worked closely with clients to identify their goals and objectives, developed customized strategies, and collaborated with cross-functional teams to ensure flawless execution and achieve desired outcomes.
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Senior Search Engine Marketing (Sem) StrategistBrc Marketing May 2008 - Jan 2010Dayton, Ohio, Us• Developed and manage the search engine marketing and optimization business lines, now representing more than 70% of total agency revenue.• Direct management of $1M+ PPC campaigns for Fortune 500 client resulting in 11X reduction in cost-per-lead and 4X increase in total leads.• Management of the Analytics team, responsible for the development and implementation of keyword performance and optimization strategies and ongoing performance assessment• Oversee all multivariate testing to improve conversion rates of web landing pages.• Conduct performance analysis of client’s websites to improve user experience and lead conversion rates through the development of traffic funnels and filters, data segmentation, and increased optimization and conversion rates.• Tactical interactive campaign management using Google Adwords, Microsoft Adcenter, and Yahoo Search Marketing advertising tools. Certified as a Google Adwords Professional.• Developed and led internal and external SEO training workshops including “SEO Basics”, “Search Engine Optimization Best Practices” and “Website Content Optimization” programs. -
Technical Sales Executive IiAt&T Mar 2007 - Dec 2007Dallas, Tx, Us• Used Google PPC to generate sales leads and increase customer base.• Using keyword research, continually reduced individual click costs while increasing traffic. • Exceeded monthly sales target of $5,000 in net new monthly revenue and ranking in 1st Quartile of peer group• Sold custom solutions of hi-speed data networks and Internet connectivity.• Developed and maintained a healthy sales funnel through cold calling, following up, and providing excellent service. • Increased revenue and improved relationships with Government, Medical and Education-sector customers. • Worked closely with customers on assessing long-term needs, contract negotiations, delivery objectives, -
Owner/DirectorClub Z! In-Home Tutoring Services Aug 2005 - Aug 2007Tampa, Fl, Us• Implemented PPC campaigns that delivered over 60% of client leads• Increased Revenue by over $100k with the use of PPC advertising• Effectively sold services to individual clients and school districts• Negotiated franchise purchase price, royalties, and franchisor expectations. • Developed a partnership with Columbus Public Schools and became largest provider of tutoring services in the district, providing service to more than 200 students annually. • Improved operational efficiency by implementing changes in reporting procedures that reduced employees’ administrative tasks (paperwork). -
Area Manager - EngineeringAt&T Jan 2002 - Jul 2005Dallas, Tx, UsSelected by top management to lead a team of 21 engineers and 6 design assistants to coordinate facility distribution for the Western suburban Chicagoland area. Managed an $8M capital budget and a $2M expense budget. Guided operational performance and efficiency by establishing performance metrics, minimizing costs, reviewing bids, preparing work schedules, and managing human resources. • Slashed expenses by nearly $200K by eliminating the need for services of 4 contract engineers.• Enhanced quality of performance by equipping engineering staff with adequate training.• Modernized antiquated methods and procedures by spearheading the rewrite of ISO documentation.• Reduced capital expenses by 12% from 2001 to 2002.• Fueled revenue growth by a record $1.1M for billable work in the Midwest region.• Provided performance feedback with the development of a “scorecard” to quantitatively measure engineer productivity, an instrument that was implemented statewide.
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Operations ManagerAt&T Nov 1999 - Dec 2001Dallas, Tx, UsManaged a testing center to ensure quality and design of circuits as well as ability to isolate repair issues. Revitalized an under-performing customer service call center. Directed the performance of 28 telecommunications specialists and 3 maintenance administrators by skillfully establishing processes and procedures for daily operations.• Saved over $1M in fines and service penalties through the successful operation of the Integrated Network Operations Center.• Improved customer service by establishing automatic call distribution workgroups and call flows to ensure that calls were handled properly. Result: Rate of answered service calls within 60 seconds grew from 60% to 92%.• Achieved certification as an ISO 9000 auditor and conducted 6 audits in Year 1.• Saved company from the loss of a $54M account with the planning, establishing, equipping, and staffing of an all new service call center dedicated solely to the State of Ohio.
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Customer Service SpecialistAt&T Jun 1998 - Oct 1999Dallas, Tx, UsWorked independently and as a team member to install and maintain residential phone service throughout the Chicagoland area.• Provided responsive, cost-effective trouble-shooting of current and potential phone connection problems.• Earned promotion within 6 months.
Brian May Education Details
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Wittenberg UniversityMathematics -
Otterbein UniversityBusiness Administration
Frequently Asked Questions about Brian May
What company does Brian May work for?
Brian May works for Daymark Interactive
What is Brian May's role at the current company?
Brian May's current role is Founder at Daymark Interactive.
What schools did Brian May attend?
Brian May attended Wittenberg University, Otterbein University.
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