ABOUT METhroughout my career, I’ve found myself motivated to help companies grow, particularly when that growth potential is accompanied by complex challenges. My expertise in market strategy and activation, partner strategies, and online marketing has allowed me to take an end-to-end approach when developing strategies to fuel expansion.My time at Expedia Group has been focused on leading new market activation, online marketing, and developing new partner channels. I led the market analysis and go-to-market strategy for Expedia Group’s premier brands in the largest market (US), focused on closing market share gaps in the US through cross-functional execution.My previous work has included leadership of partner and channel strategy, including SEO/SEM, for Travelocity (US) and Wotif brands (ANZ) . At University of Phoenix, I pioneered a new digital-focused operating model the resulted in scalable lead generation growth and drove new enrollments by over 20x. And I led several engagements at Accenture, including the revitalization of Verizon’s SEO program, as Accenture focused on building a new digital performance practice for their Fortune 100 clients.I am driven by the opportunity to take on new and complex problems to solve, innovating new approaches, and working in close collaboration with peers, coworkers, and partners to make things happen.ACHIEVEMENTS- Led the development of the Expedia Group’s US Country Plan to identify gaps and strategic opportunities to grow market share across the portfolio of EG’s flagship consumer brands (Expedia, Hotels.com, Vrbo)- Developed the overall strategy, budgets, organizational model and goals for the Travelocity and Wotif digital marketing teams to successfully grow EBIDTA by over 10% (Combined $140MM Annual Spend).- Led an agile product management team of over 100 Product Owners and Business Analysts to drive an omni-channel, front-end design/development digital transformation initiative spanning across web, mobile, retail, and care center experiences for a leading Telecom company. - Owned strategy and execution for University of Phoenix web re-launch, collaborating with internal stakeholders and agency partners, resulting in 35% improvement in lead conversion, and 55% year-over-year improvement in enrollments.FUNCTIONAL SKILLSMarket growth | Digital marketing | Market analysis | Go-to-market strategy | Audience research | Branding | Partner and channel strategy | New market activation | Marketing campaigns | SEO/SEM | Lead generation | Agency management | Analytics and KPIs