Created Zocdoc’s first-ever B2B marketing function, helping transform the business from entirely outbound to primarily inbound-sales. Over four years, built a team across both Local and Enterprise segments leveraging a combination of demand generation, account-based marketing,and content strategies.

Hired by Yodle to create marketing strategy for their Lighthouse 360 SaaS product– and continued to lead marketing through their acquisition by Web.com. Developed a successful, multi-channel marketing plan and collaborated extensively with Sales, Product and Support leadership to consistently improve lead quality and quantity, as well as drive Product Marketing initiatives – including Go-To-Market strategy, feature launches, content strategy, sales enablement, marketing automation, editorial and branding. Consistently grew the inbound sales channel while maintaining the company’s highest ROI.

Recruited to create demand generation program and support company’s rebrand from uSamp to Instantly, a multi-solution resource for researchers and major brands. Reporting directly to the CMO, created a robust marketing calendar, developed new tracking systems and increased lead flow & quality across multiple sales pipelines.Key Achievements: Created company’s demand generation and email marketing programs; increased sales-qualified leads 260% year over year; built B2B marketing tracking and executive reporting; developed and executed multi-channel marketing plan; improved sales/marketing operations and lead quality; increased email database by 290%.

Responsible for developing and executing B2B marketing plan across all major channels, including managing direct response campaigns, marketing/sales operations, corporate communication and collateral. Heavy focus on lead generation, operational efficiency and creative development.Key Achievements: Promoted four times in six years; increased sales leads by 33% year over year; doubled direct response campaigns with no increase in staff; implemented new research program and created nine original whitepapers; launched three strategic new products in six months; executed marketing strategy that brought marketing-delivered leads to an all-time company high.

Oversaw creative development and fulfillment for all B2B marketing activities, reporting directly to Marketing Manager. Wrote & edited copy for campaigns across multiple channels, including print, Web, email, editorial, fax, etc. Managed a team of three copywriters and account managersKey Achievements: Promoted to senior level within six months; developed new direct mail strategy that increased sales response rate by 2x; edited and managed production of CEO’s marketing book through five editions; Maintained consistent style and distinct voices for multiple B2B and B2C brands.