Brian Mccrea Email & Phone Number

Bay Village, Oh, Us

Dallas, Tx, Us

Responsibilities include Store Operations, New Business Integration, Managed Vision Care, Labs and Logistics

Dallas, Tx, Us

Milan, Italy, It

Delivered service and quality products to our customers through execution of Operational Strategy with Manufacturing facilities located in Columbus, Dallas, Memphis and Atlanta each containing approximately 250 associates along with 35 Field Managers, 870 stores and approximately 3000 associates. Supported over $1.8B in sales and manufactured 9 million pairs of eyewear annually across all brands – LensCrafters, Pearle, Target and Sears Optical. Reduced turnover from 30% to 25% - wage increase implementation and Leadership Development Led the industry with LensCrafters in-store breakage of .8%, rejects 1.2% Achieved 7 Day Service for LensCrafters and implemented in September of 2016 Reduced breakage in the facilities from 10% to 7.5% Delivered 96.4% One Hour Service vs. goal of 95% in LensCrafters in-store Labs

Milan, Italy, It

Developed and executed broad operational strategy with seven regional managers in support of 104 stores, approximately 400+ frontline managers and staff generating $80 million in territory sales. Focused on bringing strategic discussions into the field through extensive travel within the territory in order to align short-term tactical moves with downstream corporate objectives. Constantly evaluated the territory’s leadership mix in order to drive a culture where time management and ambitious productivity goals are communicated from the top down. Took on the most difficult territory and achieved the best results recorded - double digit comps +11.4% and +11.9%  Achieved $16MM increase in sales over a two year period  Effectively managed labor and came in at 99% to the guideline in 2014 & 2015 Delivered healthy Comp Customer growth of +17% in two years  Successfully opened 22 stores, July through October 2015

Milan, Italy, It

Member of the Executive Leadership Team and reported directly to the SVP/GM of the Brand. Oversaw all retail operations and played a key role in developing strategies for long-term revenue growth as well as process improvement. Led the development and implementation of several major projects in Target Optical – iPads, communication portal, online labor scheduling, store remodels, optical training, etc. designed to streamline store processes and provide team members with tools to build knowledge and enhance the guest experience Key player in successfully re-negotiating the contract with Target Corp., enabling new store growth in 2013  Successfully led the Operations portion for SAP implementation for all Brands – Pearle, Sears and Target Played a key role in the development of an e-commerce operational model Supported development and implementation of an enhanced Guest Experience initiative in all stores Played a key role in Organizational restructure initiative

Milan, Italy, It

Led several major brand initiatives in an effort to streamline processes, increase productivity as well as have a positive impact on Associate and Customer satisfaction. Led labor initiative involving Time and Motion studies as well as technology to improve in-store performance of associates Led Store Organizational Restructure Initiative Led the analysis and testing/pilot of different commission structures Partnered with Marketing/CRM team and HR on analysis of customer and associate satisfaction and how it applied to performance Led the testing and pilot of lens simulation tool that served as a foundation for future technologies

Milan, Italy, It

Moved into a more visible consultative role with the Pearle brand team in an effort to champion and successfully implement impactful initiatives and contribute to the brand’s success. Played as key role in DOC acquisition and integration into the Pearle brand Assisted in buy back of five Franchise locations and conversion to Corporate stores  Successfully led the rollout of a new lens that rapidly became one of the most important products for Pearle Vision

Milan, Italy, It

Design team member for $30MM Point of Sale that would serve as the platform for all stores across all brands – LensCrafters, Sunglass Hut, Pearle, Sears and Target. Prior to POS design role, served as a Store General Manager. SR. SYSTEMS SOLUTIONS MANAGER – Mason, OH || February 2006 – May 2007 SYSTEMS SOLUTIONS MANAGER – Mason, OH || January 2005 – February 2006 OPERATIONS PROJECT MANAGER, LensCrafters – Mason, OH || September 2003 – January 2005 SYSTEMS SOLUTIONS ANALYST, LensCrafters – Mason, OH || August 1999 – September 2003 STORE GENERAL MANAGER, LensCrafters – Scranton, PA || August 1997 – July 1999