Brian Mckinley Email & Phone Number

La Vergne, Tennessee, Us

Ingram Content Group is the global leader in fully integrated content distribution, both digital and physical, for the book industry. Developing and employing technology to transform the publishing industry, Ingram partners with publishers, retailers, education institutions, and libraries around the world to connect content to its destination. Ingram Content Group and its operating units help publishers succeed with tools, products, and distribution networks to reach more people; retailers sell more with access to the content that consumers want; educators enhance the learning experience with digital and print learning materials and methods; and libraries engage with more patrons through collection development solutions. Oversee global Marketing team that drives global Corporate and Field marketing strategy and tactics, branding and positioning, campaigns and programs, product marketing, and communications for Ingram Content Group and its operating units. Also lead the Ad Sales team who offer marketing vehicles for publishers to extend their reach and sell more titles, and product marketing team including consumer-focused marketing opportunities.Also oversee Customer Care team providing customer support to deliver the best possible experience and resolve customers issues quickly and accurately.A division of Nashville-based Ingram Industries Inc., Ingram Content Group operating units are Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.

La Vergne, Tennessee, Us

Austin, Tx, Us

Mood Media is a global leader who partners with brands to create and engage target consumers. With in-store, online, and mobile solutions including music, video/digital signage, interactive and location-based, messaging, and advertising products, Mood reaches over 150 million consumers each day and serves over 500,000 business partners. Clients include global mega-brands down to local mom’s and pop’s across industries including retail (fashion to financial services); hospitality (hotels, gyms, & health spas); and restaurants (bars, quick-serve & fast casual dining), and others. Oversaw Marketing & Product (media design) teams plus Partner management team including 100+ marketers, creatives, brand strategists, content curators, artist (musician) events and promotions, product & operations specialists, and client-facing content and support experts. Transformed multiple newly acquired companies in to a unified global brand and led all Corporate and Field Marketing strategy and programs. Partnered directly with and consulted clients to design and deliver branded strategies, media content, and interactive experiences that enhance their brand and connect with their consumers in-store, online, and on-the-go.

DMX, Inc. was acquired by Mood Media in March 2012. DMX was a privately held company and a leading global provider of media and interactive experiences for businesses through branded in-store, online, and mobile solutions. Managed 45 people across multiple departments – Corporate & Field Marketing, Music Design, Interactive Media & Artist Promotions, Mobile & Audio Messaging, Scent, and Video / Digital Signage.Rebranded and re-positioned DMX beyond and audio (music and voice messaging) and launched new growth solutions including digital signage, artist promotions and tie-ins, mobile products, and strategic partnerships, including Pandora, DirecTV, ScentAir, Bose, and others. Conceived and executed branded client events and promotions, pairing bands and brands for unique engagement and branding opportunities.

DMX is a 300+ employee, privately-owned global leader in creating marketing and branding experiences. Led Corporate & Field Marketing team handling the strategic marketing planning and execution of all marketing initiatives. Responsibilities include corporate branding and positioning, customer segmentation and targeting, campaign design and execution, trade show management, PR and marketing communications, and sales support and compensation planning.

Topaz was a privately-funded start-up providing web-based customer relationship management software employing a software as a service (SaaS) model. Drove all Marketing and Product related activities, Business Development / Sales, and Customer training and support.

Round Rock, Texas, Us

Managed 12 people, including team members throughout Latin America, responsible for online and print pricing analysis and execution including promotions, catalogs and ads, competitive analysis, and e*commerce pricing operations (sku management). Developed pricing strategy and set prices for 13 lines of business (75+ products) in 40+ countries and five currencies in all channels including print ads and catalogs, online, and reseller).

Round Rock, Texas, Us

Managed team responsible for marketing programs, communications, market and competitive analysis, events, and sales support for Corporate, Federal, and Education accounts through Latin America (Mexico, Caribbean, Central America, and South America).

Round Rock, Texas, Us

Led and conducted market, competitive, and business analysis to drive strategic direction and decisions. Designed quantitative methodology for segmenting and targeting prospects and customers, performed market size analysis and created market share models for the executive team and developed segmentation models to drive sales activity and focus.

Evanston, Il, Us

ZS Associates is an international sales and marketing management consulting firm. Led consulting engagements for various clients in the pharmaceutical and consumer packaged goods industries. Managed engagements including market and product positioning, integrating sales and marketing activities and resources after acquisitions, sales compensation, sales force sizing and territory alignment, data warehousing and analysis, and marketing planning.

Boston, Ma, Us

Two-year, world-renowned rotational-based Financial Management Program. Achieved National Honors fpr performance, including CFO award, and successfully completed finance and accounting job rotations in Technology programs, Environmental programs, Production / Plant finance, and Packaging (in Budapest, Hungary).

Mba, Marketing And Corporate Strategy

Bs, Business Administration