Brian Mckinley Email and Phone Number
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Creative Marketing & Product Executive : Strategy + Execution to Drive Growth• Public & Private Global experience in Fortune 500's to start-ups, management consulting • Digital + Traditional Marketing & Sales• B2B & B2C : subscription-based and transactional models• Industry experience: Technology, Media (Music, Digital Signage, Mobile & Interactive), Publishing, Manufacturing• Team development and growthMy focus is shaping and enhancing the customer experience to drive business success. From branding and marketing strategies and campaigns to product marketing / go-to-market strategy and implementation, I help connect and engage target customers through a data-driven approach backed by creative problem solving and precise execution.Marketing & Sales: Orchestrate brand strategy & development, traditional & digital demand generation, omni-channel campaigns, product marketing, web & and e-commerce, events, PR/communications, social media, field marketing, and sales enablement. Branding & Experience Design: Design and deliver multi-channel media strategies that create engage, educate, and connect with target consumers. Have worked directly with world-renowned clients on their brand strategy.Data-driven: Determine, understand, and evaluate key metrics to drive the right action.Business Development: Oversee product launches and go-to-market strategies; identify and build strategic partnerships including Pandora, Bose, DirecTV, DISH, Shazam, and others.Leadership: Build and lead Marketing and product teams of all sizes, from 2 to 100+. Manage remote employees (incl. international) and multiple departments including Corporate & Field Marketing, Creative Media (design, web, music and visual content curation), Sales, and Operations.Expertise:Strategy, Branding, Experiential Marketing, Market / Data Analysis, Customer Segmentation & Targeting, Demand Generation, Digital Marketing, Product Marketing, Account Based Marketing, Marcomm & Social Media, Metrics & Reporting, Planning, Forecasting, Partnerships, Sales Strategy & Enablement, Employee Development
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Vice President Of Global Marketing And Customer ExperienceIngram Content Group Jan 2021 - PresentLa Vergne, Tennessee, UsIngram Content Group is the global leader in fully integrated content distribution, both digital and physical, for the book industry. Developing and employing technology to transform the publishing industry, Ingram partners with publishers, retailers, education institutions, and libraries around the world to connect content to its destination. Ingram Content Group and its operating units help publishers succeed with tools, products, and distribution networks to reach more people; retailers sell more with access to the content that consumers want; educators enhance the learning experience with digital and print learning materials and methods; and libraries engage with more patrons through collection development solutions. Oversee global Marketing team that drives global Corporate and Field marketing strategy and tactics, branding and positioning, campaigns and programs, product marketing, and communications for Ingram Content Group and its operating units. Also lead the Ad Sales team who offer marketing vehicles for publishers to extend their reach and sell more titles, and product marketing team including consumer-focused marketing opportunities.Also oversee Customer Care team providing customer support to deliver the best possible experience and resolve customers issues quickly and accurately.A division of Nashville-based Ingram Industries Inc., Ingram Content Group operating units are Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.
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Vice President Of MarketingIngram Content Group 2015 - Jan 2021La Vergne, Tennessee, Us
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Sr. Vp Of Marketing & Experience DesignMood Media Mar 2012 - 2014Austin, Tx, UsMood Media is a global leader who partners with brands to create and engage target consumers. With in-store, online, and mobile solutions including music, video/digital signage, interactive and location-based, messaging, and advertising products, Mood reaches over 150 million consumers each day and serves over 500,000 business partners. Clients include global mega-brands down to local mom’s and pop’s across industries including retail (fashion to financial services); hospitality (hotels, gyms, & health spas); and restaurants (bars, quick-serve & fast casual dining), and others. Oversaw Marketing & Product (media design) teams plus Partner management team including 100+ marketers, creatives, brand strategists, content curators, artist (musician) events and promotions, product & operations specialists, and client-facing content and support experts. Transformed multiple newly acquired companies in to a unified global brand and led all Corporate and Field Marketing strategy and programs. Partnered directly with and consulted clients to design and deliver branded strategies, media content, and interactive experiences that enhance their brand and connect with their consumers in-store, online, and on-the-go. -
Vice President Of Marketing, Interactive, And Experience DesignDmx, Inc. Jan 2009 - Mar 2012DMX, Inc. was acquired by Mood Media in March 2012. DMX was a privately held company and a leading global provider of media and interactive experiences for businesses through branded in-store, online, and mobile solutions. Managed 45 people across multiple departments – Corporate & Field Marketing, Music Design, Interactive Media & Artist Promotions, Mobile & Audio Messaging, Scent, and Video / Digital Signage.Rebranded and re-positioned DMX beyond and audio (music and voice messaging) and launched new growth solutions including digital signage, artist promotions and tie-ins, mobile products, and strategic partnerships, including Pandora, DirecTV, ScentAir, Bose, and others. Conceived and executed branded client events and promotions, pairing bands and brands for unique engagement and branding opportunities.
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Vice President Of MarketingDmx, Inc. Oct 2005 - Dec 2008DMX is a 300+ employee, privately-owned global leader in creating marketing and branding experiences. Led Corporate & Field Marketing team handling the strategic marketing planning and execution of all marketing initiatives. Responsibilities include corporate branding and positioning, customer segmentation and targeting, campaign design and execution, trade show management, PR and marketing communications, and sales support and compensation planning.
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Vice President Of Marketing And Business DevelopmentTopaz Software Feb 2005 - Sep 2005Topaz was a privately-funded start-up providing web-based customer relationship management software employing a software as a service (SaaS) model. Drove all Marketing and Product related activities, Business Development / Sales, and Customer training and support. -
Pricing Manager, Latin AmericaDell 2004 - 2005Round Rock, Texas, UsManaged 12 people, including team members throughout Latin America, responsible for online and print pricing analysis and execution including promotions, catalogs and ads, competitive analysis, and e*commerce pricing operations (sku management). Developed pricing strategy and set prices for 13 lines of business (75+ products) in 40+ countries and five currencies in all channels including print ads and catalogs, online, and reseller). -
Corporate, Federal, And Education Marketing Manager, Latin AmericaDell 2001 - 2004Round Rock, Texas, UsManaged team responsible for marketing programs, communications, market and competitive analysis, events, and sales support for Corporate, Federal, and Education accounts through Latin America (Mexico, Caribbean, Central America, and South America).
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Us Small & Medium Business Strategic Information Marketing ManagerDell 1999 - 2001Round Rock, Texas, UsLed and conducted market, competitive, and business analysis to drive strategic direction and decisions. Designed quantitative methodology for segmenting and targeting prospects and customers, performed market size analysis and created market share models for the executive team and developed segmentation models to drive sales activity and focus.
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Management ConsultantZs Associates 1998 - 1999Evanston, Il, UsZS Associates is an international sales and marketing management consulting firm. Led consulting engagements for various clients in the pharmaceutical and consumer packaged goods industries. Managed engagements including market and product positioning, integrating sales and marketing activities and resources after acquisitions, sales compensation, sales force sizing and territory alignment, data warehousing and analysis, and marketing planning. -
Financial AnalystGeneral Electric Jun 1994 - Jun 1996Boston, Ma, UsTwo-year, world-renowned rotational-based Financial Management Program. Achieved National Honors fpr performance, including CFO award, and successfully completed finance and accounting job rotations in Technology programs, Environmental programs, Production / Plant finance, and Packaging (in Budapest, Hungary).
Brian Mckinley Skills
Brian Mckinley Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Corporate Strategy -
University Of North Carolina At Chapel HillBusiness Administration
Frequently Asked Questions about Brian Mckinley
What company does Brian Mckinley work for?
Brian Mckinley works for Ingram Content Group
What is Brian Mckinley's role at the current company?
Brian Mckinley's current role is Vice President of Global Marketing at Ingram Content Group.
What is Brian Mckinley's email address?
Brian Mckinley's email address is bm****@****ail.com
What is Brian Mckinley's direct phone number?
Brian Mckinley's direct phone number is +1.615.793*****
What schools did Brian Mckinley attend?
Brian Mckinley attended University Of Michigan - Stephen M. Ross School Of Business, University Of North Carolina At Chapel Hill.
What skills is Brian Mckinley known for?
Brian Mckinley has skills like Marketing Strategy, Strategic Partnerships, Strategy, Marketing, Marketing Communications, Sales Operations, Product Management, New Business Development, Digital Marketing, Crm, E Commerce, Corporate Branding.
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