Brian Mclucas Email & Phone Number

Menlo Park, Ca, Us

Palo Alto, Ca, Us

Los Angeles, Ca, Us

Evanston, Il, Us

Helped Pharma, Medtech, and Healthtech clients develop digital health strategies and go-to-market strategies for novel digital products, leveraging experience in opportunity evaluation, forecasting, business case development, evidence strategy, sales engagement strategy, and competitive landscape assessment. Led highly effective strategy project teams by utilizing previous experience at ZS in Pharma digital transformation project management.

Newton, Ma, Us

Developed growth strategies for Biopharma, Diagnostics, and Life Science Research clients.● Conducted financial valuation of Biopharma assets for indication prioritizations and commercial due diligences by forecasting revenues, analyzing analogs, and modelling cost structures.● Formulated digital health strategies for Biopharma clients incorporating digital biomarkers into clinical trials.● Sized markets and assess competitive environments to recommend market entry decisions.● Generated insights into the potential for new products and platforms by interviewing KOLs, physicians, and payers.● Delivered an internal strategic overview on data interoperability to our Digital Health committee for use in business development presentations.

Waltham, Ma, Us

Drove double-digit revenue growth for a gene expression assay by defining product line strategy, enlightening the marketplace, building customer intimacy, and equipping sales with tools to win.• Spearheaded the design and launch of a laboratory services business, generating $400k in its first year. Pitched a business case to secure budget, developed new operating procedures, and optimized quote-to-cash workflows.• Developed a data analysis software tool to transform the experience of >500 B2B customers. Interviewed customers to elicit unmet needs, analyzed competitive offerings, and guided a 6-person scrum team through development.• Orchestrated educational sessions at annual sales meetings and led biweekly training for global sales reps and managers. Presented quarterly product line updates to senior leadership.• Rationalized a $900 million market-leading portfolio with ~20 stakeholders to eliminate internal competition between product lines.• Drove various product line improvements and cost reductions, including the evaluation and implementation of an alternate manufacturing method that saved $150k/year.• Developed and executed a 2-year marketing campaign, generating ~100 new B2B opportunities.• Managed and mentored 3 summer interns, each of whom delivered an impactful project.

In my spare time, I coached the Boys Junior Varsity Lacrosse team at Las Lomas, my former high school, where I had helped start the program as a student years ago with a group of friends and family.In my first three years as head coach, my assistant and I juggled our busy work schedules with practices and games and successfully coached our teams of ~30 players to winning seasons. My travel schedule had become increasingly demanding, so during the 2013 season I assisted a new head coach.I honed several transferable skills during my coaching tenure including:• Verbal communication• Teaching/coaching• Motivating others• Adapting to unexpected situations in a high pressure environment• Multitasking• Assessing performance and providing guidelines for improvement...and I learned that the best results are achieved through intense preparation, studying the competition, and taking calculated risks.

Waltham, Ma, Us

• Grew the AcroMetrix Standards and Controls, a global molecular diagnostic product line, by 16% YOY while exceeding product vitality targets. Responsible for new product development, product lifecycle management, marketing communications, and sales training.• Managed a BCR/ABL assay and partnered with molecular oncology KOLs to conduct inter-site studies and present at road shows• Received three “On-the-Spot” awards from colleagues for playing key roles in product launches.

Waltham, Ma, Us

Master Of Business Administration (Mba)

Certificate Of Specialized Studies In Integrated Marketing

B.S. Bioengineering; Minor: Music