Brian Mcphail Email and Phone Number
Menlo Park, CA, US
Brian Mcphail's Location
Menlo Park, California, United States, United States
Brian Mcphail's Contact Details
Brian Mcphail work email
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Brian Mcphail phone numbers
About Brian Mcphail
Motivated - by working with high performance teams of doers/builders, to create beneficial change and grow shareholder value.Expertise- Platform Leadership & Ecosystems- Market Intelligence- Lean GTM - Identifying use case and MVP product/market fit, and winning the reference customers that define market leadership- Deals - Alliances (30+), ISV (1,200+), M&A (7), OEM (100+), Process (100+), Supply Chain (20+), VAR (70+)- M&A- SME- Chains, Channels, Delivery Systems- Valuation of companies, ecosystems, opportunities, products- Scale-up practices and processes - Compensation, Contracting, Packaging, Pricing, Partnering, Pipeline, Services, etc.
Brian Mcphail's Current Company Details
Brian Mcphail Work Experience Details
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Advisor And VolunteerPlaya | A Place For Art And ScienceMenlo Park, Ca, Us
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Vice President, Corporate DevelopmentEworkplace Manufacturing, Inc. Jul 2024 - PresentIrvine, California, UseWorkplace Manufacturing, Inc. is a global provider of market-leading, industry-specific software and services to serve the unique challenges of discrete and process manufacturers and distributors. -
Advisor / VolunteerClimate Trace Jan 2024 - PresentPlanet Earth, UsClimate TRACE was founded by Al Gore and Gavin McCormick, and funded by Google.org, to make meaningful climate action faster and easier by mobilizing the global tech community to track greenhouse gas emissions (GHG) with unprecedented detail and speed and provide this data freely to the public. Climate TRACE uses AI and ML to process data from 300+ satellites and 11,000 ground-based sensors, producing accurate GHG estimates for 350+ million emitting assets globally. -
AdvisorHydrogen On Demand Technologies Mar 2023 - PresentHydrogen On Demand Technologies equips diesel fleet operators with onboard electrolysis systems, using their patented PEM cell technology to generate hydrogen on-demand and then infuse it into diesel engines. This lowers both costs and emissions, and provides cloud-based telematics and emission analytics for compliance and reporting. -
Sr. Director, Midmarket Strategic Ecosystem Partners, North AmericaSap Apr 2016 - Jul 2023Walldorf, Bw, DeResponsible for identifying and developing ecosystem partners (and their complementary workflow services) necessary for SAP to scale into new growth sectors, with firms headquartered in NA, for SAP's Midmarket platforms. This included industry sector IP developers (eWorkplace, FAME, Orchestra, Petrosoft, Viridian, etc.), global platform partnerships with Amazon Web Services, Avalara, Google Cloud Platform, Lumen Technologies, Mastercard, Microsoft Azure, PayPal, Square, Shopify, Thomson Reuters, etc., and mentoring startups who are engaged with SAP through SAP.IO Foundries. -
Sr. Director, Business Development, Cloud Platform EcosystemSap Jan 2011 - Apr 2016Walldorf, Bw, DeLed SAP’s global incubator campaigns for SAP's Cloud Platform (PaaS) ISV Ecosystem. As producer of these campaigns I led selection of target sectors, campaign design & execution, technical training, hackathons, startup mentoring, and pipeline-to-publish processes. One key approach was to create the program in which SAP partnered with other platform leaders to cross-pollinate our ecosystems. Examples included Augmented Reality (Google Glass), Location (ESRI, HERE and Zebra), IoT (Autodesk, Intel and Zebra), Mobile (Blackberry, Microsoft and Samsung), Personal Productivity (Google Apps), Service Orchestration (SUSE and Red Hat).These campaigns built the SAP Cloud Platform ISV community from 0 to 1,200 partners (60% net-new to SAP), built the pipeline of partner apps to launch the new SAP App Center marketplace, and provided the partner base for SAP's new PaaS. The programs also served as a rapid, low-cost, low-risk way to engage partners, estimate the ecosystem’s intent/readiness by platform service and use case, win reference partners and customers, and transition from an On-premise/SI model to an embedded PaaS solution model. Network Analysis – An interesting byproduct was development of a technique for Valuation of other ecosystems for partnership, segmentation & prioritization of “must win” reference partners, valuation of potential use case service consumption - to prioritize Attack / Collaboration / Conversion.
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Sr. Director, Market IntelligenceSap Jul 2008 - Jan 2011Walldorf, Bw, DeOriginally hired as a consultant for SAP’s EVP of Ecosystem (2,000 FTE), then asked to lead the CSO’s “Market Dynamics” team of 9 analysts focused on the exemplar platforms and dynamics shaping our ecosystem, providing analysis/projections/recommendations to SAP's Offices of the CEO, CMO, CSO, CTO. Dedicated to providing actionable insights on platforms, not apps, as SAP began to transition to XaaS, identifying and assessing key dynamics and their status across the lifecycle to reveal trajectories, market makers, and options for intercepts.Initiated and staffed Big Data, Collaboration/Social, Marketplaces, Integration as a Service (IaaS), PaaS, and Mobile domains. Others included BA/BI and Ecosystems. Competitive cloud analysis of AWS, Dell, Google, IBM, Intuit, Microsoft, NetSuite, Oracle, Salesforce.com, VMware, Workday.Also initiated and led the licensing, analysis, editing and internal publication of global economic intelligence (Country and Industry) for SAP's Office of the CEO and each regional president from 2009-2010 during the Great Recession.
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Principal (Value Stack) & Ceo (Objectmass)Valuestack Consulting & Objectmass Feb 2006 - Apr 2008Value Stack ConsultingCEO & BOD level consulting engagements;1. Certicom - Competitive Strategy for dual use licensing to Sony of Certicom's elliptic curve cryptography (adopted by the NSA). Market landscape & competitive analysis of HD video media platforms, market extension opportunities, licensing strategy 2. Navio Systems - Digital Commerce market entry strategy & positioning3. Windspring - Content Compression & Encryption market strategy & positioning4. Secret123 - PKI-based identity management business plan, customer development 5. ICE Edge - Parametric Design tools market entry and channel strategyObjectMassCo-founder of this Seed Stage venture, formed to spin-out a technology from Symantec Labs. Objective was to create a liquid market for trading digital property rights (app modules, compute, network bandwidth, etc.) - by virtualizing them and securitizing the rights to them. Despite the architect of the technology leaving Symantec to join us, due to an IP conflict between Symantec and CSFB we had to shut down the venture in December 2007. Developed a subsequent plan to build an API registry but decided to join SAP as the economy became increasingly wobbly.
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Senior Vice President, Corporate DevelopmentMacrovision Corporation Sep 2003 - Nov 2005Macrovision (NASDAQ: MVSN) had over 900 million users and 60,000 ISVs & content developers.Our deals got 500 million of those users and 58,000 of those developers for Macrovision - also 2 CODiE Awards. Macrovision started by managing video content, achieving market dominance and being one of the reasons for the triumph of the VHS and DVD standards via its partnerships with Matsushita and MCA/Universal. It then expanded into leadership positions in Games, Software, Music, and Online Entitlement management. We had an All Star BOD, including Steve Blank, Matt Christiano, John Ryan, and Tom Wertheimer. Developed and won BOD approval for Macrovision's M&A strategy based upon lifecycle management for digital properties. Then executed the strategy by leading 4 acquisitions (which created the core of Flexera). - from opportunity identification through market analysis/valuation/BOD approval/integration planning. Led every material acquisition completed by Macrovision during my 5 years at MVSN. Integrated the software lifecycle stack (authoring, encryption, installation, licensing, packaging, tagging) and extended that stack into the cloud with services (activation, authentication, delivery, entitlement, e-Commerce, syndication, updating) for Software and Content (video, games, music, virtual goods). - eMeta - Entitlement management for online content - InstallShield - which we combined with our leading license management products to create Flexera for Governance, Installation, Updating, etc. for software and content - Trymedia - e-Commerce & Syndication for software and content - Zero G - Installation & Tagging for software on Enterprise landscapes Qualified 1,100 companies, produced MVSN’s market landscapes and M&A pipelines for Enterprise, Mobile, Digital Home, Security. Led MVSN’s product (Stage Gate) and M&A (Deal Gate) lifecycle processes. Editor of MVSN’s 2004 & 2005 Strategic & Operating Plans. Member, Executive Patent Committee.
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Senior Vice President & Gm, Consumer Software DivisionMacrovision Corporation Feb 2001 - Aug 2003Built an 80 person organization (Reading UK, Santa Clara, Tel Aviv, Tokyo) that extended our dominance in Games, launched and achieved dominance in PC Software, and relaunched our Music offerings. Full P&L responsibility (R&D, Legal, Finance, Sales, Professional Services, etc.). Built out the complementary service ecosystems & alliances, led 2 successful acquisitions and integrations, and filed 20+ patents. In his spare time, our Director of Product Management also invented and built the prototype for YouTube.Application Software – A success. Developed and launched Macrovision’s software license activation (DRM) business. Consolidated 3 code streams into 1, cut back from 4 sectors to 1, pivoted from Games to Applications, reallocated Sales & Product Management from Europe to USA, standardized contracts, put a lockdown on new product features and allocated spec authority from Sales & Engineering to Customer Development. Result = Product achieved market leadership, won Macrovision's largest software licensing deal ever, was licensed by Adobe, Apple, Autodesk, Hyperion, Intuit, Macromedia and Microsoft, and won a CODiE Award. Music - A failure. Announcement of our products & deals caused a $500 million rise in our corporate valuation, and while we consolidated our competition, signed (or acquired) key deals with all the Major labels, and achieved market dominance, the market never scaled because there wasn't any value for consumers. A painful but valuable lesson learned.PC Games – Maintained product leadership and extended market share to 85+%. OEM Deals with Atari, Activision, EA, Eidos, Microsoft, UbiSoft, T2, etc. Conducted a successful PR campaign with coverage by Billboard, CNBC, CNet, Financial Times, LA Times, MIT Technology Review, New York Times, NPR, NHK, Rolling Stone, Univision, and The Wall Street Journal.
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Vp, Corporate DevelopmentTarantella / Sco (The Original Sco, Not "Sco Group") Oct 1999 - Feb 2001Tarantella (NASDAQ: TTLA) virtualized applications, making any application available on any device. It was the stump company left over after the sale of SCO UNIX to Caldera, and was acquired by Sun Microsystems in 2005. SCO (NASDAQ: SCOC), was funded by Arthur Patterson of Accel Ventures, and also 19% owned by Microsoft. Our CTO was the father of Windows (Scott McGregor), our SMP architect was Landy Wang (now one of 12 in Microsoft's "Hall of Legends"), our VP of Marketing (David Hancock) had previously led global Marketing for Apple, our CFO (Alok Mohan) was the former Controller and CSO of NCR, Karel Kovanda was a Director of PM until he returned to the Czech Republic in 1990 and became their ambassador to the UN and NATO, etc.. It was a Top 10 PC Software publisher, the dominant publisher of x86 application server software, the owner of UNIX (acquired AT&T UNIX System Labs), platform for the first Internet Service Provider and first Internet commercial transaction (ordering a pizza), and published the world's first commercial web browser. SCO’s skill was integrating and packaging high technologies into a mass market platform that could be rapidly adopted by our innovative ecosystem of resellers and ISVs. SCO grew from $30MM to $225MM in revenue during my years there, achieving higher UNIX server share than HP, IBM and SUN combined. SCO was acquired in 2001 by Caldera, a Linux publisher. Ironically, Caldera later changed its name to SCO Group and launched the now infamous lawsuit campaign against IBM and the Linux community. SCO’s customers included Costco, British Airways, Marriott, NASDAQ, PepsiCo, Inland Revenue, Siemens, US DOD, every major computer vendor and over 500,000 SME customers. M&A - Managed the divestment of SCO to Caldera ($100M).Strategic Venturing - Co-founded SCO Ventures and managed SCO's strategic venturing portfolio.Market Entry - Author, Market Plan for Tarantella
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Sloan FellowLondon Business School Sep 1998 - Sep 1999London, Gb- MSc. in Management, concentration in Finance- Thesis "Valuation of Digital Properties in Dynamic Online Marketplaces" -
Director, Business DevelopmentThe Santa Cruz Operation, Inc. Oct 1997 - Aug 1998UsMarket Entry - Hired The Chasm Group and led market entry strategy for launch of the UnixWare7 operating system.Sales Force Expansion & Training - Recruited, hired, relocated, and launched (within 3 months) a 1 year training program with quarterly training and mentorship for 23 new hires, increasing our direct sales force in the US by 50%. -
Director Of Development, Customer Delivery SystemsThe Santa Cruz Operation, Inc. Aug 1995 - Oct 1997Use-Commerce - Led the design, development and operation of SCO’s e-Business, Digital Licensing and Digital Distribution systems. Lean Delivery Systems - Reengineered SCO’s manufacturing and product packaging, outsourced & localized customer services and physical distribution into a lean worldwide delivery system. Bottom Line - Changes cut 85+% of our manufacturing/distribution Opex., creating an On-demand supply chain and enabling “Long Tail” sales of modular products and license rights while also creating a real-time BA/BI dashboard of our end-to-end business worldwide.
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Director, Market PlanningThe Santa Cruz Operation, Inc. Sep 1994 - Aug 1995UsMarket Segmentation - Reporting to our new CEO, I led segmentation, sizing and analysis of our business activities in LE, SME/SMB (Large, Medium and Small Enterprise)Business Intelligence - Led the specification, development and deployment of SCO’s business intelligence systems, creating a realtime dashboard of our license lifecycle for every license through all sales channels.Reengineering - Conceived of, and won approval for founding initiatives in electronic licensing, reengineering of packaging and distribution, and establishing our worldwide outsourced service centers.
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Market Manager, Sme / SmbThe Santa Cruz Operation, Inc. Oct 1993 - Sep 1994Us- Responsible for SCO’s core market ($100+MM in annual revenue). This included ABIs & APIs, middleware, networking (TCP/IP and PC LAN), operating systems, partnerships & channels, and services.
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Manager, Oem SalesThe Santa Cruz Operation, Inc. Mar 1991 - Oct 1993Us- Led an international team located in Boston, London, and Santa Cruz. - Developed and leveraged a base of over 3,000 OEM staff dedicated to SCO’s products, bringing to market two generations of Applications, Languages, Networking, Servers, Storage, Tools, Services, Workstations, AND the OEM vendor Sales, Marketing, and Operations infrastructure necessary to make those solutions successful- Shipped the world’s first x86 workstations, blade servers, and SMP (multiprocessor) servers
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Oem Sales, Account ExecutiveThe Santa Cruz Operation, Inc. May 1989 - Mar 1991Us- Overall Salesperson of the Year 1990 - OEM Salesperson of the Year 1990 - Expanded revenue by 1,800% in first six quarters - Identified, recruited, negotiated, and managed OEM deals with DEC, DG, Groupe Bull, NEC, Perkin-Elmer, Wang, Zenith Data Systems - these OEM deals played a vital role in making SCO the UNIX/Intel standard.- Opened SCO's first field office in the USA, which became the East Coast main office.
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District Sales ManagerAltos Computer Systems Sep 1984 - Apr 1989Altos (NASDAQ: ALTO) was founded by Dave Jackson and funded by Don Valentine of Sequoia Capital. Altos invented Intel-based servers and was the fastest growing private company in America in 1982, the same year Apple was the fastest growing public company. Ron Conway (now known as Silicon Valley's top Angel investor) was the VP of Sales who interviewed and hired me 9 months before he retired at 32. Jeff Bork was our visionary VP of Product Marketing before he was recruited away by Steve Jobs to lead PM at NeXT (the first knowledge workstation company whose software became Apple iOS), and he would go on to also lead PM at the first UNIX database company (Informix). My first sales manager eventually retired and wrote what became Vrbo/HomeAway, originally to manage his real estate portfolio on the Outer Banks. Altos was also a marketing innovator, especially in pioneering reseller channels and ISV/IHV ecosystems. It started by serving the needs of SMEs, but its innovations continue to resonate in today's broader IT industry - UNIX, standard buses, multiprocessor Intel servers, ISV/VAR ecosystems, etc. Ultimately, the economics of the Intel ecosystem overtook Altos and it was acquired by Acer in 1990.- Top US Sales Manager in 1987 - Recruited and signed over 70 Distributors, Dealers, VARs and System Integrators. Managed Altos' largest Enterprise customer (Burlington Coat Factory). -
Co-FounderComputer House Nov 1982 - Sep 1984Managed the launch and highly profitable operation, of a small chain of three retail computer stores just as the PC industry was being born. Focused on CAD/CAM and Accounting for small businesses and departments of larger businesses. One fun experience was personally demonstrating the world's first consumer touchscreen PC and Laser Printer (HP) models to Steve Jobs when he made a surprise visit.
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Inner City School TeacherSomerville Public Schools Sep 1982 - Jun 1983Somerville, Massachusetts, UsTaught remedial reading in Somerville High School. Somerville is a highly diverse community, in which more than 50% of the student population speaks a language (20+) other than English at home. It was a great opportunity to contribute something worthwhile, and an eye-opening experience for me after my prior 23 privileged years. -
Jobs During CollegeVarious Jun 1977 - Jun 1982Assembly line worker, construction worker, cook, delivery driver, dishwasher, house painter.
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Painting InternshipMy Own Private Studio Jan 1981 - Jan 1982I was offered and accepted an intensive internship with my two favorite artist professors at Holy Cross - first, Terri Priest, who had studied with Josef Albers at Yale and was mentored by Sol Lewitt, had works in collections of several notable museums and had earlier been the in-house graphic artist for her friend Abbie Hoffman. Secondly, Kofi Kayiga, who was born in Kingston Jamaica, then won a scholarship to the Royal Academy in London, and then lectured at Makerere University in Uganda (and changed his name from Ricardo Williams) during Idi Amin’s dictatorship. Two wonderful, unique spirits and talents who believed in me and mentored me both artistically and personally. One of the most formative experiences of my life.
Brian Mcphail Skills
Mergers
Saas
Cloud Computing
Corporate Development
Product Management
Product Marketing
Market Research
Strategy Development
Product Strategy
Competitive Analysis
Business Strategy
Business Intelligence
Marketing Strategy
New Business Development
Strategic Planning
Forecasting
B2b
Go To Market Strategy
Market Analysis
Business Planning
Strategic Partnerships
Alliances
Sales Management
Competitive Intelligence
Enterprise Software
Negotiation
Team Leadership
Cross Functional Team Leadership
E Commerce
Business Analysis
Account Management
Contract Negotiation
Business Management
Mobile
M&a
Acquisitions
Business Development
Analytics
Strategy
Mobile Devices
Salesforce.com
Channel
Business Alliances
Management
Product Launch
Start Ups
Venture Capital
Outsourcing
Program Management
Professional Services
Brian Mcphail Education Details
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University Of Chicago Booth School Of Business Executive EducationMergers & Acquisitions -
London Business SchoolConcentration In Finance
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College Of The Holy CrossStudio Painting
Frequently Asked Questions about Brian Mcphail
What company does Brian Mcphail work for?
Brian Mcphail works for Playa | A Place For Art And Science
What is Brian Mcphail's role at the current company?
Brian Mcphail's current role is Advisor and Volunteer.
What is Brian Mcphail's email address?
Brian Mcphail's email address is br****@****ail.org
What is Brian Mcphail's direct phone number?
Brian Mcphail's direct phone number is +140886*****
What schools did Brian Mcphail attend?
Brian Mcphail attended University Of Chicago Booth School Of Business Executive Education, London Business School, College Of The Holy Cross.
What are some of Brian Mcphail's interests?
Brian Mcphail has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture.
What skills is Brian Mcphail known for?
Brian Mcphail has skills like Mergers, Saas, Cloud Computing, Corporate Development, Product Management, Product Marketing, Market Research, Strategy Development, Product Strategy, Competitive Analysis, Business Strategy, Business Intelligence.
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