Brian Mcwhinnie Email & Phone Number

Bicester, Gb

Buckingham, England, United Kingdom

Bicester, England, United Kingdom

Offering bespoke solutions for businesses and agencies to help them improve their online marketing strategies. Clients include an agency specialising in PR, marketing & social media, a law firm, online retailer and a PropTech business.Services provided:• KPIs – define and performance monitoring.• SEO – auditing, technical review, and analysis.• Website & e-commerce – strategy, configuration, functionality, content, UX & customer journey review.• Social media – paid advertising, campaign audit, and recommendations.• Analytics – data review, CRO, dashboard, and report creation.• Technical expertise – production of functionality specifications for technology suppliers.

Oxfordshire

London, England, United Kingdom

Clarion Housing Group is the largest housing association in Europe, with 125,000 properties across more than 170 local authorities. Offering home buyers, the opportunity to purchase a new home with Shared Ownership or privately.Role and responsibilities:• Developed and performance managed the marketing team.• Integrated PR engagement as part of the marketing mix.• Project lead on change management, service improvement, and business transformation projects.• Developed and executed the marketing strategy, maximising all opportunities for income generation and risk mitigation, while increasing visibility and enhancing the Group’s reputation.• Provided regular statistical analysis that highlights important insights and makes actionable strategic recommendations.• Developed a social media strategy that increases brand awareness and engagement.• Used data-driven approach to make informed and timely decisions on future marketing spend and activity.• Forecast, manage and be accountable for marketing spend to meet the Group’s business plans.• Built internal and external partnerships to ensure delivery of service improvement projects.• Managed a programme of events and briefings ensuring key contacts are aware of all planned exposure.• Responsible for brand development and protection at a national and regional level.• Wrote and introduced marketing policies, procedures, and ways of working that govern operation.• Developed and regularly review all customer communication and the overall journey, ensuring a consistent and positive experience at all touchpoints.• Developed and implement systems to produce all promotional materials across department, ensuring they adhere to the corporate guidelines.

Malmesbury, Wiltshire

Persimmon plc is one of the largest housebuilders in the UK completing 16,000 home sales in 2017. Listed on London Stock Exchange and part of the FTSE 100 Index. The company operates from 30 regional offices across the UK trading under the brand names of Persimmon Homes and Charles Church. Role and responsibilities:• Ownership of the digital marketing strategy and operational delivery.• Direct line manager to the Group Marketing team.• Defining and delivering a roadmap of social media, CRM, email automation and digital capability enhancements.• Led the design, CMS functionality and customer journey experience of the company websites.• Analyse analytical data, customer behaviour & feedback to define UX improvements and increase conversion rates.• Provide regular KPI reports to senior management.• Ensure online services are developed for seamless integration with other applications.• Application of tracking techniques to ensure marketing campaigns are measurable to agreed KPIs; complying with company policy and procedures.• Develop and manage several external agencies on content development, PR, digital and design.• Accountable for marketing budget, defining, optimising and controlling spend across all marketing channels.• Review and prioritise requests from internal stakeholders ensuring alignment with group business objectives.• Management of the email marketing creative and printed brochure production.• Ensure brand compliance and consistent tone of voice to all marketing literature.• Implementation of GDPR guidelines to all elements of marketing data capture.

Role and responsibilities:• Managed the internal and external supplier relationships for the entire portfolio of customer branded websites.• Project managed and undertook user acceptance tests (UAT) on enhancement releases to the websites and content management system without loss of service.• Regular website analysis using Google Analytics to make informed strategic marketing decisions.• Project managed the integration of four corporate websites enabling them to operate on the same IT infrastructure by a single supplier. All delivered within budget and without loss of service saving the business £200k per annum. • Improved the quality of website content and presentation through the use of regular automated reports resulting in a 55% reduction in the amount of errors reported.• Facilitated regular meetings and provide training materials for content editors on web best practice including techniques in SEO and writing for the web.• Coordinated the use of email and SMS/mobile website technology within national marketing campaigns.