Vice President Of Marketing & Strategic Partnership
Washington, District Of Columbia, Us
Tripled Headfirst's revenue as the Marketing & Sales Department Lead through channel expansion, partnership development, asset acquisitions and new product creation while maintaining a singular brand focus on inspiring the customer's personal best.Department lead growth initiatives included:- Increased customer acquisition by more than 75% YOY through the use of varying channels including digital platforms, video content, direct marketing and strategic partnerships for membership access. Additionally focused on business development partnerships, micro-event sales strategies and large business service agreements that lead to a 225% increase in reoccurring revenue.- Doubled the product portfolio to meet the growing needs across varying business lines to expand customer demographics, price sensitivities, targeted needs, locations/options and expanded life-cycle opportunities.- Led the doubling of company revenue through the acquisition of multiple organizations to both expand the existing customer base (www.Top96.com) or increase customer diversification (www.KIConcerts.com).- Strengthened our retention efforts by over 165% through the creation of customer affiliate marketing, targeted customer segmentation & individual customer service outreach.- Expanded our Customer Service to improve our NPS by an average of 20% through streamlined 'in-season' communications, weekly targeted inbound/outbound segmentation & the development of expanded blogging customer insight.- Developed a professional marketing/sales team to expand in-house analytics, creative/graphic capabilities, product management, communication expertise in blogging/social media/direct marketing and an expanded business development/sales footprint.