At Linder Global Events, we believe in the life-transforming power of events. With a daily passion for these moments, the marketing & business development team strives to provide our partners with experiences that highlight their brands and illuminate what makes them unique.

Elevating the WorldStrides Higher Education brand through increased digital marketing, expanded channel outreach & united branding to expand our footprint as a leader in Study Abroad, Internships, Service Learning, Gap Year & adult experiences.Over the duration of responsibilities, I drove the expansion of the Higher Education product portfolio from creation to in-market sales while increasing the organization's social media impact through additional platforms like TikTok & influencer usage.

Led the SaaS marketing & sales growth strategy to increase the organization's revenue through digital acquisition, channel expansion, B2B sales & branding efforts.

Focused on marketing expansion through digital product development, expanding market exposure/business development strategies, acquisition into new customer segments and the development of standardized marketing and customer experience capabilities.Expanded the creation of digital products based on the dramatic shift in marketplace preferences to rapidly shift products to virtual experiences, daily digital content & repeatable micro-events.

Tripled Headfirst's revenue as the Marketing & Sales Department Lead through channel expansion, partnership development, asset acquisitions and new product creation while maintaining a singular brand focus on inspiring the customer's personal best.Department lead growth initiatives included:- Increased customer acquisition by more than 75% YOY through the use of varying channels including digital platforms, video content, direct marketing and strategic partnerships for membership access. Additionally focused on business development partnerships, micro-event sales strategies and large business service agreements that lead to a 225% increase in reoccurring revenue.- Doubled the product portfolio to meet the growing needs across varying business lines to expand customer demographics, price sensitivities, targeted needs, locations/options and expanded life-cycle opportunities.- Led the doubling of company revenue through the acquisition of multiple organizations to both expand the existing customer base (www.Top96.com) or increase customer diversification (www.KIConcerts.com).- Strengthened our retention efforts by over 165% through the creation of customer affiliate marketing, targeted customer segmentation & individual customer service outreach.- Expanded our Customer Service to improve our NPS by an average of 20% through streamlined 'in-season' communications, weekly targeted inbound/outbound segmentation & the development of expanded blogging customer insight.- Developed a professional marketing/sales team to expand in-house analytics, creative/graphic capabilities, product management, communication expertise in blogging/social media/direct marketing and an expanded business development/sales footprint.

Responsible for the expansion of staff, strategy and execution of company-wide product line offering to provide college & career readiness services to students ranging in ages 8-24 in both domestic and international markets.Direct the marketing and sales strategies from go-to-marketing, execution and product line enhancements. Accountable to over $80 million dollars in revenue & $17 million in marketing spend.Multi-channel marketing experience in telesales, television, print & digital advertisement, SEM, email & direct mail along with agency management. Focus on customer and data segmentation to inform product development.

Led the marketing efforts focused on creating and optimizing go-to-market strategies, product line execution and extensions, competitive analysis and business development initiatives. Responsible for staff, strategy, execution and analysis of all company-wide products serving both domestic and international markets.Directed the marketing integration of the recent merger of Lead America and Envision’s product lines through sales channel incorporation and expansion, re-branding efforts, budget scrutiny, market research and staff assimilation.Steered the marketing due diligence of company’s acquisition by providing financial, consumer purchasing habits and industry insight to executive leadership and investors

Manage a $10 million budget with revenue generation of over $60 million, responsible for a staff in the strategy, design and execution of 16 marketing educational accounts both domestic and international. Lead product creation and integration, new business development, P&L standardization and strategic vision while increasing marketing share by 4% for the portfolio through direct marketing channels with a concentration on lowering customer acquisition costs and increasing customer loyalty.

Managed a $4 million budget with revenue generation of over $25 million, all P&L activities and direct marketing campaign initiatives for five product offerings. Conceptualized and implemented Customer Relationship Management (CRM) marketing plans and campaigns that increased customer touch points and product revenues by 6.7% over the year cycle.

The Global Leadership Education Foundation (GLEF) is dedicated to helping high-achieving children who face these challenges by easing their burden and supporting them in becoming the leaders of tomorrow

Supported Bearing Point’s acquisition of public service clients and executed strategic initiatives to penetrate the target audience. Originated competitive analysis, financial evaluations and campaign assessments while promoting brand awareness through the creation of internal and external digital communications. Composed direct marketing branding and sales strategies in a Business-to-Business environment such as online communication alerts, client invitation events, case studies, media kits and white papers to increase company awareness and demonstrate expertise.

Orchestrated print, advertising and telesales marketing strategies to exceed the revenue expectations set forth by leadership. Oversaw the tactical implementation of Customer Relationship Marketing (CRM) programs that resulted in a more targeted marketing approach to increase the customer base. Tasked with sole responsible for the communication strategy for the organization’s message through press releases, marketing collateral and multiple print publications while being the editor for the monthly subscription based publication titled FRONTLINE.