Brian Friedman

Brian Friedman Email and Phone Number

Chief Operating Officer, Chief Product Officer and Co-Founder @ SuperMush
San Diego, CA, US
Brian Friedman's Location
San Diego, California, United States, United States
About Brian Friedman

Here is my press bio:Brian is the author of the #1 Amazon Bestseller, Takeaways: Secret Truths from Leading a Startup, which was inspired by his first startup, Loopd. Takeaways is a pocket companion full of top tools to make the right decisions quickly in business with actionable short stories. The entire lifecycle of a startup is uncovered, from growth and culture to operations and exit strategies. Brian is also the Co-Founder and Chief Product Officer of The Multiverse and Founder and President of Rolling Thunder.Previously Brian was the Vice President of Digital Innovation and Executive Team Member at Aventri, the global leader in cloud-based events management software. At Aventri he led the company’s global digital strategic objectives by identifying and articulating product and growth marketing visions that transform and disrupt the event market. This included driving user experience design and research, setting product and marketing vision, guiding technical and design teams, and implementing growth marketing programs. Before Aventri, Brian was the CEO of Loopd, the emerging leader in offline analytics that uses socially-smart wearables and actionable metrics to help marketers understand, target and interact with visitors in a fashion that has never been done before. Loopd brought a unique twist to real analytics by making two-way engagement possible. Aventri acquired Loopd in December 2016.At Loopd, Brian focused on customer development, product management, business development, graphic design, product design, marketing, and operations. His company was voted as the IMEX Global Event Technology Startup of the Year, selected as San Francisco's #1 Enterprise and Smart Data startup by SXSW Accelerator, and chosen as one of the top Internet of Things startups by Cebit CODE_n. His product the LOOPD Badge was presented the Wearable Technology Product of the Year award by TMC, the iF Design Award, the Bluetooth Breakthrough Award, and the Good Design Award.Brian has a BS, Materials Science and Engineering from Lehigh University. He successfully led Loopd to a successful acquisition, secured over 2.5 million dollars in venture capital and grew his team to over 10 full time employees with international offices in San Francisco and Taiwan. His ideas about offline analytics and business have been quoted in TechCrunch, Yahoo, Forbes, PSFK, and more. He is recognized as a thought leader in the Internet of Things space and started the largest Wearable Technology Startup meetup.

Brian Friedman's Current Company Details
SuperMush

Supermush

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Chief Operating Officer, Chief Product Officer and Co-Founder
San Diego, CA, US
Website:
supermush.com
Employees:
28
Brian Friedman Work Experience Details
  • Supermush
    Chief Operating Officer, Chief Product Officer And Co-Founder
    Supermush
    San Diego, Ca, Us
  • Supermush
    Chief Product Officer, Chief Operating Officer And Co-Founder
    Supermush Aug 2020 - Present
    Venice, California, Us
    SuperMush is a 60s and 70s inspired mental wellness lifestyle brand that makes the most effective and innovative mushroom superfood supplements for optimal mental and physical wellbeing. SuperMush was created to bring the magic of LEGAL superfoods to the masses. As part of Into The Multiverse, our media arm, we holistically educate the public on the potent benefits of fungi through engaging podcasts and community events. Into The Multiverse / SuperMush has raised $2.5M from industry-leading wellness and CPG founders from Thrive Market, Zumba, Netflix, Hu, Vega, WTR MLN WTR, and venture partners like Vibrant Ventures, Humans, and Mystic Ventures.
  • Rolling Thunder Ventures
    President And Founder
    Rolling Thunder Ventures Dec 2019 - Present
    San Diego, California, Us
    Rolling Thunder Ventures is a startup studio and fund redefining human potential. At Rolling Thunder Ventures we partner with dreamers who are passionate about design to launch modern products and build sustainable brands. Our team loves spending time backing and creating startups in CPG, SaaS, Travel and beyond. A few of our investments include Reel, Sound, Whiskers, PYM and Bask. Rolling Thunder Ventures' in-house startups include WKND, retreats-as-a-service platform, and Ethos, brand management platform.
  • Whiskers
    Strategic Materials Science Advisor
    Whiskers Aug 2021 - Present
    Delray Beach, Florida, Us
    Whiskers is a premium shoelace company leading a playful, stylish micro-rebellion with plans in motion to “own the feet” of consumers tomorrow. Whiskers created the premium shoelace category untapping the potential for consumers to make their own creative style statement. Whiskers shoelaces are made in North Carolina from recycled plastic polyester and sustainably harvested birch.
  • Pym
    Strategic Sustainability Advisor
    Pym Jun 2021 - Present
    Los Angeles, Us
    PYM supports feelings of stress, anxiety, and overwhelm with their all-natural, safe, and super effective Mood Chews. PYM Mood Chews are made with adaptogens and amino acid compounds that are scientifically proven to target the body’s cortisol levels and manage stress and anxiety. PYM has raised $1.5 million from leading venture firms including Canaan Partners and Rosecliff Ventures.
  • Hifive
    Strategic Growth Advisor
    Hifive Dec 2020 - Present
    Austin, Texas, Us
    CoSell is a secure partnership collaboration network that reveals strategic partners with account overlaps for revenue growth. CoSell helps Sales Professionals manage all of their partner relationships and communication securely from one powerful, sleek and unified platform. CoSell has raised $2 million from leading venture firms including Pivot North and SaaStr.
  • Takeaways: Secret Truths From Leading A Startup (Book)
    Book Author
    Takeaways: Secret Truths From Leading A Startup (Book) Jul 2019 - Present
    #1 Amazon Bestseller. Available on Amazon and Audible. Inspired by my first startup, Loopd, this pocket companion reveals my top tools to make the right decisions quickly in business with actionable short stories. The entire lifecycle of a startup is uncovered, from growth and culture to operations and exit strategies.
  • Stova, Formerly Aventri
    Vice President Of Digital Innovation (Executive Team Member)
    Stova, Formerly Aventri Oct 2017 - Dec 2019
    New York, New York, Us
    Aventri is the leader in cloud-based events management software with over 1400 enterprise customers in 50 countries including Dell, MasterCard, Coca-Cola, Volkswagen Audi Group, Amway and DHL.I was a key member of the executive team. I increased mobile bookings by over 230% and added new growth channels generating over $4MM in bookings. I created new product messaging with a 200+ page Brand Operating System (BOS) and played a key role in the rebrand to Aventri. I defined, established and launched a growth marketing process inspired by Sean Ellis, which helped increase the Aventri website conversion rate by over 600%. I identified and analyzed companies with unique technology that resulted in the successful acquisition of ITN. I built and launched the go-to-market for the BadgeNow plug-n-print solution. I designed and developed a proprietary recommendation engine for smart event interaction intelligence. I contributed 15+ blog posts, 12+ webinars and 8+ tradeshow speaker sessions.
  • Stova, Formerly Aventri
    Director Of Product
    Stova, Formerly Aventri Dec 2016 - Oct 2017
    New York, New York, Us
    Aventri is the leader in cloud-based events management software with over 1400 enterprise customers in 50 countries including Dell, MasterCard, Coca-Cola, Volkswagen Audi Group, Amway and DHL.I built and launched the go-to-market for the Loopd 2.0 platform from scratch by acting as product owner for teams in United States, Taiwan, India and Belgium. I sourced and managed a scalable manufacturing process for Smart Tag hardware. I integrated the design and tech stacks for the Mobile App, Event Analytics and Smart Tags into a single platform. I redesigned the key Mobile App functionality and led the product development for the Apple required transition from Single Event Apps to a Global Container App. I designed and architected the Experience Cloud Platform for Event Analytics. I advised the creative direction for new Aventri Platform UI/UX that was 5+ years outdated.
  • Loopd Inc.
    Ceo And Co-Founder (Acquired By Aventri)
    Loopd Inc. Aug 2013 - Dec 2016
    San Francisco, Ca, Us
    Aventri acquired Loopd after we had raised $2.5 million from leading investors including Marc Benioff (CEO of Salesforce) and Tim Draper (leading Silicon Valley venture capitalist). Our customers included corporate giants like Intel and Cisco and successful startups like Twilio, MongoDB, and Box.Loopd was the leading platform for relational analytics that measured proximity-based human interactions and engagement. Corporate executives were able to leverage real-time metrics to drive their product, partner, and customer strategies. Loopd was designed to inspire people, companies and communities to embrace their own social capital journey and foster connections with other like-minded people along the way. Loopd made events more natural, more insightful, and more meaningful for everyone.
  • Yec
    Member
    Yec Mar 2015 - Nov 2016
    Boston, Ma, Us
    The YEC, an invite-only nonprofit membership organization, promotes entrepreneurship as a means to overcome youth unemployment and underemployment. The mission is to spark an entrepreneurial revolution in America—and help rebuild the economy in the process.
  • Meetup
    Founder (Wearable Technology Startup Organizer)
    Meetup Dec 2013 - Nov 2016
    New York, Ny, Us
    This group of 1,300+ members is a place for anyone who runs their own wearable technology startup, has an innovative idea, is fascinated with its potential, or just wants to observe the future. We want to bring together the brightest and most curious minds in the Bay Area to bring new ideas to life and push the limits.
  • Dreamit Ventures
    Mentor
    Dreamit Ventures Jul 2015 - Nov 2015
    New York, Ny, Us
    DreamIt Ventures, founded in 2007, is a venture capital and seed accelerator firm focusing on Seed Venture, Early Stage Venture and Late Stage Venture Investing. Via its accelerator programs, DreamIt Ventures has launched 157 companies with a current enterprise value of $524 million and business incubator startups have raised over $171 million in follow-on funding.
  • Interop Conference And Expo
    Speaker
    Interop Conference And Expo Apr 2015 - Apr 2015
    San Francisco, California, Us
    I was invited as a industry expert to teach a workshop on Cloud Computing and the Internet of Things. Cloud computing solves the problem of infrastructure -- computing resources are now cheap, scalable, and easy to access. However, it's still challenging to design and operate applications for cloud environments. The Cloud Applications workshop delivered knowledge and insight about how IT organizations can prepare for the new world of IoT applications.
  • Sxsw
    Speaker
    Sxsw Mar 2014 - Mar 2014
    Austin, Tx, Us
    I was a featured speaker on a panel called "The Future of Wearables & Content". The panel explored the future with wearable technology, putting focus on smart glasses and the impact this could have on content creation and content consumption.

Brian Friedman Education Details

  • Lehigh University
    Lehigh University
    Entrepreneurship Minor
  • General Assembly
    General Assembly
    Product Management
  • Draper University
    Draper University
    Entrepreneurship/Entrepreneurial Studies
  • Holderness School
    Holderness School

Frequently Asked Questions about Brian Friedman

What company does Brian Friedman work for?

Brian Friedman works for Supermush

What is Brian Friedman's role at the current company?

Brian Friedman's current role is Chief Operating Officer, Chief Product Officer and Co-Founder.

What is Brian Friedman's email address?

Brian Friedman's email address is br****@****opd.com

What is Brian Friedman's direct phone number?

Brian Friedman's direct phone number is +161725*****

What schools did Brian Friedman attend?

Brian Friedman attended Lehigh University, General Assembly, Draper University, Holderness School.

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