Brian “Bmh” Mula-Howard Email & Phone Number

Portland, Me, Us

New York, Ny, Us

Olo is the leading on-demand commerce platform powering the restaurant industry’s digital transformation.

Ann Arbor, Michigan, Us

Wisely is the first-ever, fully connected Customer Data Platform specifically tailored for the restaurant industry; looking holistically at the guest journey and empowering brands to make intelligent decisions leading to increased profits and exceptional guest experiences. Wisely was acquired by Olo in November of 2021 and is now known as their Engage platform.

Greater Boston Area, Us

In this role, Brian supported local, national, and global clients through the execution of innovative market research tactics and the delivery of actionable insights. Primary lead for the Insights & Analytics division of TideSmart Global, which specializes in the measurement and analysis of customer experience via spatial intelligence, secret shopping, crowdsourcing, consumer surveys, location & video analytics, among other methodologies.· Provided analysis of over $30B in sales history to identify correlations with the marketing spend of nearly 5000 pharmacies. Results delivered to Health Mart, a network of independently owned pharmacies and subsidiary of McKesson Corporation. · Provided detailed analysis and program recommendations to the leadership team of Delta Airlines of their national employee wellness screening program, including an operational review of the 128 screening events held nationwide involving over 7000 employee participants.· Designed & rolled out a multipronged mystery shopping program for Canada Goose reflecting their omnichannel presence to understand & monitor the customer journey. The program has recently expanded internationally to include France, Germany, Italy, and other EU nations.· Key technology platform vetting evaluator and rate negotiator for agency/client needs. Identification of web applications to leverage, and creative ways to capitalize on functionality. Vendors include HubSpot, VoxPopMe, BlueFox.io, Zendesk, SASSIE, and Tableau, among others.· Highly skilled in creating program architecture including form design and instructional guidance writing, grounded in over two decades of work in the customer experience industry.

After being acquired by TideSmart Global in 2015, Phantom Shoppers was rebranded as Confidential Consumer. Brian led the Confidential Consumer business in providing Experience Intelligence and Insights Analysis for leading brands across multiple industries and managed an integrated team of onsite & remote developers, schedulers, and editors executing thousands of evaluations for clients every month.· Developed & executed ongoing hospitality mystery shopping programs for clients such as Bloomin' Brands (Bonefish Grill), Anthony's Coal Fired Pizza, Spectra, Barcelona Wine Bar, Bartaco, Hickory Tavern, and Richard Sandoval Restaurants.· Conducted consumer & franchisee research for McKesson that included 1000 secret shopping visits of their Health Mart pharmacies nationwide, a poll of over 2500 consumers, culminating in an insights presentation at their annual conference.· Deployed professional field evaluators to 65 North Face locations across the country to document and create a 'visual inventory dashboard' of the variety and condition of merchandising assets in each of their stores.· Surveyed a thousand NFL fans for Nike to understand their viewing habits and identify where their attention was shifting to, along with collecting video testimonials from fans across the country showing their live viewing and interaction habits.· Ideated and executed a product launch strategy for CLIF Bar that included an on-site experiential marketing activation at the Bolder Boulder 10K, and managed a team of brand ambassadors equipped with tablets and product samples for surveying consumers.· Launched and managed a year-long national field test in over 50 metropolitan areas of Google’s mobile food ordering application during its development - now commonly known in the industry as Order with Google.

Founder of an innovative business intelligence service firm providing mystery shopping, customer feedback, and other services, culminating in its’ acquisition by TideSmart Global in 2015.· Cultivated a database of nearly 50,000 'Phantom Shoppers' worldwide and managed the execution of thousands of mystery shopping and overt field assignments each year.· Developed and executed an innovative customer experience measurement program for Fidelity Federal Bank, increasing their overall service scores by 20%, contributing to their ultimate acquisition by National City Bank.· Worked closely with the executive team from Ovations Food Service (now Spectra) to implement their 'Performances Not Promises' program across a network of over 250 venues in North America.

Washington, Dc, Us

In this role, Brian was responsible for the scheduling and planning of all blood collection operations in southern ME. Over the span of nearly 10 years, he worked with over 200 individual accounts to hold over 1,600 blood drive events which collected over 60,000 units of blood.· Worked closely with business, healthcare, civic, educational, government, & religious organizations such as Pratt & Whitney, Southern Maine Health Care, University of New England, local Rotary Clubs, & every high school in southern ME.· Successfully expanded the blood collections in Southern ME by over 30% in the 1st year and played a pivotal role in winning accounts back from a for-profit competitive blood collector, ultimately resulting in their ceasing of operations in the state of Maine.· Proven track record of 'program selling' and recognized twice as #1 territory sales rep in New England for achieving 111% and 114% of targeted collection goals.

Delray Beach, Florida, Us

Boca Raton, Florida, Us