Brian Michelotti Email & Phone Number

Tarrytown, NY, US

In my current role, I lead content strategy at Aberdeen, a division of Spiceworks Ziff Davis, where I leverage our firm's experience in independent market research. I specialize in storytelling, driving new ways of using data to tell stories, and turning technical jargon into common language. Notable achievements include launching a company-wide.

As Research Editor, I had the privilege of sharing crucial data with a diverse range of companies, contributing to the illumination of market realities and informing business strategies. I successfully launched a company-wide newsletter, a quarterly publication, and drove engagement through strategic social media initiatives.

During my time at Gartner, I distilled complex research data into accessible content for the blog "Smarter With Gartner," driving sales and honing my ability to communicate complex ideas clearly. This experience laid the foundation for my role as a Research Editor.

Greater New York City Area

Ushered the #1 Android Cloud Emulator through a rebrand; increasing engagement with core audience of developers through digital marketing, SEO and content development on website and social including Twitter, Facebook, and LinkedIn. Launched new website which was coordinated around the company’s presence at a major industry trade show in India. Strategized.

Greater New York City Area

Oversaw content development of projects ranging from blogposts, web copy, wiki pages, social posts (via Twitter and LinkedIn), presentations and speeches for executive clients. The content was showcased in front of international audiences at industry events such as Facebook’s F8 Developer Conference and Oculus Connect. Ghostwrote copy in an Amazon #1 new.

Greater New York City Area

As a Senior PR Account Executive, led comprehensive B2B tech PR initiatives, managing a dynamic team and shaping clients' global PR strategies. Drove marketing communications, B2B marketing, and content strategy to enhance brand presence. Executed strategic public relations campaigns, contributing to the agency's growth and success.

Greater New York City Area

Returned to the agency and played a pivotal role in its explosive growth. Managed media relationships, developed tailored PR plans for clients in the B2B tech sector, and executed impactful public relations strategies. Achieved results through driving brand development, crafting compelling press releases, and contributing to overall marketing.

New York, NY

Procured sponsorship dollars for world's biggest large-scale conference company through established relationships as well as heavy phone/email prospecting to identify key decision makers, set appointments, and close deals. Played an integral role in the planning, execution and follow-up of industry symposiums, in the Digital Marketing, Logistics.

Greater New York City Area

Joined as a foundational team member during the critical startup phase, contributing significantly to the agency's rapid expansion. Held a dual-capacity role, serving existing accounts and driving new client acquisitions. Established and executed tailored PR/communications strategies for clients, playing a key role in shaping the agency's early success.

Greater New York City Area

Created local search campaigns for small/medium sized businesses in the Greater New York Area. Exceeded monthly quotas by using traditional sales methods such as cold calling, in-person networking and up-selling/cross-selling to existing customers. Set up daily meetings with decision makers in a given territory, and then responsible for creating persuasive.

Bachelor Of Arts - Ba, Mass Communication/Media Studies

Bachelor Of Arts Degree, Mass Communication; Advertising

Activities and Societies: - Featured Alumni in Fall 2010 Mass Communications Newsletter - Member of the Mass Communication Honors Society.