Brian Mikalis

Brian Mikalis Email and Phone Number

GM, Advertising and Brand Solutions @ VSCO®
California, United States
About Brian Mikalis

Proven Sales Leader and Advisor with 20+ years of experience in digital media and technology companies, specializing in advertising innovation and revenue strategies. I’ve built and led teams from inception to execution, driving sustainable growth across startups, mid-sized firms, and large organizations. My focus is now on helping AI and tech startups accelerate their sales strategies and unlock new revenue streams by leveraging my deep experience in direct sales, AI tools, and go-to-market execution.* Launched and scaled multiple sales teams from scratch: Proven ability to build teams that close deals quickly and efficiently in tech and media sectors.* Deep expertise in digital transformation: From leveraging AI tools to optimizing sales processes to creating scalable direct response sales teams.* Strategic planning and execution: Built sales strategies that generated over $1B in revenue at Pandora & MediaAlpha

Brian Mikalis's Current Company Details
VSCO®

Vsco®

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GM, Advertising and Brand Solutions
California, United States
Website:
vsco.co
Employees:
232
Brian Mikalis Work Experience Details
  • Vsco®
    Gm, Advertising And Brand Solutions
    Vsco®
    California, United States
  • Ringwave Media
    Partner
    Ringwave Media Oct 2023 - Present
    San Francisco, California, Us
    * Founded and scaled a digital agency specializing in performance-driven lead generation.* Leveraged advanced AI tools to design and execute highly optimized ad campaigns, significantly improving ROI for partners.* Transitioned to an AI sales advisory practice after identifying a critical market need, helping AI startups effectively strategize and execute go-to-market plans through tailored consulting.
  • Ai-Id™
    Advisory Board
    Ai-Id™ Mar 2023 - Present
    Reno, Nv, Us
    * Advised the CEO on market positioning strategies to differentiate AI-ID in the emerging AI content governance space.* Provided strategic direction for fundraising efforts, helping the company secure key investor interest.* Developed and implemented a comprehensive sales strategy to target industries impacted by generative AI, driving early business development.
  • Nextgen Venture Partners
    Limited Venture Partner
    Nextgen Venture Partners Jan 2018 - Present
    San Francisco, California, Us
    NextGen Venture Partners (a part of Brown Advisory) is a venture capital firm that is powered by hundreds of part-time venture capitalists ("Limited Venture Partners"). Venture Partners have busy day jobs building companies and creating new technology, and they spend a small amount of time working together to find, finance, and support the next generation of exceptional companies.
  • Artsai
    Advisory Board
    Artsai Mar 2018 - Sep 2023
    San Francisco, Ca, Us
    * Worked closely with the CEO and CRO to refine customer segmentation, identifying key market segments for focus and growth.* Facilitated strategic introductions to potential clients and partners, serving as a reference during business development efforts.* Contributed to sales strategy that helped scale the company, leading to its successful acquisition by Claritas.
  • Mediaalpha
    Svp, Growth
    Mediaalpha Nov 2020 - Jul 2022
    Los Angeles, Ca, Us
    * Transitioned to SVP of Growth post-IPO, spearheading initiatives to explore new business opportunities.* Launched a direct sales channel targeting local insurance agents, contributing significantly to the company’s growth.* Oversaw a $70M acquisition and integration of a direct response media company, enhancing MediaAlpha’s market positioning.* Played a key role in scaling the direct response marketing team, which generated over $100M in annual revenue.
  • Mediaalpha
    Svp, Demand Partnerships
    Mediaalpha Mar 2020 - Oct 2020
    Los Angeles, Ca, Us
    * Led sales and account management teams, driving over $1B in annual revenue.
  • Firefly
    Svp, National Sales
    Firefly May 2019 - Jan 2020
    New York, Ny, Us
    * Scaled the sales team from 6 to over 50 within 5 months, driving rapid team expansion and performance.* Reorganized the sales structure, aligning teams regionally while opening new offices in key markets like NY, LA, Chicago, and Dallas.* Added an Inside Sales team, including SDRs and AEs, contributing to significant revenue growth.* Tripled quarterly revenue from Q2 to Q4 of 2019, positioning the company for further growth.* Played an integral role in securing $27M in venture funding, boosting Firefly's financial runway.
  • Pandora
    Svp, Monetization & Mid-Market Sales
    Pandora Feb 2012 - Mar 2018
    Oakland, Ca, Us
    * Scaled Revenue from $20M to $1B+: Built sales strategies from scratch, driving Pandora's monetization across mobile in-app, audio, and video advertising.* Built and Led Monetization Team of 100+: Managed a cross-functional team to achieve aggressive revenue targets, leveraging data insights for performance optimization.* Expanded Local Sales Strategy Nationwide: Built a 100+ person local sales team across the top 35 U.S. markets, driving ~$300M/year in revenue.* Launched Programmatic Sales: Created a programmatic sales team that generated ~$50M/year, while also contributing to Pandora’s acquisition of AdsWizz for $150M.
  • Pandora
    Vp Performance, Inside & Local Sales
    Pandora Feb 2009 - Feb 2012
    Oakland, Ca, Us
    * Innovated New Revenue Channels: Developed a discretionary ad inventory strategy that generated $65M/year, creating new monetization opportunities for emerging advertisers.* Launched Inside Sales Team to Drive Mid-Market Growth: Created and scaled a 60+ person team, generating ~$70M/year in new revenue from mid-market advertisers.* Developed Performance Sales Team: Focused on direct response advertisers, growing a team of 20 that generated ~$80M/year primarily through mobile in-app monetization.* Secured $50M LivingSocial Deal: Led a critical deal six months before Pandora’s IPO, providing a significant boost to top-line revenue.
  • Adready, Inc
    Director, Business Development
    Adready, Inc Jul 2007 - Jan 2009
    Seattle, Wa, Us
    * Early Employee at Startup: Joined as employee #10, helping build AdReady’s business from the ground up as a self-service platform for SMB and emerging advertisers.* Launched First Ad Exchange Integrations: Led partnerships with major ad exchanges, including Right Media and Google, creating a scalable digital advertising marketplace for SMBs.* Developed Self-Service Ad Platform for Publishers: Spearheaded the launch of a self-service ad platform that allowed major publishers (Yahoo!, NYTimes.com, ESPN.com, Univision.com) to efficiently accept and manage ads from small businesses.
  • Aol, Inc
    Director, Sales & Business Development
    Aol, Inc Dec 1998 - Jul 2007
    New York, Ny, Us
    * Launched AOL’s Direct Response Business: Pioneered AOL’s direct response advertising business in 2002, partnering with top internet advertisers like eBay, Netflix, and University of Phoenix, generating significant new revenue.* Drove Strategic Sales in Auto Vertical: Led AOL’s auto sales category in Los Angeles, working with agencies and import auto brands to create large-scale advertising programs.* Developed Large-Scale Digital Ad Campaigns: Worked closely with major advertisers to design innovative digital advertising strategies that drove measurable ROI and expanded AOL’s market presence.* Led Cross-Functional Teams: Managed relationships between sales, product, and marketing teams to ensure smooth execution of campaigns for large-scale advertisers across multiple verticals.
  • Robertson Stephens
    Institutional Equity Sales
    Robertson Stephens 1998 - 1998
    San Francisco, California, Us
  • Montgomery Asset Management
    Performance Operations
    Montgomery Asset Management 1997 - 1998

Brian Mikalis Skills

Online Advertising Mobile Advertising Advertising Strategic Partnerships Mobile Marketing Digital Media Digital Marketing Digital Strategy Marketing Business Development Strategy Behavioral Targeting Online Marketing Strategic Planning Interactive Marketing New Business Development Mobile Applications Consultative Selling Monetization Sales Management Advertising Sales Direct Marketing Mobile Devices Radio Advertising Business Analysis Ad Serving Display Advertising Marketing Strategy Yield Management Lead Generation Start Ups P&l Management Mobile Revenue Management Product Development Selling Ooh Dooh

Brian Mikalis Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Economics - Accounting Emphasis
  • Saint Mary'S College Of California
    Saint Mary'S College Of California
    Mba
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Certificate - Execed - Artificial Intelligence: Business Strategies And Applications
  • Cornell University
    Cornell University
    Certificate - Ecornell - Commerical Real Estate

Frequently Asked Questions about Brian Mikalis

What company does Brian Mikalis work for?

Brian Mikalis works for Vsco®

What is Brian Mikalis's role at the current company?

Brian Mikalis's current role is GM, Advertising and Brand Solutions.

What is Brian Mikalis's email address?

Brian Mikalis's email address is br****@****pha.com

What is Brian Mikalis's direct phone number?

Brian Mikalis's direct phone number is +141551*****

What schools did Brian Mikalis attend?

Brian Mikalis attended Uc Santa Barbara, Saint Mary's College Of California, University Of California, Berkeley, Haas School Of Business, Cornell University.

What are some of Brian Mikalis's interests?

Brian Mikalis has interest in Kids, Cooking, Collecting Antiques, Electronics, Traveling, Home Improvement, Reading, Music, Sports, The Arts.

What skills is Brian Mikalis known for?

Brian Mikalis has skills like Online Advertising, Mobile Advertising, Advertising, Strategic Partnerships, Mobile Marketing, Digital Media, Digital Marketing, Digital Strategy, Marketing, Business Development, Strategy, Behavioral Targeting.

Who are Brian Mikalis's colleagues?

Brian Mikalis's colleagues are Aziz Bader, Isabella Raimondi, Jessika Donley, Abdulmalik Abdulhamid, Fran Vergara, Iswandy Akbar, Lia Silvano.

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