Responsible for the overall growth and health of our Dealer Sales Channel from recruiting, to onboarding, training, development, and succession planning. Also, corporate event planning for Dealer events locally and across North America. Key Accomplishments:• Retool the corporate recruiting plan including landing page, nurturing emails, social media presence, and collateral. • Create a new onboarding experience for Dealers to get them immediately engaged and active• Create an awards and recognition program for Dealers to keep them engaged and motivated• New approach to Dealer meetings that more strongly caters to the Dealer demographic. Plan and manage multi-day events for hundreds of Dealers from conception to execution. • Dig deeper into analytics to align the overall business model for growth

Plan and Lead all large events for AMSOIL including property scouting, rate negotiating, production planning, scheduling and budgeting. Building key relationship with event partners. Analyze and evaluate current training systems and conduct field research to identify dealers’ needs and requirements. Spearhead the development and implementation of multi-channel training programs and tools which strengthen relationships with the independent dealer network and facilitate dealers’ sales and marketing activities. Create comprehensive training content for the LMS portal and promote it via a mix of online and offline marketing. Coordinate, plan and execute large-scale events. Key Accomplishments:• Significantly improved dealers’ engagement with the products which positively contributed towards the achievement of sales targets.• Built consensus with senior management members to launch a countrywide training seminars initiative, which exceeded attendance targets and received numerous positive reviews from both dealers and company staff. • Initiated monthly webinars sessions and managed the topic schedule and promotion of the service. • Developed tracking methods and KPIs for monitoring and evaluating training success.

Grew business and forged strong relationships with existing members of the independent dealer network, while also expanding market penetration and name recognition, to develop new business. Successfully managed a multi-state territory, travel, logistics, and expense reporting to consistently exceed designated quota. Researched competitive products, market trends, and vendor pricing and compiled comprehensive reports for management.Key Accomplishments:• Improved revenue and team efficiency by developing the team’s product knowledge and sales skills. • Drove efficiencies within the region and proactively sought to improve processes and procedures.

Managed and grew relationships with major Fortune 500 accounts. Delivered on-site presentations, negotiated with clients, and influenced them to increase their yearly spending. Gained complete understanding of clients’ needs and directed complex internal and external marketing projects incorporating multi-state target territories. Communicated project requirements to personnel and supervised the implementation of direct mail and reward programs, focusing on Health & Wellness, Incentives, and Employee Recognition.Key Accomplishments:• Nurtured continuous account growth and demonstrated an unparalleled ability to convert prospects and close deals while maintaining established sales quotas.

Helped to coordinate state conferences including judge recruitment in the business community, create multimedia presentations for general sessions, staging, coaching of state officer teams, and numerous other tasks.

Responsible for gathering new clients as well and maintaining and growing current relationships in Minnesota and Western Ontario, CA. Worked on marketing plans with clients to provide the best overall results.