Marketing Director
Current-Lead a staff of 5 employees to accomplish organizational goals-Serve as on-site director of operations-Produce and develop distribution strategy for marketing and public relations materials including press releases, print ads, PSAs and organization electronic and print catalog-Develop and edit material for products, marketing materials and public relations efforts including press releases and PSA scripts-Served as project manager on major NCSBS projects including the Center’s overall strategic plan, updating signature SBS prevention program, the Period of PURPLE Crying, film and online SBS training system-Provide support to partners implementing the Period of PURPLE Crying marketing elements-Led social media marketing efforts to promote NCSBS services and events-Participate in creation of overall operating budgets on an annual basis-Initiate collaborations with other organizations to produce and expand NCSBS services-Negotiate terms with multiple vendors and service companies-Present information about organizational-specific programs to raise awareness for prevention of SBS and create sales opportunities for the agency’s SBS prevention programs and materials