Leading e-commerce measurement provider acquired by NielsenIQ.

Advancing healthcare innovation through the power of the crowd – connecting stories with people, products with investors, and providing support that goes beyond the fundraise.Achievements: ■ Completed implementation in 4 months meeting all regulatory requirements and 3rd party financial processing integration. ■ Marketed over 250 fundraises totaling $250 million■ RedCrow has been featured in major news outlets including Forbes, INC., The Street, Fox Business, and Yahoo! Finance.

Founded I'd Watch That (idwt.com), the first crowd-sourced and crowd-vetted platform to find episodic TV content that resonates with TV viewers. ■ Consumer participation and voting led to an investment in the “Metro” TV show concept by 3311 Productions which is currently under development. ■ Start-up launch was featured in the Wall Street Journal 11/4/15

Established Slice as a leading provider of e-commerce research for Brands and Manufacturers with superior Ad Targeting capabilities. Acquired by Rakuten.

Led a global data science team supporting Advertising and Audience measurement on computers, tablets, and smartphones. Responsibilities included new product development, client engagement and support, and measurement innovation. ■ Launched new products in partnership with Facebook and Twitter. Achieved over $10 million in revenue in the first year.■ Reduced the yearly contractor budget by 40% with extensive cross-product training, converted high performing temporary workers to full-time status, and moved routine tasks to operations. Resulted in a $400,000 yearly operating cost savings.■ Increased team efficiency by integrating temporary workers into staff meetings, company events, giving them more responsibility, and outlining a clear path to full-time employment. Temporary worker turnover decreased from 25% to 0%.■ Streamlined the client inquiry process using Lean and Six Sigma methodologies: Identified knowledge gaps, clarified roles and responsibilities, developed response templates for frequently asked questions, documented escalated paths, and reassigned team members for better time zone coverage. Process improvements reduced average client inquiry cycle time by 75%.■ Demonstrated innovation and thought leadership with a patent disclosure for a low cost multi-device measurement solution. This patent is being used to test future products.

Executed the development of a mobile consumer application and repositioned IMMI as a solutions provider for multi-platform media measurement.■ Launched a mobile app designed to initiate conversation about TV viewing for iPhone and Android platforms.As Director of Product Management (2006-2009)Mobilized a development team to syndicate and monetize data collected from panelist smartphones and establish a product development process.■ Launched the industry's first single-source multi-platform Advertising and Audience measurement service spanning TV, Internet, Mobile, and Radio. Co-authored patent applications to support the product launch. IMMI was acquired for this product and technology.■ Managed a strategic partnership with The Nielsen Company to collect and report out-of-home television ratings using audio matching and location based services tracking in a mobile application. The product achieved immediate success with $2 million in sales.

Expanded Telephia’s product offerings to grow revenue, diversify the client base, and change the profile of the company so it would be more attractive to potential buyers. ■ Launched a new suite of products to address growing demands for mobile content measurement from wireless carriers and mobile publishers. The new products helped reposition Telephia in the marketplace resulting in an acquisition by The Nielsen Company.■ Led user interface (UI) development of a web-based reporting system using MicroStrategy, an online analytical processing solution (OLAP).

Successfully launched multiple products measuring e-commerce purchases, advertising exposure, and video consumption. Expanded the core website measurement product into 28 countries. New products and enhancements grew revenues from $10 million to $75 million.