Brian Morrow Email & Phone Number

Boca Raton, Fl, Us

Mansfield, Tx, Us

• Lead a global team of Automation Administrators to Automate business activities between Mouser Electronics and its suppliers and active customers.• Identify suitable suppliers and customers, prioritizing those that would benefit the most from automation. Conduct discovery meetings to pitch automation, which, when necessary, includes education on the benefits of automation.• Evaluate various automation methods that work best for the supplier or customer: EDI transmissions, APIs, SFTP flat file drops, cXML, OCR, and more.• Lead the effort to automate internal business activities for the Sales & Service, Sales Operations, Quality, and Service Excellence departments globally.• Identify tasks/opportunities ripe for automation by meeting with key department stakeholders. Automation tools used include RPA, OCR, or custom code solutions.• Manage and nurture relationships between Mouser and inventory aggregators to drive revenue growth while optimizing ROI.• Manage sales and operations targeting other component distributors for Mouser, a significant aspect of the business necessitating constant attention due to the company's substantial inventory position. Successfully cultivate distributor relationships in challenging markets, contributing to revenue maintenance despite economic and geopolitical challenges in 2023.• Oversee customer classification efforts at Mouser, leading a dedicated team in meticulously assessing and categorizing each customer based on business relevance. Classifications serve critical functions such as export control, marketing, etc.• Manage a Sales Operations support team using OCR technology. Additionally, oversee follow-up on NCRN documentation and coordinate the upload of export documentation for Mouser's EMEA business.• Manage Mouser's 3PL support team, providing backend support to multiple suppliers.• Lead global organization across multiple countries, ensuring effective coordination and execution of responsibilities.

Mansfield, Tx, Us

• Leveraged expertise in SEO strategies to support small service businesses in maximizing online visibility and improving search engine rankings, primarily on Google.• Implemented comprehensive SEO best practices, including keyword research, on-page optimization, and link building, to enhance website visibility and attract organic traffic.• Conducted thorough analysis of website performance metrics and search engine algorithms to refine strategies and achieve sustainable improvements in search rankings.• Successfully facilitated significant increases in website traffic, ultimately driving business growth and profitability for clients through improved online presence and enhanced visibility on Google search results.

• Directed sales and marketing strategies for an emerging electronics industry start-up, specializing in aggregating distributor inventory similar to Octopart or Findchips.• Developed and executed comprehensive sales plans to drive customer acquisition and revenue growth in a competitive market landscape.• Designed and targeted marketing campaigns to promote the company’s unique value proposition and increase brand awareness among key stakeholders.• Collaborated cross-functionally with product development and engineering teams to ensure alignment between customer needs and product offerings.• Established and maintained relationships with industry stakeholders and potential clients to foster partnerships and drive business expansion.• Analyzed market trends and competitor activities to identify opportunities for differentiation and strategic positioning within the industry

San Diego, California, Us

• Directed supplier acquisition efforts to expand the company's network and enhance data availability.• Cultivated strategic partnerships with suppliers to secure valuable data feeds essential for business operations.• Negotiated agreements with suppliers to access advertising opportunities, maximizing brand visibility and revenue generation.• Coordinated with suppliers to establish analytics reporting frameworks, enabling informed decision-making and performance evaluation.• Implemented proactive engagement strategies to foster strong relationships with suppliers, ensuring ongoing collaboration and support.

• Directed sales and marketing initiatives for an electronics industry start-up specializing in sourcing hard-to-find and obsolete components. In addition to part search, the company also aggregated critical part data for export compliance and conflict minerals via a partnership with IHS.• Established and nurtured relationships with key industry stakeholders to structure a robust and efficient supply chain network.• Collaborated with leading industry contacts to streamline procurement processes and ensure timely delivery of components.

Mansfield, Tx, Us

• Spearheaded the addition of Texas Instruments as a Mouser supplier, adding their full product lines into Mouser's offerings, significantly expanding Mouser product range.• Cultivated strong relationships with key Texas Instruments management and personnel worldwide to achieve shared objectives, benefiting both organizations.• Drove the growth of the TI product line from its inception, establishing it as a cornerstone of Mouser's business and its largest supplier.• Conducted extensive global travel to oversee and manage the partnership and business operations.• Led the new product selection and introduction process, positioning Mouser as Texas Instruments' preferred launch partner for new product introductions (NPIs).• Oversaw inventory management and developed pricing strategies to optimize profitability and market competitiveness.• Designed and executed global marketing strategies, effectively utilizing Co-Op marketing funds to maximize brand visibility and sales.

Mansfield, Tx, Us

• Led the initiative to identify and engage with potential semiconductor and embedded manufacturers, aligning with strategic goals to diversify and strengthen the supplier base.• Guided the entire onboarding process from initial outreach and discussions to negotiating and finalizing contracts, ensuring alignment with company standards and objectives.• Successfully integrated over 150 new manufacturers into Mouser’s supplier line card, significantly enhancing the company's product offerings and market competitiveness.• Key player in driving the engagement and integration of suppliers that collectively contributed over $700 million in revenue for 2023, demonstrating a strong impact on the company's financial performance.• Oversaw comprehensive strategies to boost sales, optimize product selection, and manage inventory and pricing for various suppliers, ensuring profitable and sustainable growth.

Fort Worth, Texas, Us

• Managed the growth of multiple suppliers by product selection and introduction aligned with company goals and market needs.• Managed inventory control by balancing product availability and demand to minimize costs and maintain turn models.• Strategically set prices based on market analysis and cost to maximize profits while staying competitive.• Cultivated relationships with Passives and Semiconductor manufacturers to drive growth, align strategies, and address issues.