Brian Morrow Email & Phone Number

Boca Raton, FL, US

Mansfield, TX, US

• Lead a global team of Automation Administrators to Automate business activities between Mouser Electronics and its suppliers and active customers.
• Identify suitable suppliers and customers, prioritizing those that would benefit the most from automation. Conduct discovery meetings to pitch automation, which, when necessary, includes education on the benefits of.
• Evaluate various automation methods that work best for the supplier or customer: EDI transmissions, APIs, SFTP flat file drops, cXML, OCR, and more.
• Lead the effort to automate internal business activities for the Sales & Service, Sales Operations, Quality, and Service Excellence departments globally.
• Identify tasks/opportunities ripe for automation by meeting with key department stakeholders. Automation tools used include RPA, OCR, or custom code solutions.
• Manage and nurture relationships between Mouser and inventory aggregators to drive revenue growth while optimizing ROI.

Mansfield, TX, US

• Leveraged expertise in SEO strategies to support small service businesses in maximizing online visibility and improving search engine rankings, primarily on Google.
• Implemented comprehensive SEO best practices, including keyword research, on-page optimization, and link building, to enhance website visibility and attract organic traffic.
• Conducted thorough analysis of website performance metrics and search engine algorithms to refine strategies and achieve sustainable improvements in search rankings.
• Successfully facilitated significant increases in website traffic, ultimately driving business growth and profitability for clients through improved online presence and enhanced visibility on Google search results.

• Directed sales and marketing strategies for an emerging electronics industry start-up, specializing in aggregating distributor inventory similar to Octopart or Findchips.
• Developed and executed comprehensive sales plans to drive customer acquisition and revenue growth in a competitive market landscape.
• Designed and targeted marketing campaigns to promote the company’s unique value proposition and increase brand awareness among key stakeholders.
• Collaborated cross-functionally with product development and engineering teams to ensure alignment between customer needs and product offerings.
• Established and maintained relationships with industry stakeholders and potential clients to foster partnerships and drive business expansion.
• Analyzed market trends and competitor activities to identify opportunities for differentiation and strategic positioning within the industry

San Diego, California, US

• Directed supplier acquisition efforts to expand the company's network and enhance data availability.
• Cultivated strategic partnerships with suppliers to secure valuable data feeds essential for business operations.
• Negotiated agreements with suppliers to access advertising opportunities, maximizing brand visibility and revenue generation.
• Coordinated with suppliers to establish analytics reporting frameworks, enabling informed decision-making and performance evaluation.
• Implemented proactive engagement strategies to foster strong relationships with suppliers, ensuring ongoing collaboration and support.

• Directed sales and marketing initiatives for an electronics industry start-up specializing in sourcing hard-to-find and obsolete components. In addition to part search, the company also aggregated critical part data.
• Established and nurtured relationships with key industry stakeholders to structure a robust and efficient supply chain network.
• Collaborated with leading industry contacts to streamline procurement processes and ensure timely delivery of components.

Mansfield, TX, US

• Spearheaded the addition of Texas Instruments as a Mouser supplier, adding their full product lines into Mouser's offerings, significantly expanding Mouser product range.
• Cultivated strong relationships with key Texas Instruments management and personnel worldwide to achieve shared objectives, benefiting both organizations.
• Drove the growth of the TI product line from its inception, establishing it as a cornerstone of Mouser's business and its largest supplier.
• Conducted extensive global travel to oversee and manage the partnership and business operations.
• Led the new product selection and introduction process, positioning Mouser as Texas Instruments' preferred launch partner for new product introductions (NPIs).
• Oversaw inventory management and developed pricing strategies to optimize profitability and market competitiveness.

Mansfield, TX, US

• Led the initiative to identify and engage with potential semiconductor and embedded manufacturers, aligning with strategic goals to diversify and strengthen the supplier base.
• Guided the entire onboarding process from initial outreach and discussions to negotiating and finalizing contracts, ensuring alignment with company standards and objectives.
• Successfully integrated over 150 new manufacturers into Mouser’s supplier line card, significantly enhancing the company's product offerings and market competitiveness.
• Key player in driving the engagement and integration of suppliers that collectively contributed over $700 million in revenue for 2023, demonstrating a strong impact on the company's financial performance.
• Oversaw comprehensive strategies to boost sales, optimize product selection, and manage inventory and pricing for various suppliers, ensuring profitable and sustainable growth.

Fort Worth, Texas, US

• Managed the growth of multiple suppliers by product selection and introduction aligned with company goals and market needs.
• Managed inventory control by balancing product availability and demand to minimize costs and maintain turn models.
• Strategically set prices based on market analysis and cost to maximize profits while staying competitive.
• Cultivated relationships with Passives and Semiconductor manufacturers to drive growth, align strategies, and address issues.