Vice President Of Business Development, Marketing & Recruitment
Johns Creek, Georgia, Us
Develop, implement and manage all aspects of business development, marketing, public relations and employee recruitment programs for national commercial general contractor engaged in construction of restaurant, retail, medical, entertainment and commercial projects throughout the United States.• Initiated and developed relationships with Bojangles and Culver's Restaurants, Aldi Food Stores, Bridgestone/Firestone, Primrose Schools, Chase Bank, Regions Bank, PNC Bank and other private sector clients resulting in the acquisition of new business opportunities.• Initiated, developed and implemented recruiting and hiring program, leveraging social media and industry contacts, to fill multiple positions including administrative, estimating, project management and field superintendents. • Established initial business development CRM database and established contact with over 900 prospective clients and partners. • Developed and implemented W. H. Bass Social Media strategy leveraging Twitter, LinkedIn together with redesigned web presence to build Bass brand and expand market presence.• Implemented new marketing program including the creation the first market specific electronic brochures for each of the market segments in which Bass is engaged and website redesign process that included vetting and selection of website design firm through detailed RFP process. • Established Bass’s first public relations efforts and enhanced existing marketing programs resulting in Bass being recognized as the nation’s leading restaurant builder, for 2012 through 2016, by Commercial Construction & Renovation magazine, and inclusion in the Atlanta Business Chronicle's 2014, 2015 and 2016 lists of top 25 Commercial Contractors as well as, first media placements in national and regional trade publications in addition to local market general media.