Brian Mullins Email & Phone Number

Texas, United States

Plano, Texas, United States

Cardmember Benefits

Plano, Texas, United States

Full stack Product Manager for Titles product, creating user facing products for both external and internal consumers after a customers refinance account is funded.• Drove the vision for the Titles product roadmap, defining UX/UI and influencing architecture for customers needing to transfer their vehicle title while refinancing.• Partnered with design to drive customer research and interviews with customers of different target groups that led to insights that influenced the 2024 roadmap for our product.• Spearheaded a revamped communications strategy that included real time triggers, scheduled batches, live data hooks, and content redesign, to increase user traffic and engagement with the Title Tracker page in the Capital One mobile app via automated push notifications, text, email, and physical letters.Previous PM for customer leads in Navigator Platform as part of the leads remarketing product focused on CRM integration with third party dealer partners• Increased customer lead engagement 30% by connecting to dealer partner CRM systems and launching a remarketing application that automated and customized lead interaction flows.• Conducted data analysis on distribution of CRM’s customers were using and leveraged the findings to prioritize which CRM’s to build integrations with first, allowing the largest amount of user coverage in the shortest amount of time.Previous PM for centralized API for Navigator Platform outbound lead generation• After conducting user research/feedback, released a feature that intelligently identified duplicate leads and merged them to reduce duplicates by nearly 50% for Navigator Platform users.• Planned and built feature from MVP and scaled to national launch, that allowed for lead generation without prequalification info that still showed customer interest in purchasing a vehicle, increasing total lead count by over 30%.

Austin, Texas, United States

Functioned in role of Product Owner in a SAFe Agile framework for the Customer Data Platform team managing CRM data access for the enterprise.• Functioned as a Product Owner leading a team of 6 developers, defining features, data schemas, API documentation reviews, user stories, and prioritizing the backlog to drive business objectives.• Led the onboarding of applications to GM’s central CRM system that reduced the CPI footprint across GM apps and consolidated millions of customer data records in the system to comply with regulation and security initiatives.

Entrepreneurship & Innovation, Business Information Systems

Bachelor Of Business Administration - Bba