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Highly accomplished leader with 20+ years of progressive experience leading teams that consistently deliver above target for global electronics and healthcare companies, generating >$300M profitable revenue. History of driving successful downstream marketing plans leveraging talent development and leadership skills, a robust product launch playbook, and innovative data-driven campaign tactics to optimize early adoption and market share gains. Utilizing strategic upstream marketing expertise and cross-functional collaborative influence, advises corporate strategy and drives roadmap development to position organizations for mid and long-range organic growth. Applying skillful salesmanship, leads strategic partnership and key account development creating substantial inorganic growth and expansion into new markets.Professional Skills:Executive Leadership | Business Development | Product and Business Strategy | New Product Development and Introduction | P&L Management | Strategic Planning | Product Launch | Strategic Partnerships | Pricing and Analysis | Promotion | Advertising | Product Roadmap and Portfolio Strategy | Market Research | Lead Generation | Brand Strategy | Budget Management | Website Optimization | Trade Shows and Events | Competitive Benchmarking and Analysis | Key Account Sales | Project Management | Team Development | Clinical Experience and KOL Engagement | Sales Training | Market Development | Presentation | Communications | Process Improvement | Self Starter | B2B and B2C | ROI Analysis | CRM | Data Analytics
Basler Inc.
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Managing DirectorBasler Inc. Oct 2024 - PresentLeading Basler Inc., the US-based subsidiary of Basler AG responsible for the Americas region. Basler is a leading international manufacturer of imaging components for computer vision applications such as cameras, lenses, frame grabbers, software as well as embedded vision solutions, customized products and consulting services. The products are used in a variety of computer vision markets, including factory automation, medical, traffic, logistics, retail, and robotics.
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Head Of StrategyNovo Solutions Group Jul 2023 - Oct 2024Charleston, South Carolina , UsMedical device and biotech consulting services focused on business and marketing strategy development: value proposition optimization, commercialization strategy and planning, competitive positioning, strategic partnerships, demand generation, and development of key opinion leaders to drive marketing strategies. -
Global Senior Director Of Product StrategyBk Medical May 2021 - Apr 2023Burlington, Massachusetts, UsAs a member of the executive team reporting to the CEO, built and led a high-performing team from 6 to 17 product strategy directors and managers responsible for business strategy, product marketing and product management globally for BK Medical, helping to deliver high double-digit year over year growth in consecutive years. Acquired by GE Healthcare in 2021, managed the GE integration to establish a new Surgical Visualization and Guidance division within GE Healthcare's Ultrasound business. Specialized intraoperative ultrasound systems designed for surgeons providing real-time imaging to support surgical decision making in the OR primarily for oncological interventions. -
Head Of Marketing, Healthcare Solutions North AmericaSony Electronics Professional Solutions Americas Apr 2019 - May 2021Paramus, New Jersey, UsLed the Marketing team for the North American Healthcare Solutions Division, delivering the highest revenue and growth of any global region. This success enabled a leading position of influence with executive management in setting marketing strategy, resource allocation, and product portfolio development with R&D. Sony Healthcare Solutions is a top provider of medical device video and imaging hardware and software products to the surgical endoscopy/microscopy/robotics, ultrasound and diagnostic imaging modality markets. Technologies include medical grade and diagnostic monitors, cameras, image processing and AI, video recorders, content management and OR integration software solutions, and printing products. -
Senior Marketing ManagerSony Electronics Professional Solutions Americas Apr 2009 - Mar 2019Paramus, New Jersey, UsMedical Device MarketingHead of product marketing and product management for Sony's Medical Systems Division. Directly managed team of 3 marketing and product managers and 1 regulatory affairs/quality systems manager.
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Manager, Surgery Marketing And New Business Development, Medical SystemsSony Electronics Professional Solutions Americas Apr 2006 - Apr 2009Paramus, New Jersey, UsMedical Device MarketingManaged downstream marketing for the surgical imaging equipment market in Sony's Medical Systems Division. Led business development activities to find opportunities for Sony in new healthcare applications and markets.
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Marketing Manager, Radiology Film PrintersSony Electronics Professional Solutions Americas Feb 2005 - Mar 2006Paramus, New Jersey, Us
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Marketing ManagerIlford Imaging 2000 - 2005Bergisch Gladbach, DeMarketing Manager for professional and consumer photographic and digital imaging product portfolios in its reseller channels and consumer markets of North and South America
Brian Zimmer Skills
Brian Zimmer Education Details
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W. P. Carey School Of Business – Arizona State UniversityBusiness Management -
The American University Of ParisFrench And International Business
Frequently Asked Questions about Brian Zimmer
What company does Brian Zimmer work for?
Brian Zimmer works for Basler Inc.
What is Brian Zimmer's role at the current company?
Brian Zimmer's current role is Managing Director | Executive Leadership for Technology Companies | Exceeding Growth Targets Through Innovative & Data Driven Commercial Strategy | Expert Developer of Strategic Accounts & Partnerships.
What is Brian Zimmer's email address?
Brian Zimmer's email address is bz****@****cal.com
What is Brian Zimmer's direct phone number?
Brian Zimmer's direct phone number is +120193*****
What schools did Brian Zimmer attend?
Brian Zimmer attended W. P. Carey School Of Business – Arizona State University, The American University Of Paris.
What are some of Brian Zimmer's interests?
Brian Zimmer has interest in Children.
What skills is Brian Zimmer known for?
Brian Zimmer has skills like Product Marketing, Product Management, Product Launch, B2b, Marketing, New Business Development, Product Development, Market Research, Brand Management, Business Development, Management, Pricing.
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