Brianna Schultz Email & Phone Number

Albany, New York, United States

- Collaborate with the Marketing Coordinator to execute Siena Athletics’ marketing strategies, focusing primarily on men's and women's basketball and women's volleyball.- Support game-day promotions, crowd engagement activities, giveaways, and sponsor fulfillment to enhance fan experience and drive attendance.- Coordinate with campus and community partners to market and promote athletic events, fostering strong relationships to increase visibility and engagement.- Assist with the creation of social media posts and graphics using tools like Adobe and Canva to promote events and teams.- Demonstrate professionalism and high energy while serving as a representative of Siena College at athletic events.

Albany, New York, United States

-Provided administrative support to the President and staff, assisting in the efficient operation of the office.-Assisted in event planning, including preparation of materials and logistical coordination for executive functions.-Adapted to a dynamic, fast-paced environment while prioritizing assignments and maintaining flexibility in duties.-Demonstrated professionalism and discretion when handling sensitive or confidential information.

Loudonville, New York, United States

- Photographer campus events including; seminars, lectures, sporting events, and student activities.- Edited and shared photos for promotional usage of the college.

Loudonville, New York, United States

-Developed and curated engaging content across multiple platforms, including blog posts, social media, and email campaigns, effectively conveying the college's mission and brand narrative.-Analyzed campaign performance through data analytics, providing insights that refined marketing strategies and improved outreach efforts.-Collaborated with the marketing team to enhance website functionality and user experience, ensuring the site remained informative and accessible.-Created visually compelling graphics and multimedia content, strengthening the visual identity of the college's digital presence.-Managed social media accounts by scheduling posts, engaging with the online community, and responding to inquiries, fostering a strong connection with the audience.-Actively contributed to audience engagement initiatives, enhancing community interaction and support for Siena College.

Red Hook, New York, United States

- Developed and implemented social media marketing strategies to grow brand awareness and prospect student engagement.- Created authentic content for posting across Instagram and Tik Tok, to market the college to prospect students. - Communicated with incoming students through the platform "Unibuddy" to help prepare them for their transition to college.- Collaborated with external vendors to execute campaigns, ensuring alignment with university goals.- Utilized Meta Analytics to track campaign performance and generate actionable insights for reporting.- Applied Adobe Creative Suite and Microsoft Office Suite to develop content and presentations.- Demonstrated attention to detail and organization in all project management tasks, consistently meeting deadlines.

-Developed and managed a professional Instagram account to showcase a portfolio of photography and videography work-Collaborated with clients to understand their vision and deliver tailored visual content that meets their needs and expectations.-Utilized advanced photography and videography techniques to create unique and engaging visuals.-Edited and produced high-quality images and videos using software such as Adobe Photoshop, Adobe Lightroom, Premiere Pro, and CapCut to ensure a polished final product.-Implemented effective marketing strategies to increase brand visibility and attract new clients through social media engagement, targeted advertising, and content creation.

- Developed a unique marketing plan for a start up company for an online photography community.- Created specific plans for multiple social media applications and sites.- Used a content calendar to create a schedule of postings to prepare for the launch of the website.- Learned how to create social media branding from scratch.- Analyzed KPIs to determine if social media campaigns are affective

Bachelor'S Degree, Marketing, Senior

Study Abroad, Sports Studies

Studied abroad for a short-term program Summer of 2024. I took a course called "London Sports Hub", learning about sports management.

Education record