Brianna Barrier Wetherbee, M.A. Email & Phone Number

• Fundraising Consultant ― Over $1 billion raised for worthy causes . . . and counting• Creative Director ― Innovative, imaginative design and production of multi-channel donor communication • Writer ― Inspiring copywriting tailored to achieve spectacular results• Copy Chief ― Insightful editing to craft high-performing content and effectively mentor other writers• Analyst ― Expedient statistical observation of donor behavior and translation into exceptional campaigns

• Leadership, development, and management for the Impact Messaging (Strategic Communications) team of writers, designers, proofreaders, and external contractors• Client-facing and internal creative direction and content development for highly effective major gifts communications including: case and offer development, proposals, annual reports, various donor appreciation and cultivation projects, print and digital acquisition, e-mail communication, web content, and event collateral• Responsible for tripled revenue goal and number of gifts for Atlanta Mission, raised other client revenue and new donors by an average of 30% year-over-year

Chicago, Illinois

Dallas/Fort Worth Area

Results-Oriented Fundraising StrategyCreative Direct Response MarketingHigh-Donor Development and CultivationEffective, Exciting Content Development

Strategic creative direction, content development, and copywriting for direct mail appeals, newsletters, major donor proposals, acquisition packages, e-mail templates and appeals, web content, marketing copy, and special projectsAreas of specialty include faith-based organizations, non-profit health and human services, relief and humanitarian organizations, and academic institutions

Wrote for Charles R. Swindoll and for Insight for Living, as well as under my own byline, for a variety of publications including Bible studies and other religious publications, donor appeal packages, marketing copy, newsletters, non-fiction trade books, online curriculum, travel guides, and Web contentProvided theological, content, and copy editing services; responsible for maintaining stringent standardsManaged a variety of projects, including the creation of online curriculum, the development of fundraising and other marketing materials, and the implementation of content standards

M.A., Biblical Studies

Activities and Societies: G.P.A. of 3.72

B.A., University Scholars

Activities and Societies: Graduated Magna Cum Laude, Phi Beta Kappa, National Merit Scholar, Dean's List, Golden Key Honor Society, Zeta.