Brianna Cole Email & Phone Number

Las Vegas, Nevada, Us

Las Vegas, Nevada, Us

Newton, Massachusetts, Us

•Responsible for establishing brand themes of marketing calendar and channel activation strategies; reviewed and approved all campaign creative by channel to ensure brand consistency•Served as brand leader for 30+ corporate operations and innovation projects including creation of uniform program, digital compendium, OS&E selection, bath amenities and textile program, and more•Lead brand standards efforts pertaining to manuals for 9 brands and ideated 10+ Brand Defining Standards including scent and sonic identity programs; developed extensive process to concept, pilot and execute standards•Partnered with Operations to create Sonesta’s first Quality Assurance program; managed day-to-day QA functions including field communications, checklists, action plans, waivers and reporting for 30+ inspections a month•Owner of brand partnerships from inquiry to execution; was responsible for seeking like-minded partnerships, determining budgeting parameters, agreements, execution plans and ongoing support•Primary stakeholder in brand photography and videography selection; managed photo shoot logistics including planning, shot list development, talent and product coordination, directing and editing•Managed and built budgets for initiatives while maintaining existing $1M+ budget for programming, collateral, and standards; forecasted hotel budget assumptions for 250+ properties based on upcoming initiatives

Las Vegas, Nevada, Us

•Assisted in the planning, strategy and execution of marketing programs and campaigns including $2M+ pre-opening recruitment campaign and quarterly brand campaigns•Developed traditional and digital media plans; managed schedule, trafficked artwork and measured success based on outlet•Oversaw brand and digital marketing team members to complete 250+ projects per month for individual business units including hotel, gaming, dining, sales and more; oversaw pre-opening collateral compendium of 1,000+ items•Managed creative agency relationship to develop assets including print, outdoor, display ads, on-property collateral, signage, direct mail and email; responsible for drafting briefs, editing, proofing and trafficking creative to stakeholders•Managed department $500K+ monthly budget based on media spend, vendor payments, forecasting and accruals•Collaborated with corporate brand marketing to develop brand guidelines and ensured all assets adhered to brand standards; coordinated and executed brand video and photoshoots

Bethesda, Md, Us

•Worked closely with Area Sales to identify new group/catering business and pulled through business to achieve property revenue goals•Coordinated and executed all site visits at the properties for out-of-market, in-market and non-deployed accounts; Partnered with account/selling manager to develop creative aspects of site visit•Grew business of existing accounts by soliciting them for future open years through extensive re-solicitations and while they are onsite •Served as a Personal Concierge to clients while onsite to help coordinate any special requests and provided local area recommendations to personalize event agendas•Boosted involvement in community-based organizations in order to position property for group/catering sales opportunities; attended networking events to further connect with existing clients while engaging with potential clients•Represented above-property sales department at staff meetings and stand up meetings and reported out on sales activity to provide insight to operational departments•Oversaw marketing communications, public relations and digital strategy for Aloft & Element with over 10,000 square feet of meeting space •Strategized consistently with above-property field marketing team, PR agency, and partners to optimize branding and increase top-line revenues

Bethesda, Md, Us

*Previously Starwood Hotels & Resorts, Inc. •Contributed to marketing strategies to drive revenue growth and build brand awareness•Enhanced social platforms and initiated Snapchat usage; tremendously increased follower counts on all 7 accounts managed•Tracked social media analytics to optimize consumer engagement; generated content calendars for social channels and post daily while responding to guest inquiries•Strengthened digital reputation for both hotels by responding to all TripAdvisor reviews while simultaneously coaching associates on response best practices and verbiage•Planned and executed marketing activations while working with local contacts to enhance events; developed and maintained partnerships with like audiences such as Paint Nite Boston, Alice’s Table and BarkHappy•Collaborated daily with Metro Market sales team and external PR team to customize client and media visits and execute marketing strategy; established a site visit process to ensure all on-property team members are prepared•Communicated effectively with the Aloft Hotels brand team for the Live At Aloft Hotels program; collaborated and mentored Live At Aloft talent manager to further develop music program and boost brand recognition•Responsible for in-house collateral creation and editing, promotional ordering, on-property marketing and budgeting, and coordination of photo shoots•Built and maintained strong relationships with operations and culinary teams to ensure cross-functional communication across both properties to seamlessly execute special events, sites, and projects

•Designed timelines, established goals and executed deadlines to successfully recruit over 75 companies and reach over 300 students in attendance•Trained 8 committee members on appropriate functions and collaborated with all to serve as the liaison for the entire team; provided guidance for 45+ student volunteers•Organized weekly committee meetings and supervised all functions of the Career Day to enforce department expectations

Stamford, Ct, Us

•Supervised a team of 10 associates daily to ensure that food and beverage operations ran smoothly •Delegated daily tasks and functions to all team members working during the morning shift •Attended weekly meetings to coordinate with different departments on the week’s events and agenda•Successfully learned managerial functions of the department such as purchase ordering, menu design and inventory management

• Advertised and marketed events, fundraisers and workshops via email, Facebook, Twitter and LinkedIn• Worked with Isenberg Marketing and other UMASS clubs to advertise through their outlets• Designed and updated bulletin boards around campus• Collaborated with other committee members weekly to ensure Career Day would be a triumphant success

Stamford, Ct, Us

•Shadowed ambassadors in the Front Office Department, Housekeeping Department and Guest Experience Center•Collaborated with fellow ambassadors to make guests' experiences memorable and flawless•Absorbed an abundance of information regarding the corporate values and culture of The Luxury Collection brand

Amherst, Massachusetts, Us

•Conducted research on classes and professors from nearly 150 engineering schools across the country to promote a textbook•Publicized a textbook via email and received feedback from 30 professors nationwide•Implemented marketing research using the Internet and social media outlets about current college students and textbook prices to see how to better market the textbook

Stamford, Ct, Us

• Brainstormed and executed ideas for client events, amenities and site visits• Researched local events and relevant on-brand articles in order to create social media posts• Scheduled posts on social media platforms and monitored both Twitter and Facebook• Helped design collateral pieces and performed edits on completed collateral

Stamford, Ct, Us

• Shadowed employees in the front office, housekeeping and PBX departments• Engaged with guests and colleagues in order to make sure operations were completed effectively and efficiently• Learned about Starwood’s corporate values and culture