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@universalmusic.com
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4 phones found area 323, 508, and 212
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Brianna M. Colell is listed as brand marketing + talent partnerships leader | executive consultant | HITS noisemaker 2022 at LVRN, based in United States. AeroLeads shows a work email signal at universalmusic.com, phone signal with area code 323, 508, 212, and a matched LinkedIn profile for Brianna M. Colell.
Brianna M. Colell previously worked as Consultant - Brand Partnerships at Lvrn and Senior Director, Head of Brand Partnerships - Def Jam Recordings at Universal Music Group. Brianna M. Colell holds Bachelor Of Arts (B.A.), Communications from Northeastern University.
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AeroLeads found 1 current-domain work email signal for Brianna M. Colell. Compare company email patterns before reaching out.
A seasoned partnership marketing leader with over 12 years of experience, my background spans a variety of creative, revenue-generating, and partnership-focused roles for global leaders in culture- and experience-driven industries, such as Universal Music Group, Sony Music Entertainment, Warner Music Group, Marriott International, and Cashmere.Utilizing a combination of creativity, sharp revenue-driving and/or cost-saving negotiation tactics, and culture-driven strategy, I have differentiated my career by focusing on the underrepresented and underestimated talent and culture that many ignore. At Warner Records, I played a key role in championing, developing, advising on, and executing branded partnerships for the label’s growing hiphop and R&B roster, which included platinum-selling, #1 charting hiphop and R&B artists such as Saweetie, Wale, and NLE Choppa. I was tapped to head up multicultural business development efforts in a hybrid role for Live Nation Entertainment and Live Nation Urban (a venture in partnership with Live Nation Entertainment), before landing as Senior Director/Head of Brand Partnerships at the iconic Def Jam Recordings, where I led all brand partnership work across Def Jam's full roster, from marquee artists like Jhene Aiko, Teyana Taylor, Big Sean, Pusha T, and 2 Chainz, to emerging breakthrough artists like Coco Jones, Muni Long, Armani White, and Lady London. In the role, I was directly responsible for a 229% increase in brand partnership revenues from 2021 to 2022.I continue to serve talent, cultural platforms, and brands as a partnerships consultant and fractional leader who is passionate about creatively and strategically aligning brand stories with talent, experiences, and music in ways that empower audiences, promote self-expression, and meaningfully activate cultural currency for all parties involved.
Listed skills include Digital Media, Public Relations, Social Media, Entertainment, and 24 others.
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Atlanta, Georgia, Us
LVRN is the Atlanta-based record label, artist management, and full-service creative agency that has been the force behind the careers of artists like Summer Walker, 6LACK, and Baby Tate, and is now breaking ground with exciting new signees Tanner Adell, SadBoi, TxC, and more.
Santa Monica, California, Us
Leading the Brand Partnerships division at Def Jam, I was responsible for generating, negotiating, managing, and overseeing all partnership activities and partnership strategy at the label, across its entire roster of artists, including five- to seven-figure deals with the likes of Coco Jones (Pure Leaf/PepsiCo, Stella Rosa, AT&T, Target, Grey Goose, NYX Cosmetics, Barbie x boohoo, P&G, OpenTable), Muni Long (Grey Goose, Coca Cola, Secret, BLK), Teyana Taylor (Bumble, Xeomin), 2 Chainz (Coca Cola, Timberland), Armani White (Taco Bell, Kraft, Samsung, JD Sports, Crocs), Lady London (Nike, Jordan Brand, Mielle Organics, JD Sports, Crocs, CIROC), DaniLeigh (Smirnoff Vodka), and more. I was directly responsible for a 229% increase in brand partnership revenues from 2021 to 2022, and launched partnerships that drove as many as 6.2B impressions across social, press, and broadcast.
Beverly Hills, California, Us
• Served as multicultural partnership lead for Live Nation Entertainment and Live Nation Urban (a venture in partnership with Live Nation Entertainment), identifying, developing, and driving new business opportunities with top global brands • Leveraged cultural expertise, market trends, and deep knowledge of clients' needs to develop strategy and generate new revenue streams• Joined the team in the midst of a global health pandemic that completely devastated LN's core live entertainment business, yet successfully pivoted to generate millions of impressions and sponsorship dollars from virtual experiences (e.g. Virtual Roots Picnic, Broccoli City Impact Sessions, VERZUZ)• Owned full lifecycle of partner pitch/engagement, deal-making, and partnership implementation for growth-centric partnership models against high impact, integrated music-based marketing platforms that drive brands' marketing intentions• Maintained deep relationships with all levels of talent and serve as a conduit between talent and brands
Strategized, secured, negotiated, and executed talent & celebrity endorsement campaigns for boohoo/boohooMAN, Beats by Dre, and KISS Colors & Care. Worked directly with talent and their teams, such as Latto, Summer Walker, City Girls, Coi Leray, BIA, Chloe x Halle, and more.
Us
• Led strategy, development, procurement, negotiation, and execution of talent partnerships with prominent global brand and agency clients for marketing exposure and to create new short- and long-term revenue streams• Drove a platinum-selling single for then-emerging artist Saweetie and accelerated her mainstream crossover appeal by delivering partnerships that generated both revenue as well as over 1MM in video streams (by way of a partnership with the #1 U.S. dating app, Tinder) and over 25MM mainstream media impressions (as a result of a partnership with #1 globally distributed snack brand, Cheetos) • Developed and managed long-term revenue partnerships, such as a multi-video product placement partnership program with a top auto brand that earned the brand a cost-per-view 197% better than industry average and resulted in contract renewal • Spearheaded brand strategy development based on consumer research, demographics, and KPIs to craft data-driven solutions • Created and negotiated deal terms and contracts to maximize ROI for all stakeholders• Identified, pitched, and secured endorsement, social media, branded content, event/performance, retail, media, licensing, and product placement partnerships with brand and agency clients that align with and ladder up to artist objectives (past partnership clientele includes: PepsiCo/FritoLay, Glossier, Lyft, Reebok, Bumble, Hennessy, TikTok, Ciroc, Capital One, Fiat Chrysler, PrettyLittleThing, Beats by Dre, Postmates, Kappa)• Established and maintained fruitful relationships with C-Level executives, artists, agencies, and marketing teams to generate, execute, and grow business• Offset costs for the label and its artists' releases, music videos, and events through various branding opportunities
Los Angeles, California, Us
Clients: Netflix, Diageo, Sony Pictures, TNT, Klarna
Bethesda, Md, Us
• Managed and activated Marriott International's global partnerships with Universal Music Group, the NBA, and the NFL, leveraging entertainment/pop culture to shift perception of and create mass interest in Marriott's portfolio (via experiential, sponsorships, and social/content marketing)*SXSW 2016: Marriott Rewards x UMG Present... Music is Universal (Austin, TX)*--> Adweek named Marriott the #6 brand to dominate social buzz at SXSW 2016*Demi Lovato x Nick Jonas: U.S. Tour Sponsorship 2016*--> Spearheaded experiential activations that drove over 104M+ impressions in one day*Ritz-Carlton Rewards x UMG: James Bay x Chvrches at Art Basel 2016 (Miami Beach, FL)*--> Generated social engagement that surpassed brand benchmarks by over 300%
New York, Ny, Us
• Managed global talent partnerships, events, product placement, and campaigns from ideation to launch across all Sony Music labels, creating centralized opportunities that benefit all Sony companies• Developed program concepts, sold in strategy, and managed efforts between labels and partners to successfully execute with brands, key digital accounts, and other revenue drivers for labels, artists, and content• Liaised and maintained potent relationships across internal departments, artist managers, and brand partners• Leveraged data insights and research tools to measure, match, and negotiate partnerships that increase artist equity
Us
• Serviced key clients in the entertainment (pro athletes, public figures), auto (Ford Motors), and hospitality (Roberts Hotel Group, the largest Black-owned and managed hotel group in the nation) industries to drive awareness and ensure brand presence online (social/digital) and offline (press, experiential)• Generated new business opportunities for the company
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Brianna M. Colell works for LVRN.
Brianna M. Colell is listed as brand marketing + talent partnerships leader | executive consultant | HITS noisemaker 2022 at LVRN.
AeroLeads has found 1 work email signal at @universalmusic.com for Brianna M. Colell at LVRN.
AeroLeads has found 4 phone signal(s) with area code 323, 508, 212 for Brianna M. Colell at LVRN.
Brianna M. Colell is based in United States while working with LVRN.
Brianna M. Colell has worked for Lvrn, Universal Music Group, Live Nation Entertainment, Freelance, and Warner Records.
You can use AeroLeads to view verified contact signals for Brianna M. Colell at LVRN, including work email, phone, and LinkedIn data when available.
Brianna M. Colell holds Bachelor Of Arts (B.A.), Communications from Northeastern University.
Brianna M. Colell is listed with skills including Digital Media, Public Relations, Social Media, Entertainment, Online Advertising, Event Management, Social Media Marketing, and Music Industry.
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