A seasoned partnership marketing leader with over 12 years of experience, my background spans a variety of creative, revenue-generating, and partnership-focused roles for global leaders in culture- and experience-driven industries, such as Universal Music Group, Sony Music Entertainment, Warner Music Group, Marriott International, and Cashmere.Utilizing a combination of creativity, sharp revenue-driving and/or cost-saving negotiation tactics, and culture-driven strategy, I have differentiated my career by focusing on the underrepresented and underestimated talent and culture that many ignore. At Warner Records, I played a key role in championing, developing, advising on, and executing branded partnerships for the label’s growing hiphop and R&B roster, which included platinum-selling, #1 charting hiphop and R&B artists such as Saweetie, Wale, and NLE Choppa. I was tapped to head up multicultural business development efforts in a hybrid role for Live Nation Entertainment and Live Nation Urban (a venture in partnership with Live Nation Entertainment), before landing as Senior Director/Head of Brand Partnerships at the iconic Def Jam Recordings, where I led all brand partnership work across Def Jam's full roster, from marquee artists like Jhene Aiko, Teyana Taylor, Big Sean, Pusha T, and 2 Chainz, to emerging breakthrough artists like Coco Jones, Muni Long, Armani White, and Lady London. In the role, I was directly responsible for a 229% increase in brand partnership revenues from 2021 to 2022.I continue to serve talent, cultural platforms, and brands as a partnerships consultant and fractional leader who is passionate about creatively and strategically aligning brand stories with talent, experiences, and music in ways that empower audiences, promote self-expression, and meaningfully activate cultural currency for all parties involved.