- Managed team members across various departments to execute 360 IMC campaigns- Optimized inventory to drive revenue by coordinating promotional and operational details for new campaigns- Maintained production pipeline on Monday.com with product details and quantities for production, packaging, and international shipping- Created marketing briefs to communicate details of as many as 48 go-to-market promotions and product launches per year across departments including operations, creative, and web development- Approved creative assets to ensure brand guideline compliance while providing customers clear and accurate product information- Liaised between internal teams and various agencies for seamless collaboration and achievement of project goals- Developed the tagging system involved with asset management and organization along with spearheading the migration of 20,000+ files to Box storage platform from Dropbox- Actively performed QA steps for inventory (using Fishbowl Inventory) and website data to ensure accuracy- Performed market research to guide product development and innovation while repurposing excess/salvaged product to maximize inventory- Drove new product development by researching international suppliers through Alibaba, establishing timelines, costs, specifications, and order quantities - Planned photoshoots to promote new launches by gathering inspiration photos, purchasing props, and coordinating with models- Resolved customer service issues via email and social media messages using Big Commerce and Shopify- Compiled and organized product and marketing materials to ensure a successful presentation at industry tradeshows - Set up products, collections, and bundles within the Shopify platform, contributing to a streamlined online store experience- Monitored events and product launches for potential issues, ensuring smooth operation and timely resolution- Assisted in copywriting for product descriptions and promotional materials

- Coordinated promotional and operational details for new launches and promotions to optimize inventory and drive revenue- Created marketing briefs to communicate details of biweekly promotions, annual Anniversary Sale, and holiday events across departments including production and packaging teams to ensure they were prepared- Collaborated with Marketing Color Team to brainstorm and select new colors to launch based on market trends- Drove new product development by researching international suppliers through Alibaba, establishing timelines, costs, specifications, and order quantities - Planned photoshoots to promote new launches by gathering inspiration photos, purchasing props, and coordinating with models- Led the migration of 20,000+ files in the creative asset library to Box storage platform from Dropbox- Resolved customer service issues in Zendesk and through social media messages using Big Commerce and Shopify

- Developed and managed pre-event content for Facebook and Instagram with volunteer sign-up, apparel pre-order, sponsor recognition, and live stream details- Captured and shared real-time event coverage, showcasing sponsors, concessions, and results - Provided on-site operational support, addressing logistical needs and resolving issues as they arose during the eventInstagram: https://www.instagram.com/tricounty2022?igsh=dTdhaWEwajczNXd0Facebook: (managed for July - August 2022 before passing to next years team): https://www.facebook.com/tricounty2024

- Facilitated new memberships, guest payments, and pass usage through eSoft Planner, processing cash and credit receipts- Answered questions from members/guests and referred them to managers, board members, or lifeguards when necessary

- Contributed to brand development and social media accounts launch for MCFA (LinkedIn), Friendly Strife (Instagram and Facebook) and Hudson RE Development, LLC (Facebook)- Gathered articles, quotes, videos and pictures and scheduled postings using Hootsuite based on trends in market research- Evaluated social media campaigns of competitors. Observed engagement strategy and conducted content analysis