Brianna Frisch Email & Phone Number

Whatever your marketing or communications project may be, with Imaginit, you get smart strategy, compelling storytelling, trusted partnership, and timely execution.

Greenbrae, California, Us

Greenbrae, California, Us

Waterhouse Brands is a boutique consultancy that builds high impact brands for mission-driven healthcare companies. Working with companies at an inflection point who want more from their brand, we utilize a 360-degree approach to align vision, culture, experience and involvement. Our team is comprised of brand marketing and communications professionals who share a passion and deep expertise for bringing science, technology and medical innovations to life.

El Segundo, Ca, Us

Managed product life cycle process and oversaw execution across all cross-functional teams to create an ongoing online cooking show, producing 100+ episodes annually. From ideation of recipes and concepts, to pre-production, production, post-production, launch schedules, and marketing, I juggled every video as it flowed through its individual life cycle. Balanced day-to-day with ultimate goals of consumer engagement and brand cross-promotion.Documented roles and responsibilities and all processes across departments for clear objectives, goals, and ownership, making onboarding of individuals and third party vendors seamless. Found efficiencies and alternative processes or resources to reduce budget without altering the brand, goals, or final product. Never stagnated - constantly iterated on processes to continue to improve the process, the brand, or the budget.Liaison between the company, third party productions, and on-screen talent. Ensured contract terms were met, payments were made on time, schedules were implemented, obligations were completed, and more. In person contact on set who managed expectations, limitations, issues, potential solutions, and communication of all the above in both directions.

Culver City, Ca, Us

Supervised two direct reports focusing on goals, coaching, career development, and business acumen. Individual mentor to two analysts. Reverse mentored three individuals in upper management - Director, VP, SVP.Created action request templates to improve processes and ease communication handoffs with internal teams, external customers, and vendors. Oversaw creation of all Visio process flows and detailed steps for all internal and external processes. Delegated process flows to analysts to create subject matter experts on each process and empower analysts to feel confident in their work and in training new employees. Managed relationship with third party inventory management cloud-based software company after immediate transition during the highly public cyber attack. Turned interim, immediate solutions into scalable processes. Removed ambiguity on roles and responsibilities by communicating with all levels of involvement to identify each scenario, frustration, and option and clearly address them in the process documentation. Opened a dialogue for any future issues as a forum for joint improvement rather than finger-pointing or blaming.

Culver City, Ca, Us

Managed fulfillment of $143 million in annual sales for top grossing accounts including Target and Costco. Balanced instock and weeks-of-supply (WOS) inventory numbers at store and DC level with comp POS and adjusting for actual POS. Lead weekly calls with each account to note performance, wins, and potential issues. Pitched communication or process changes that would increase efficiency whether in fulfillment, promotions, or account-specific requests. Constantly balanced account requirements with internal Sony requirements.Launched upwards of 12+ new videos to the market each week. Worked internally with Sales, Sales Planning, and Inventory Planning to properly plan for large promotions, change outs/resets, and new releases. Created store-level and distribution center allocation of items based on historical comp POS, current POG settings, and any account specific requirements. Established and lead a Peer Mentoring Program within the Operations department. Created a program to pair up new and experienced analysts with weekly meetings, training sessions, and personal development assignments. Conducted self exploration exercises for members to understand their strengths and weaknesses, identify what they want to learn outside of their day-to-day duties, and help them find ways to make that happen. Empowered members to seek out mentor-mentee relationships and how to foster them for maximum learning and growth. Brought in speakers from across Sony Pictures to expand awareness of potential jobs, backgrounds, and skills.

Culver City, Ca, Us

Transitioned from value depletion video accounts - comprising Dollar General with 10,000+ stores, Food Lion, Hannaford, and Office Max - to club accounts including Costco and Sam's Club.Eliminated all unnecessary expedited shipping costs associated with gaps in communication for third party promotions. Collaborated with internal Demand Planning, Sales Planning, and Inventory Planning teams as well as external third party Sales team to identify gaps in communication. Presented document with level of impact and potential solutions for each issue, which lead to an agreement of the major adjustments to the process. Visual representation of the process helped to clarify handoffs and responsibilities. It also served as a guide through each promotion to follow through the process and ensure all parties were on the same page.

Davis, California, Us

Assessed student’s situations to plan their schedules and successfully utilize campus resources to satisfy all university graduation requirements. Assisted counselors with analyzing student cases during daily debriefs.

Dublin, Ohio, Us

Managed $175,000, performing all duties of accounts receivable and accounts payable. Applied extensive financial knowledge to navigate Billhighway online financial service to organize sorority finances. Presented financial reports, created chapter budgets, sent bills, and collected all payments.

Los Angeles, Ca, Us

Streamlined financial tracking of the top acquisitions deals for each territory using Excel to help compare performance across deals and improve terms for future deals and amendments. Developed a standardized profit and loss template for acquisitions proposals to improve efficiency. Initiated, planned, organized, and mediated ideas as team leader to create the winning intern video. Worked individually and collaborated with others to complete projects prior to presenting to the EVP and CFO.

Bachelor Of Science, Managerial Economics

Diploma