• Directs entire affiliate network from sourcing, negotiating commission structures, onboarding, to content development• Develops and maintains strong relationships with affiliate partners, serving as the primary point of contact for all inquiries and support• Analyzes affiliate performance metrics, including click-through rates, conversion rates, and ROAS, to identify trends and opportunities for optimization• Utilize affiliate partners to bolster our sales calendar• Prepare weekly, monthly and ad-hoc performance reports as required

• Builds and manages the go-to-market strategy for all offline marketing initiatives (TV, OOH, Podcasts, Radio, Print, etc)• Compiles reports of competitive market/media information for each target city• Negotiates and implements media agreements based on predetermined KPIs• Audits and reports on all active media campaigns • Tracks ROAS and manages budget for all initiatives• Actively outreaches media partners for new opportunities to continue to build brand awareness

• Purchases and monitors TV and Radio campaigns • Analyzes detailed reports on a weekly basis to track campaign achievements and objectives • Identifies brand opportunities that can be beneficial to clients’ needs• Presents pre and post buys to clients at the beginning and end of each campaign flight that outline key performance metrics • Tracks campaign BCR to ensure client budgets are being met

• Executes Television and Radio media buys for a variety of clients • Uses strong analytical skills to complete extensive reporting for a global client every quarter • Trains junior level assistants to foster growth of knowledge • Consistently communicating with vendors to ensure client needs are being met

Clients include;Shoppers Drug Mart, Beiersdorf, Reckitt Benckiser, Target • Assisted media buyers on their Radio and Television media buys across various high volume client broadcast campaigns. • On a day to day basis my tasks include clearing discrepancies, processing make goods, weekly branding and inputting media campaigns. • I also communicate and work very closely with both Radio and Television stations while balancing on going client requests.

• Played a duel role assisting the media as well as the client services team. • Filled the role of Account Executive for the largest street festival in Canada, Taste of the Danforth, where I coordinated with the client and our studio to make sure all media pieces were sent to print on time including subway posters and newspaper print ads.• Assisted in many on site events we developed for our retail tenant clients. • Booked media for client initiatives including one buy from The Weather Network mobile.• General administrative duties such as filing, photocopying and database management.

• Effectively worked as the office receptionist and helped to keep a smooth running office. • Reconciled the general ledger every month • Used analytical skills by researching how to better effectively implement a complete training routine within the department. • This research led to developing a training evaluation form for employees to complete upon returning from a training event.