Brianna Hoffman Email & Phone Number

Results-driven digital marketing and product leader with a combination of creative, technical, and analytical skills. Known for a demonstrated record of successfully implementing digital strategy, budgets, lead generation programs, and integrated marketing campaign strategy. Superior communicator with polished interpersonal, written communication and presentation skills, enhanced by strong analytical and organizational abilities. MARKETING & BUSINESS SKILLS• Management of digital marketing team to define priorities and flawlessly execute marketing tactics.• Strategy development and management of digital marketing initiatives (PPC, SEO, Email, Social, PR, demand generation).• Website (CMS) strategy and management.• P&L management.• Designing tactical integrated marketing plans.• Development of KPI metrics to measure the impact of marketing tactics.• Analyze site performance using Adobe SiteCatalyst and Google Analytics.• Background in B2B and B2C marketing.• Advanced knowledge of MS Excel (Pivot tables, V - look ups, charts, graphs, and create formulas) Gallup Strengths Finder Profile: Relator, Futuristic, Deliberative, Analytical, and Strategic.Meyers Briggs Personality Type: ESTJGENERAL SKILLSBrand management, contract negotiation, budgeting, recruiting & training, reporting & analytics, financial planning, P&L management, Adobe SiteCatalyst, supervisory management, project management, email marketing, A/B testing, website personalization, user experience, journey mapping, persona development, PPC, SEO, social media, lead generation, product management, agile, Google analytics, Google adwords, Google webmaster tools, HTML, Wordpress, CheetahMail, Salesforce, Marketo, Sharepoint, Kentico CMS.

Listed skills include Online Marketing, Ppc, Email Marketing, Seo, and 28 others.