Brianna Johnson Email & Phone Number

Kenosha, Wi

+ Consulted with companies to define brand and market differentiators and establish value to consumers.+ Developed visual identities and brand guidelines to foster consistency in marketing communications to internal and external audiences.+ Designed advertisements, promotions, signage, sales collateral, invitations, emails and blogs.+ Aligned with business objectives, presented design solutions and liaised with third party vendors for printing or digital implementation.+ Conducted photoshoots for events and promotions.+ Created artwork for license to manufacturers in the gift industry.

+ Led design of sales and marketing communications across print and digital channels.+ Built a network and provided art direction to contract designers and photographers. + Developed and managed visual assets of the JFG brand.+ Designed company-wide collateral system, fostering brand continuity across all lines of business and client segments.+ Trained sales and support teams on brand overview and new collateral system.+ Initiated print-on-demand solution for new collateral, utilizing an online portal and reducing all production costs and 75% of warehouse inventory.

+ Led design of printed collateral from concept through implementation.+ Redesigned corporate identity and incorporated it into 80% of new and existing materials within first six months of hire.+ Developed graphic standards manual and conducted brand training for associates.+ Partnered with IT to create and facilitate company-wide presentation and proposal training.+ Developed workflow and production processes to maximize efficiency and minimize costs.+ Supervised multiple temporary/intern designers.

Milwaukee, Wi

+ Designed brochures, presentation graphics, event promotions, and tradeshow materials.+ Implemented hand-crafted production and finishing techniques to distinguish client brands.

Milwaukee, Wi

+ Designed training materials, PowerPoint presentations, and display boards for Fortune 500 Companies’ internal communications.+ Concepted and collaborated with Web Developer on redesign of company web site.