Brianna Knight Email & Phone Number

Remote

Social media managementDevelop content strategy monthly & quarterlyCurate engaging content for brand growthCreate interactive posts with copywritingCreate monthly content calendarManage community engagementManage social media posts for Instagram, Facebook & YouTube High quality photography & videography content creationGraphic artwork creationAccount managementInfluencer marketingPast brand collaborations with renowned brands such as Milly, Express, Pink Lily, Petal & Pup, Lancôme, TGIN, Curlsmith, Coca Cola, Gatorade, Brugal Rum 1888, Josh Cellars, Sparkling Ice Spiked, Zephyrhills, Vanity Planet, Waldorf Astoria Maldives, The Cliff Hotel, Ocean Cliff Hotel and more!

Lead and execute marketing strategy and activities for the first cannabis brand in Kingston, Jamaica.-Successfully launched the first cannabis store in Kingston.-Lead implementation of marketing strategies.-Support the development of brand activations and strategies.-Actively liaise and manage all agency relations, clients and business partners.-Manage event productions, activities and programs to ensure seamless execution and successful results.-Support the growth of social media platforms through content ideation, social media management and customer support via direct messaging with customers.

Miami, Florida

Rolled out the Vive! Program activations for the Grey Goose Team in over 40 markets to over 2000 colleagues Collected and analyzed client and market data to formulate the best strategy to meet client needs. Managed program development and drove projects through to completion. Forged business relationships across key stakeholders, agency and departmental lines and encouraged teamwork and cross-functional cooperation. Investigated and researched different marketing plans to choose which platform would be the best potential launch. Harnessed social media and used it to promote programs and employee initiatives. Supported the development and launch of a field marketing program across 5 top markets for 18 key accounts.• Instituted a successful social media campaign with over 54K engagement, over 1.9M reach, and 2.8% engagement rate.• Firmly embedded the Vive! Program to key stakeholders within the Bacardi business to boost employee awareness and engagement on Grey Goose and the vodka category.• Composed presentations that briefed and recapped the Vive! Program, and included statistical data and feedback.

Editor of award-winning intranet, accountable for content development and updating, used for company-wide communication.Spearheaded internal corporate programs and deployed them to employees while encouraging them to make use of communication platforms to increase internal employee engagement. Developed innovative content that drove employees to the company intranet and encouraged use. Doubled engagement of company-wide employees within an 8-month time frame by the global e-newsletter formatting and content development. Led support for company and community centered events. • Developed and launched the first company award program focused on the recognition of Women in Leadership through this initiative.• Spearheaded the, Good Spirited, initiative by creating and launching company events and activities to encourage good corporate responsibility, including contests and launching various programs. • Formulated successful social media marketing plans and executed them on company social media accounts and websites.

Support internal, external and archive projects.

Kingston, Jamaica

Press release creator, content writer, and event developer/organizer at manufacturer of award winning Jamaican beer. Acted as liaison with public relations agencies and social media contacts to deploy strategy and meet company marketing objectives. Integral in executing promotional events like Dream Weekend and Sumfest. Served as handler for issues and problem solving at company sponsored events and collaborated with quality control representatives. • Coordinated group of Drink Right Ambassadors charged with the task of ensuring only legal citizens responsibly enjoyed Diageo brands beverages.• Instrumental in assisting public relations and communications executives and providing marketing strategy feedback.

Kingston, Jamaica

Assisted with preparations, design and logistics for large-scale events, such as weddings and parties.Implemented social media strategies to boost company presence and raise awareness of offerings.

Coral Gables, Florida

Administered general office duties.Designed promotional materials and assisted with monthly events.Managed and updated social media account and increased followers by 10% in a three month period.

Kingston, Jamaica

Represented brand by being the voice and face of it, and by promoting series of cultural events in key cities throughout Jamaica to increase awareness.Built and sustained relationships through proactively initiating engaging conversation with target consumers.

Certified Digital Marketing Professional

Bachelor’S Degree, Major - Public Relations ; Minor - Marketing

Activities and Societies: Public Relations Student Society of America (PRSSA), publicity and events committee member Caribbean Student.

Education record

Activities and Societies: Chi Omega Sorority, Sisterhood Chair, Community Service Chair, Recruitment Committee Member

Education record