Brianna Alfaro de Layfield is a founder of companies such as Sunbaked Goods, Nexx Health Clinics, Amate Hotels and the SCIG Fund; a network of expanding cannabis service lines, products, and entities such as health clinics, hotels, investment funds and restaurants throughout the United States and LATAM. Brianna places emphasis on education, team development, and establishing industry standards for the benefit of the consumer and industry alike. Her specialties include Business Development, Brand Creation, Market Strategy, and Regulation across multiple industries and global markets.
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Co-FounderBl Development Mar 2023 - PresentEl Salvador
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Co-FounderBl Development Nov 2022 - PresentSan Salvador, El Salvador
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Consulting SpecialistZenith Consults Oct 2021 - PresentProvides retailers, products, and brand design teams with cannabis industry knowledge, and plans of market dominance throughout the United States.
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OwnerSunbaked Goods Sep 2021 - PresentMiami, Florida, United States -
Executive Director Of FloridaWomen'S Cannabis Chamber Of Commerce Moving Women Beyond Empowerment Into Business Success. 2018 - PresentGreater Denver Area- Capitalized on industry expertise and connections through establishment of a fundraising platform from ground to deployment, and devised a database fororganization, sponsors, and donors.- Rendered oversight to aspects of organization operations, including HR for over 25 staff members; budget management of $1.2M, as well as improvement of service offerings to members in all areas including education.- Doubled national members while establishing over 20 chapters within 1 year. -
Contracted Marketing SpecialistHepworth Pura Ny Mar 2023 - Dec 2023New York, United States
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Chief Operating Officer, VpNexx Health Nov 2018 - Jun 2022Miami, Florida- Directed all aspects of corporate enterprise business operations including business processes, organizational designs, and team performance.- Strategized business structure amid COVID19 pandemic, adding two successful locations with new recurring revenue streams through memberships and regional partnerships.- Scaled management team to accommodate business growth, expanding manager workforce 20%+- Improved financial performance, visibility, and predictive capabilities through deployment of comprehensive business control processes.- Designed 3 in-house brands replacing highest grossing third-party product offerings, while establishing relationships through various channels of distribution. -
Medical Clinic Franchise OwnerMiracle Leaf Health Centers 2016 - 2018Miami Beach, Florida, United States- Manage all financial areas and oversee operational aspects of two area locations- Building each location from vanilla shells; sourcing contractors and equipment, managing construction teams, marketing location, and developing staff and management teams.- Ranked highest grossing franchise owner for two quarters in a row across 40- Assisted corporate with product development, adding 35 SKUs to a limited product line while sourcing and working with a variety of domestic and international manufacturers.- Tracked all expenditures and revenue, developing future forecasts and establishing concrete SOPs for the use of corporate and other franchisees. -
Regional Sales DirectorHoly Smokes Franchise 2013 - 2016- Successfully overseeing daily company functions which includes - sales analyses & implementation of marketing plans.- Build, train and motivate management and sales team to reach as well as exceed sales goals.- Expert in increasing volume in sales & generating revenue for company across 5 locations, averaging 550k per store.- Neotiating sales and contracts while maintaining a large book of business.- Played an integral role in making insightful recommendations for our direction of customer service with our customers.
Brianna Alfaro De Layfield Education Details
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Business Administration And Management, General -
Clinical Child Psychology
Frequently Asked Questions about Brianna Alfaro De Layfield
What company does Brianna Alfaro De Layfield work for?
Brianna Alfaro De Layfield works for Sunbaked Goods
What is Brianna Alfaro De Layfield's role at the current company?
Brianna Alfaro De Layfield's current role is (Many Hats).
What schools did Brianna Alfaro De Layfield attend?
Brianna Alfaro De Layfield attended Florida International University, Florida International University.
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