Brianna Walton Email & Phone Number

United States

Pleasantville, New York, Us

Manage social team social media account and maintain social media content calendarDevelop and send out an internal newsletter to keep team members informed of company updatesUpdate team member headshots and biographies for the organization’s website

Created and published social posts to build a following for a networking app for theatre artistsCollaborated with the Marketing Director to create and execute a social media marketing strategy

As a Social Media Manager at Collins Publishing, I've been responsible for maintaining clients' digital presence through graphic design, content scheduling, and developing marketing strategies. Specifically I: • Collaborate with business owners to create social media strategies that increase public awareness of services and products• Create Instagram posts to appeal to B2B & B2C audiences • Plan and schedule social media marketing campaigns to increase brand awareness

As an editorial assistant for Collins Publishing, I work very closely with a business owner who specializes in technical writing. In this role, I have been exposed to numerous different tasks and industries. Specifically, I: • Write articles and blog posts for clients in various industries • Format documents to be placed in databases

Atlanta, Us

While at Flylight Creative, I was trained to develop competency in the major skills necessary for digital marketing agencies. Specifically, I: • Attended weekly training to build digital marketing skills, including SEO & strategy development • Wrote blog posts to educate nonprofit and education leaders about effective marketing tactics• Created social media posts to promote the agency to cause & culture focused brands

Washington, District Of Columbia, Us

As an intern at Politicare, I worked with a team of interns to develop programming for WELL, a nonprofit designed to support women in their professional lives. The programming focused on women pursuing corporate careers and entrepreneurship. In other words, I: • Collaborated with a team of 6 to develop programming for a women’s empowerment nonprofit• Used the theory of change model to determine a reasonable course of action for the company• Conducted a competitive analysis to develop a Unique Selling Point for the program • Created a brand tone, voice, and marketing strategy for a nonprofit designed to empower women•

As a Social Media Marketer and Strategist for The Phylanice Nashe Experience Podcast, I was responsible for developing a social media strategy that promotes growth. Specifically I: • Increased LinkedIn follower number by over 100 followers (90.9%) in the first 30 days • Developed content for Instagram, LinkedIn, Facebook, Youtube, Tik Tok, and email campaigns• Conducted audience research to develop a marketing plan & content calendar for the target audience• Edited and uploaded short clips to be posted on Tik Tok and Youtube• Wrote search engine optimized show notes to increase podcast audience

As a Media Coordinator at Do Big Good, I was responsible for maintaining the brand's social media presence to reach and engage potential clients actively. I specifically:• Tracked KPIs and social media marketing leads to determine the effectiveness of campaigns• Organized project management work plans for event planning and newsletter launches• Created and updated social media marketing strategy to help reach the target audience• Presented information about the agency's consulting strategy during workshops and training sessions• Contacted clients and thought leaders for permission to use quotes in marketing campaigns• Organized and developed content for e-mail campaigns through MailChimp

Decatur, Ga, Us

As a Career Peer Tutor, my work was primarily centered around ensuring that I was able to help my tutees accomplish their goals. In order to do this, I made sure to ask many questions throughout the process to ensure that the appointment is going in the right direction. More specifically, I:• Developed and maintained proficiency in professional development resources • Worked one-on-one with undergraduates and graduates on career communication tools• Tutored students through video calls and asynchronously to build their confidence in their ability to develop their professional resources • Worked with the Career Development Director, Career Coaches, and other peer tutors to support relevant career development events

Columbus, Oh, Us

As the Director of Communications, I served as one of the main liaisons for communication between the Agnes Scott campus and the student organization. That being said, my work was primarily focused on accurately representing the Mortar Board brand and ensuring that our outreach covers the entire span of the Agnes Scott community. Some of the more specific tasks I completed in this role are that I: • Created a public relations strategy to improve organizational visibility on campus• Maintained website content and ensured that the chapter consistently met deadlines• Managed social media pages by creating graphic posts on Canva and text-based posts

Boston, Ma, Us

As a Campus Correspondent, I worked with another team member to ensure that the team ran smoothly and meets expectations set by Her Campus National. We worked together to create strategies for recruiting new members and keeping current members motivated and pleased with their experience in the organization. I also:• Planned and executed marketing campaigns that included tabling events, social media giveaways, and printed advertisements to increase the organization’s campus visibility and expand the team size• Communicated with remote team advisor to ensure the team’s compliance with national expectations• Led a team of 20 students and served as a liaison between the college campus and the national team• Edited and published articles weekly, created a content schedule, collaborated with other clubs to plan on-campus events, and communicated with Her Campus’ national team every week• Initiated marketing campaigns that included tabling events, social media giveaways, informational presentations/ videos, and printed advertisements

Boston, Ma, Us

As a Content Creator, I brainstormed topics and wrote articles that I believed would engage, entertain, and educate my peers on a wide range of topics. Specifically, I:•Wrote engaging articles for an online magazine with a target audience of college students •Conducted and created written records of interviews with members of the Agnes Scott community

As a member of Agnes Scott College's Fair Fight U, I was able to do my part to ensure that the Agnes Scott community is able to fully exercise their right to vote as well as to know about key information related to their ability to fulfill their civic duties. Specifically, I: • Assisted with recruitment efforts to expand the team size• Organized efforts to make voting accessible, including carpools to polls and panels about other methods of participation in our democracy

Malibu, California, Us

As a Community Engagement Intern for Room Fifty Two, I was responsible for collaborating with team members in order to plan and execute engagement strategies that targeted the intended audience of two clients. I specifically: • Cultivated communities that consisted of clients' target audiences to meet weekly follower count goals. • Interacted with the clients' target audience through comments and direct messages that captured the brand's voice

Dallas, Tx, Us

Given the circumstances created by Covid, I decided to fill my Summer with a meaningful experience through which I would be exposed to many different topics. In other words I: • Participated in an online academy to develop a broader understanding of topics that included personal and professional learning opportunities.

Atlanta, Ga, Us

As a marketing intern at CARE USA, I worked closely with the Digital Experience Team to maximize the accessibility of the website content. I specifically: • Reviewed website copy for conciseness and the ability to be easily read by all audiences• Summarized technical project reports into reader-friendly website content

Bachelor Of Arts - Ba, International Relations And Business Management

Regents Diploma